Just a quick tip from my #SharingwithWriters newsletter because I think it is such a great, FREE way to let librarians peruse your book. Besides my husband, author of What Foreigners Know Need To Know About America From A To Z, suggested I let my ...

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  1. Library Tradeshows: Some Display Your Book FREE
  2. Having You Been Yearning for a Viral Hit?
  3. LA Locals! Free Career-Boosting Presentations
  4. Recommendation: SPAWN'S Outreach for Book Reviews: "A Lot for a Reasonable Price"
  5. You Are Invited (Or Copy This Writers' Idea)
  6. More Recent Articles

Library Tradeshows: Some Display Your Book FREE

Just a quick tip from my #SharingwithWriters newsletter because I think it is such a great, FREE way to let librarians peruse your book. Besides my husband, author of What Foreigners Know Need To Know About America From A To Z, suggested I let my author/ subscribers and visitors know about the library associations’ tradeshows. His book is now in over 300 college libraries and he credits this show with part of that success.

Many of these library trade shows display your books free including the coming show in Massachusetts. They accept all print books. Find the list at: http://www.bookexhibit.com/schedule.html



MORE ABOUT THE BLOGGER

 
Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter (where she talks more about choosing and the advantages of winning contests and how to use those honors)  and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )
    

Having You Been Yearning for a Viral Hit?


You aren’t going to want to believe this. “Going viral” is a myth. Nope it doesn’t exist—at least not the way we think it does.

I have been wandering around willy-nilly believing in the term “going viral.” I have even been actively suggesting we authors reach for “going viral” to achieve the promises and hope it offers us. Hoping for magic. One of my brilliant soundbites might turn into sudden fame. “Bippidy bopped boo! Instant transportation to princesshood!”

Here’s where reading a good book—a book by someone else—now and then is a good idea. Derek Thompson’s Hit Makers: The Science of Popularity in an Age of Distraction explains why we now know “going viral” is just so much bunk. It was once hard to track a word-of-mouth trajectory but because of the Internet scientists can now track the trajectory of the popularity of an idea or product.

In a study of Twitter, “More than 90% of the messages didn’t ever diffuse at all much less travel like a virus from person to person! The vast majority [95%] of [tweeted news] comes directly from its original source or from one degree of separation.”

If you are mad at me (and Derek) for this burst of your bubble, don't be. This is good news for authors. Now we won’t labor under our inclinations to hope someone else will do our marketing for us. Thompson says, “Popularity on the Internet is still driven by the biggest broadcasts—not by a million 1-to-1 shares, but rather by a handful of 1-to-1 million shares.” Those power sources are companies like TV channels and FM stations. Thompson calls them blast points like a “Kardashian post or a top spot on Reddit.”

Thompson urges us to quit believing in a “perfect democracy where anyone can become a star if they make something good enough.” I can’t tell you how many students I have had who hold other myths dear. For many of them, a great agent will be the magic bullet. They are sure that a $100,000 advance will surely be theirs because they’re positive of the creativity and originality of their product. (Most advances—even advances from the New York big five—come in at about $2,000 to $4,000.) Super agents and huge advances are as much myths as the myth of virality which Thompson calls the “David myth—obscuring the fact that the Internet is still run by Goliaths.”


So, you’re wondering why I am would pass along this bad news? I’d rather think I’m giving you what you need to know to circumvent the near-impossible, to save you time chasing elusive butterflies, and to be ever-so-grateful if you should win Thompson’s Goliath to your side. In the meantime, your goal will be networking so that you get lots and lots of those first-degree shares from the audience you want most.


MORE ABOUT THE BLOGGER

Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter (where she talks more about choosing and the advantages of winning contests and how to use those honors)  and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )
    

LA Locals! Free Career-Boosting Presentations


LA's IWOSC and SPAWN Foster Writing Careers

Please come! All writers are welcome, not just members. 

I will be speaking at a combined meeting of both groups--the Independent Writers of  California (IWOSC) and the Small Publishers, Artists and Writers Network (SPAWN) on Thursday, May 25 at 7 pm at Mimi’s Café, 400 N. Moorpark Rd, Thousand Oaks, CA. Phone 805 373-5922. The meeting is free but you are invited to eat with us before the meeting at about 6:15. Learn more at: http://www.iwoscspawnvc.com/. Did I mention that it is free? 


MORE ABOUT THE BLOGGER


  Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )
    

Recommendation: SPAWN'S Outreach for Book Reviews: "A Lot for a Reasonable Price"

Second Issue Coming! Deadline Approaching! 

You probably know that my newest book in the multi award-winning series of books is How to Get Great Book Reviews Frugally and Ethically. This is a new opportunity that lets you reach over 1,000 top book reviewers and bloggers with a bi-monthly newsletter under the credible SPAWN name. Register now at http://www.2spawn.org/register-for-new-releases-from.htmlHave a book description of 75 words and your book cover image ready!

This newsletter was out less than a couple hours when a request for a review popped into my e-mail box!  I can not only expect a review, I have a new contact to pass along to you in my #SharingwithWriters newsletter if I love my new reviewers' new site!

This program solves the mystery of getting a book in front of legitimate reviewers. Feature your book in the new service from SPAWN. It's easy. You don't even have to do the design of your "ad" yourself! 



New Releases from...Small Publishers, Artists & Writers Network

Congratulations to those of your who signed up for the first edition! But wait! It's not too late. There are more to come. Here they are:

The next issue dates are:Ho

May 25:  Deadline May 15
July 25:  Deadline June 15
Sept 25: Deadline Sept. 15
Nov 25:  Deadline Nov. 15
  
This service is open for all books published within the last year. And, yes! I am participating. Two major convincers: The credibility of the SPAWN name and the Cision list (mentioned in the newest book in my multi award-winning HowToDoItFrugally Series of books for writers)  that SPAWN is  using for this project.  Cision is formerly the famous Barron’s known to professional publicists everywhere! That list is so costly small publishers and independent authors probably couldn’t afford access to it.  So this is a grand opportunity. 

Here are details you need to know:

This newsletter goes out every two months to over 1,000 book reviewers and book bloggers. The reviewer list is pulled from Cision, the premiere online media database company that updates its media lists daily and includes top publications, online and broadcast resources like NPR, daily and weekly newspapers that publish book reviews, and a host of freelancers and bloggers who review books.
Each participating author submits up to a 75-word description of the book that starts with a catchy log line such as appears in the New York Times Book Review or online at Kirkus Reviews. Log lines are the concise one sentence description of the book usually at the top of the review. We want these descriptions to sound professional and grab reviewers.

Along with the description, an image of the book cover and a link for reviewers to use if they want a print or e-book version. Since many authors don’t have reviewer pages on their website for downloading e-books or requesting a printed book, this ability is included in the service

You can view a sample of this style page at: http://www.kkadownloads.com/   Password: 2016BooksKKA (case sensitive)

The design of these two pages is included in the fee and will remain on the site for six months after final publication of newsletter.

Fee and how to participate in the New Releases from... newsletter

     Option One:  $250 for one book description and cover plus the links for reviewers to download, which includes all three e-formats, and downloadable cover image and media kit (if available.)

     Option Two:  $400 for two editions with the download features.

SPAWN’s New Releases from… newsletter goes out every 2 months.
If publishers want to use this as an author service, a special price
and publisher page for their own books can be created.
Contact Kathleen Kaiser at 
Kate@spawn.org for details.


MORE ABOUT THE BLOGGER

  Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )
    

You Are Invited (Or Copy This Writers' Idea)


 I have spoken all over the country and even on cruise ships. Usually those  presentations are at are closed meetings, pay-for meetings, and writers conferences, which I feel are valuable but sometimes can be quite expensive.  So I am posting this on my blog because it not only is an invitation for anyone who can make it to attend, but also because it is a model for other groups to follow. It is an inclusive meeting that is both free and not limited to members and friends. In fact, The Historical Novel Society always includes readers Who love historical fiction – – and don't  almost all of us love historical fiction!  It's a great way for writers and readers to mingle,  for writers to learn from their readers, and vice versa.  I am sure it grows membership and the love of reading, too. 
 At any rate,   Come if you can. We would love to see you.  If not, form a chapter of your own, find a chapter in your area, or follow their model. They would be happy to share. I hope to see a lot of you there!






HNS SoCal Meeting: May 21
11.30 -2.30, DuPars Restaurant, Pasadena


Newbie or Old Timer: Tips That Will Help Your Book Succeed
Featured speaker Carolyn Howard-Johnson will bring ten of her favorite tips that will help your book succeed, and you are invited to bring your questions, too, anything from poetry to politics. Never mind. Forget politics! (-:
Carolyn is an author and poet, and she has won an Irwin marketing award, among others, and she's published the How To Do It Frugally series of books for writers: The Frugal Book PromoterThe Frugal EditorGreat Little Last-Minute Editing Tips for WritersThe Great First Impression Book Proposal, and How to Get Great Book Reviews Frugally and Ethically. Naturally she has a website: http://howtodoitfrugally.com/

Historical Novel Society Board Members
              President: AE Wasserman
              Vice President: Paul Madison
              Membership: Gene Jeffers
              Member At Large: Seamus Beirne
              Member At Large: Xina Uhl


 mailing address is:
Historical Novel Society Southern California Chapter
330 E. Cordova St. #358
PasadenaCa 91101


MORE ABOUT THE BLOGGER

  Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, http://bit.ly/CarolynsAmznProfileGreat Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor (http://TheFrugalEditor.blogspot.com )
    

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