Here’s a word I guarantee you’ve heard before: Content. The thing is, content can take so many different forms and be used in so many different ways to engage key audiences, target personas, and build lasting loyalty – but all of those things require different types of content, different iterations of your brand story, and different writing chops to accomplish. With so much attached to a “single” marketing task, it’s understandable when the whole thing gets really scary, really fast. To keep you on track and help you slay some... Read More
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What do ghost towns and bad landing pages have in common? Everybody leaves them. You put a great deal of time, effort and stock into landing page funnels. So how do you build one that doesn’t suffer this fate? Ensure you don’t make these 8 common landing page mistakes. Mistake 1: Sending Visitors Away Nothing says leave quite like . This would be like a struggling town promoting all the great fun in the next town over – as soon as visitors arrived. While unintentional, this is exactly what marketers... Read More
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During the course of my almost two decades of performing SEO, hiring SEO agencies and observing the SEO performed by others on client websites, it becomes very clear that there are varying degrees of search optimization competence. Most SEO professionals and certainly DIY SEO practitioners are self-taught. The adage ‘a little knowledge is a dangerous thing’ is certainly applicable when it comes to search engine optimization. The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize... Read More
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A very natural tendency among marketing executives and business owners exists to ask, “How much does a website cost?” Or, “How much for Search Engine Optimization (SEO)?” Or…you get the idea. We’re all human, and we’re all busy, and our budgets are limited. When we are in a purchasing role, therefore, we are frequently oriented toward the immediate, nonrecurring investment, rather than the ongoing opportunity cost of cutting corners and doing things on the cheap. Webolutions believes in making a positive difference in people’s lives. One of the ways we... Read More
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Is October also your favorite month because you can finally pull out your sweatshirt and drink a pumpkin latte, while viewing the gorgeous colorful fall leaves and the air is cool and crisp? Well the October guest menu tries to satisfy that sweet and savory goodness of pumpkins and apples. It isn’t all about Pumpkin Latte’s though, I also like to feature a Chai Tea Latte that is sure to please, especially if you are enjoying your Chai Tea in one of our lovely massage chairs. October Guest Menu Caramel... Read More
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