Content Marketing Gaining traction with your content is the number one struggle many business owners and content creators struggle with. In marketing, you need traction to be seen by the right people at the right time. Organically speaking, sharing is one of the only ways to gather momentum without putting a lot of dollars behind what you’re doing. While a paid strategy can be beneficial, today, let’s talk about the building blocks of exceptional content necessary if you want your content to be share-worthy all on its own. (Hint: if you want it to be... Read More
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Want to get lucky in growing your business? Get systems in place that make luck more likely. Search Engine Optimization (SEO), website user experience, and Infusionsoft® Contact Relationship Management (CRM) and Marketing Automation constitute a potentially powerful marketing and sales system for your business. Attract Website Visitors Through SEO SEO’s primary use is lead generation. A good SEO program gets your website in front of humans who are using search engines, e.g. Google, to answer questions and find solutions to their problems. Best practices for SEO for lead generation includes... Read More
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“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” Many of you may recognize this quote by Jay Danzie. This captures the essence of why experiential marketing is critical for the development of any successful brand. As a brand development agency, we talk with hundreds of businesses each year. Many believe that branding and marketing consists of the creation a logo, a website, marketing materials and the related promotional activities needed to drive eyeballs. Yes, these are important. But, they are only part of the equation. The underlying experiences... Read More
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In today’s world, having a website for your business is essential. Whether you are a hip coffee shop that caters to the young on-the-go workforce or a local keysmith that has been in business 100 years and the whole town knows your name, you need a website. You need a place to list your services, a place to communicate with your current and future clients, your own digital storefront in cyberspace. Just like your real-world storefront, you need to protect your website from security issues and downtime. Think of it... Read More
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Hello March, let Spring begin, please! Wow, did you know that on Sunday, March 11 we will be springing forward? The March Guest Menu features Luck of the Irish-themed treats such as Hot Reuben Dip and Irish Snack Skewers. I am also including a recipe in the March Tasting Menu, scroll down to find the recipe for Bacon Jelly! Tasting Menu for the First Half of March Shamrock Shortbread Cookies served with Peppermint Hot Cocoa Savory Irish Snack Skewers served with Lime Sparkling... Read More
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