If your fiscal year ends June 30, chances are you’re planning a spring campaign. You’ve drafted a compelling, donor-driven appeal; branded your online presence; and integrated your messaging into every aspect. You’ve been so focused on launching ...

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3 Essential Spring Campaign Follow-Up Steps and more...

3 Essential Spring Campaign Follow-Up Steps

If your fiscal year ends June 30, chances are you’re planning a spring campaign. You’ve drafted a compelling, donor-driven appeal; branded your online presence; and integrated your messaging into every aspect. You’ve been so focused on launching your campaign. But did you plan your follow-up with as much attention? Don’t miss out on these three essential post-kickoff steps.

Follow-Up Appeals

As with all campaigns, what you do after kickoff is just as significant as your initial launch. During your planning stage, you used your donor data to identify donors and prospects most likely to champion your cause and give larger amounts. Now that you’ve launched your campaign, focus your energy and resources on those donors. Use these effective follow-up options to accelerate your campaign:

  • Send postcard reminders to complement your direct mail appeals.
  • Call donors for personalized engagement and to reinforce the urgency of your call to action.
  • Post on social media to stay top-of-mind for donors and prospects.
  • Focus your website’s home page on your spring appeal to drive visitors to your donation page.

Donor Recognition

Acknowledging donors is an important part...

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Building the Perfect Spring Campaign

Spring is in the air and it’s the perfect time to launch a fundraising campaign. Use this time to engage and renew donors, attract prospects, build awareness, and plant the seeds that sustain your organization. Tailor your spring campaign to:

  • Raise funds to support a new initiative.
  • Expand the impact of your annual gala.
  • Boost your end-of-fiscal-year giving.

You’re just 30 days away from launching a winning spring campaign. Use the steps found in our 30-Day Spring Fundraising Plan to plan and execute your spring campaign and raise more money before summer begins. Want a taste of what’s in the guide? Here are three areas you can’t afford to miss.

Establish Action Plans

To create the most compelling spring campaign that will generate the greatest impact—financial, engagement, awareness—consider your fundraising and nonfundraising objectives, and then answer the following questions:

  1. What are you trying to accomplish?
  2. What would the ideal results look like?
  3. Whom are you trying to target?
  4. What do you most want them to do for your organization?
  5. What call to action would motivate your target audience?
  6. Would a one-time donation or recurring gift raise the...

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3 Secrets to a Drama-Free Event Season

Events are an exciting, fun way to bring your staff and supporters together and celebrate your organization. They’re also exhausting! Until you’ve coordinated a fundraising event and experienced it firsthand, you can’t know how all-encompassing they are. Let’s face it…events take over your life.

Through all the planning, execution, and follow-up, one fundraising event can take months to pull off. Event fatigue is real. How can you possibly stay energized during all of this so you can enjoy your event as much as your guests?

One Night Only

In the world of theatre, your event would be a one-night-only performance. But a play doesn’t all happen in one night. Neither does your event. There are weeks of rehearsal, planning, and preparation before you go in front of an audience.

In event-speak, the weeks before your “performance” is the time where you’re securing your venue, designing and sending invitations, tracking RSVPs, recruiting volunteers, and on and on it goes.

In other words, it’s the calm before the storm. Even if everything is going according to plan, now’s the time to practice cautious optimism. Staying on top of these moving pieces will give you peace...

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The Secret to Post-Event Donor Engagement

Are you doing enough to make the joy and excitement of your event last long after the guests have left, and all the decorations have been packed up? The days and weeks following your event are a prime time to increase your donor engagement (and giving). Extend the red carpet treatment to your post-event communications and make your donors feel like the VIPs they are!

4 Levels of Donor Engagement

  • Awareness
  • Interest
  • Involvement
  • Investment

For example, for guests who are new to your organization, use your post-event communications to get them more connected to your nonprofit by signing up for your email list or following you on social media. Nurture any attendees who are also volunteers to increase their commitment to your nonprofit by becoming a donor. For current donors who attended, cultivate them to increase their involvement and investment.

Here’s how:

Build follow-up into your event timeline.

Schedule event follow-up into your event plan. Block out time on your calendar ahead of time for writing thank you notes or making phone calls.

Say thank you.

When it comes to an event, you can never thank people too much. From attendees to vendors, saying thanks is...

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Tax Cut and Jobs Act Impact on Nonprofits

John GilchristIt’s been 15 months since the Tax Cut and Jobs Act (TCJA) became law. At the time of passage many pundits predicted dire consequences for the nonprofit sector, largely due to the near doubling of the standard deduction, meaning the high threshold for deducting charitable gifts (and other items such as state/local taxes and mortgage interest) would be difficult to achieve for many taxpayers. As a result, the concern was a significant decrease in charitable giving would occur.

While taxpayers are preparing their 2018 returns and realizing the first-year effect of the TCJA, it would be noteworthy to examine evidence—both anecdotal and broad-based—of the effects of this substantive change in the U.S. tax code. More definitive reports are soon to be released, namely the Fundraising Effectiveness Project Report (FEP) from the Association of Fundraising Professionals (AFP) and the Giving USA (GUSA) study from the Indiana University Lilly School of Philanthropy.

During the past 15 months, philanthropy consultants have been asked about the potential and likely impacts of the TCJA. The following is a compilation of the frequently asked questions (FAQ).

Let’s start with the elephant...

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