On the web, it’s easy to feel lost in a sea of similar messages and competing businesses. When it comes to standing out and rising above the noise, telling your unique story and focusing on what you bring to your ideal customer’s table is one of the most important things you can do. If you manage to navigate the choppy waters of storytelling and providing value successfully, you’ll be rewarded with an impressive ROI. So, how do you make your website content work in a measurable way? Here are a few keys to... Read More
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Regardless of your offering, creating a positive experience is one of the most important things a brand can do. After all, a brand is simply a compilation of all the experiences consumers have with the company. So how do you convert your offering from a commodity to create an experience? Follow these steps: Detail: Every step of an interaction should be intentional and planned. The best way to accomplish this? Moment mapping. A good moment map details every point of a customer interaction. It should start with the first point of... Read More
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Because we are all eager to resolve and move past our problems, we all self-diagnose. In business, this is frequently done in pursuit of generating revenue. A Professional Approach to Medical Issues I injured my ankle on Thanksgiving. My shin appeared to have swallowed a grapefruit. I Facebooked a picture. The picture received several comments stating, “It’s broken,” and, “will need surgery.” I was counseled that, with this injury, a break was preferable to a sprain. These comments came from sincere, well-intended people who had the same amount of medical... Read More
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“I like to balance the Tasting Menu with something sweet and savory, so this month is not just ice cream. If you have been waiting to book an appointment at Webolutions, take a look at the Tasting Menu for June.” June Tasting Menu Mini Quiche served with a Chai Tea Latte Salted Caramel Truffle Ice Cream Served with a Sparkling Water Million Dollar Dip and Ritz Crackers served with Iced Black Tea Chocolate Fudge Brownie Ice Cream served with a French Press... Read More
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In under a decade, SEO evolved more rapidly than almost any other marketing initiative. Google’s changing algorithm and SEO experts’ attempt to crack the code have resulted in many false theories. And things that were true five years ago, are no longer true today. This constant shift has resulted in many common mistakes from well-meaning SEO attempts. Read on to learn the top six SEO mistakes you may be making. SEO Mistake #1: Keyword Density Should Be Main Focus Years ago, SEO professionals focused quite a bit on keywords and... Read More
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