I was saving the best until last! I'm delighted to announce our lead sponsor for the party - Mintegral. Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region. Mintegral provides the most effective monetisation solutions for developers in more than 100 countries, providing user acquisition solutions for global gaming, e-commerce and finance advertisers to grow their businesses in APAC.
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Tomorrow night, you can hang out with Christian Atack (Head of Publisher Development EMEA) and Alvaro Gil Abad (Business Development Manager EMEA). They are particularly keen to meet with mobile app developers and mobile marketers who are thinking about going into APAC and would like to know more about the market.
Find out more about Mintegral on their website http://mintegral.com
and welcome Christian, Alvaro and Mintegral to Swedish Beers!
I'm delighted to introduce you to the sponsors for the upcoming Swedish Beers Mobile Networking party in Barcelona on Wednesday night. We have a lot of support for the night so it's going to be a great night! If you haven't registered already, do it now!
On to the sponsors for without them, there would be no free drinks! We have a few newcomers to the party and lots of regular sponsors. So let's meet them.
First up, all the way from Louisville, Kentucky, welcome to Yes! Louisville
. Head honcho, podcaster and tech enthusiast, Jason Mudd, will be on hand to chat with you about what's hot and what's not at this year's MWC. He wants the low down from you all to share with his audience back home in the USA. He'll also have a whole bunch of beer tokens. It's his first time at both Swedish Beers and at MWC, so let's sure we give him a warm welcome.
Next, please welcome the fab team from Samsung Internet
. The team are regulars at the party but it's the first time they're sponsoring. Go chat to them all things mobile web. Oh, and don't forget to check out their website.
Samsung Internet for Android is the web browser that is pre-installed on Samsung Galaxy phones and tablets. It is based on the open-source Chromium project, to which Samsung is a major contributor. They have a great online Developer Hub where you will find demos, articles and documentation to help you make the most of the latest web features in Samsung Internet and other browsers too.
I'm also thrilled to bits to be welcoming back some familiar names and faces as sponsors. We must be doing something right for people to come back as a sponsor.
Welcome back Equal Experts!
is a network of talented, experienced software and hardware consultants, specialising in agile delivery. Their in-depth expertise and an uncompromising approach to quality make all the difference – and that’s what the background of engineering rigour and proven delivery practices brings.
The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.
Equal Experts' efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the 'tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.
Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It's their second time as a sponsor so please be sure to give them a very warm welcome. And you can check out what they're doing at MWC on their dedicated website
or hang out with them and the SAP peeps in Hall 3, 3N31.
Welcome back 51 Degrees!
Next up is 51 Degrees
. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let's make sure we welcome them back with open arms.
51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it's true. Who am I to disagree?!
Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.
Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.
This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 1.2 million (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.
So if you think you know everything there is to know about mobile device detection or optimisation, why don't you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.
Not only do we have sponsors, but we have supporters too. They also chip in to the beer fund so they have beer tokens too. Let's meet them.
All the way from Sweden, welcome to Kairos Future
. They are an international consulting and research outfit that helps companies and business leaders understand and shape their futures. Helene from the Global Innovations team will be at the party and would love to chat about innovations you've seen this week or you'd like to see happen in the future.
is an agile execution innovation company. They combine lean startup, fast prototyping and agile methodologies to help corporates develop and launch new businesses faster. They've helped launch breakfast products, medical devices and financial services, and more. The team combines innovation with mixology, football teams with startups and created an idea store open to the public. Find out more from Daniel and his colleagues on Wednesday night.
Redmill Marketing Associates
Redmill Marketing Associates have the kind of extensive marketing know how you'd expect from a full-service agency but specialising in marketing for the telecoms and technology sectors. Meet Guy Redmill, the founder at the party. He's been to the party many times so we're extra
specially pleased to welcome Redmill as a supporter. Cheers Guy!
ZZZ Corporate Accommodation
Regulars to Swedish Beers in Barcelona will have met the lovely Helen and Tess from zzz
in previous years. If you need accommodation in Barcelona, Cannes, London and beyond, they will have the right place for you. And not only that, they can do your event organising too. You'll find them at lots of big industry events - not just at MWC. Next time you're on the lookout for something a little bit special, check 'em out.
A big up to Colin and his team at Trustonic. They're the lovely people who give me MWC passes to give away. Trustonic's mission is to embed the best security into the world's smart devices and apps, empowering mobile and IoT developers to build the trust required to deliver simple, fast and secure solutions. If you were lucky enough to win one of the passes this year, please do search Colin out to say thank you. You'll see him at Swedish Beers but also check out the Trustonic stand 6140 in Hall 6 at MWC.
The Swedish Beers team is busy getting organised for this year's edition of Swedish Beers in Barcelona! We loved Muy Buenas and its fab team so much last year that we've booked in with them again.
The format will be just the same - a relaxed evening, no formalities, no presentations. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors) and have yourself a good time all whilst extolling (or not) the virtues of our mobile connected world.
The Swedish Beers crew will be on hand to welcome you as usual and we'll have the friendliest bar staff in town in we're in one of the most stylish and historic bars in town on two floors. Muy Buenas will also have food available to buy on the night. Here are the photos from previous years' events
to give you a flavour of what to expect.
Tell your friends and get yourself registered.**Two sponsors confirmed. But we need more to make the party really fly. If you'd like to sponsor and join the fun and get to meet and mingle with the crowd, please get in touch with Helen to discuss. All budgets catered for.**
See you in Barcelona.
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This is a Heroes of the Mobile Fringe Festival Eventhttp://mobileheroes.net/
There may be a queue to get in at times but we managed to get pretty much everyone in who wanted to last year so please don't be put off! The queue does move quite quickly. All are welcome to attend if you are working in and around the mobile industry and enjoy a good chat. You may be asked for ID on entry. You must be pre-registered to attend the event. We reserve the right to refuse entry.
What a fab time we had at Swedish Beers a couple of weeks back in Barcelona. Admittedly, the weather wasn't up to much, but Muy Buenas gave us a very warm welcome despite us drinking the bar dry and having to have an emergency beer and wine delivery at midnight!
First up some thank yous:
|Swedish Beers Sponsors & Supporters BCN 2018|
To Carolina and her team at Muy Buenas for looking after us so well.
To Rosa, Patrick, Irene, Ida and Angel for being the welcoming committee with me at the door.
To Erika Arias for her fabulous photographs once again. Check out more of her fabulous photos here
To all our sponsors for providing the cash for the beer tokens and being such good co-hosts on the night. They are - Equal Experts
, 51 Degrees
ably supported in cash and in kind by NOBA
, Kairos Future
, ZZZ Accommodation
, White Bull Summits
, Joshua PR
, When in Barcelona
and Claire Coombes.
And to all of you who came and who keep the Swedish Beers spirit alive and kicking.
The next Swedish Beers event will be in London but I haven't yet fixed a date as I need to co-ordinate sponsors. If you'd like to sponsor, get in touch by email here.
In the meantime, you may want to pop along to the panel session I'm chairing in London on Wednesday 21 March 2018 where we're discussing what we discovered at this year's Mobile World Congress. Panellists include Paul Stringer who heads up the mobile team at Equal Experts and Priya Prakash who is the founder of D4SC and is also one of the UK Government's DIT Technology Specialists.
Tickets are free and tapas and drinks are courtesy of Equal Experts. RSVP required. You can do that by registering for a ticket below or by clicking here to reach the Eventbrite page
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I've uploaded all the ones I've received and all the professional ones by the fabulous Erika Arias. But if you have any to add these, please let me have them and I'll include them in the Swedish Beers party albums on Facebook
with appropriate credits. Feel free to tag yourselves in the photos and share away!
Thanks again and hope to see you at another event soon.