How to Take a Guilt-Free Vacation

Working too much can stress you out, and prolonged stress correlates with anxiety, depression, impaired cognitive function, weight gain, memory loss, heart disease, and more. (Yikes, that sounds like the side effects of a medication that are rattled off in a commercial.) Are you bored, stressed, easily distracted from your duties, or just feeling hamstrung? This means you need to take a vacation. Badly. This can be: A Big Trip – A week or more to a faraway destination. This takes a lot of planning ahead of time. Research shows... Read More

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5 Conversion Tools We Love

We work with hundreds of clients each year and every single one wants to improve conversions. But the journey to a conversion is not always a direct one. To reach these goals, it’s essential to keep each stage of the sales funnel top of mind. Implementing the right tools leads to significant improvement in overall conversions. From getting more leads to closing them effectively, here are a few of our favorite conversion tool. Optimizely – Website A/B Testing Ever wonder if a simple change on your website, like changing out... Read More

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Plug your Marketing Funnel! How Small Businesses Get Referrals with Infusionsoft

The problem with your marketing funnel is the hole in the bottom of it. Marketing Should Help your Relationships be “Sticky” The concept that the traditional marketing and sales funnel lazily allows clients to re-enter the marketplace is articulated in Duct Tape Marketing by John Jantsch. The general notion is that we think of marketing as pulling new customers in through the top of the funnel, and nurture them through the sale. And that’s it. And that’s incomplete. Post-decision evaluation is part of any buying process. This is why, after we’ve... Read More

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The May Guest Menu Spotlights Spring-Themed Treats

To give you a taste of weather you may experience in May in Colorado, highlights include spring snow showers and a taste of Summer.  We have loads and loads of tullips and a fabulous waterfall at the Cascades Building in the DTC where our office is located. The May Guest Tasting Menu First Half of May     English Muffin with Orange Marmalade served with Earl Grey Tea         Salami, Olive and Cream Cheese Pinwheels Served with Fresh Flavored Sparkling Water       Last Half of... Read More

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Take Your Experiential Marketing to the Digital Level

Put simply, experiential marketing is a strategy brands use to connect with their target market. Usually, experiential marketing involves direct, human interaction at an event, in a store or at another physical location. However, in this digital age, marketers can leverage technology to take experiential to the next level. Facebook Messenger Even with the Cambridge Analytica fiasco, Facebook is still the world’s largest social network. Yet, the platform isn’t making it any easier for brands to reach audiences organically after the Facebook Apocalypse from earlier this year. Fret not, however,... Read More

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