Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch video social media series in the world. Does Social Media overwhelm you or seem too time-consuming to learn? Virtual Business Solutions provides ...
With Virtual Business Solutions Online Learning Center and Remote Communications!
Studies show that: • The human brain processes visuals 400,000 times faster than text. • Visual aids have been found to improve learning by up to 400%.
We don’t just tell you about a product or service we show you HOW to use it.
Our learning tools allow you to work with your selected software while taking a class for a hands on learning experience.
Take an online class anytime day or night and access your content 24/7. Virtual Business Solutions can maximize your effectiveness by using a multitude of tools.
Virtual Business Solutions’ Online Training brings the help to you so you can learn at your location and at your own pace. We provide video with full audio, screen captures and written text, all to help you maximize your effectiveness in learning.
Learn small business solutions driven by online social media tools, internet programs that help streamline your business, enhance your website presence, and much more.
Visit our Product Offers to see all the online learning solutions we have to offer.
When developing your website, you may have spent a lot of time making sure you covered all the necessary functions to make it attractive and easy to navigate. Color scheme? Check. Tabs clearly visible? Check. Photos of your business or product? Check. You then placed your “Open for Business” sign on all your online and printed marketing pieces to attract visitors to your site.
But, what happens when visitors get to your site?
Do they find merely words or are they greeted with a message that invites them to do business with you? Having a website that visually looks good, but doesn’t read well, is like pairing a tuxedo with the grubby tennis shoes you wear to the gym. It is important to complete the polished look from top to bottom to give a fully professional image.
If you are wondering if your site has polished copy, here are three questions to add to your website checklist:
1. Does your website have just words or a clear business message?
What is the most important message you want visitors to understand about your business? Is that stated clearly on your home page? If you find your site filled with paragraphs that ramble on with your most important message buried at the bottom, too little text that doesn’t tell enough about your business, or if your copy sounds like it was written for (and by) machines rather than human beings then, it is time for a rewrite. Your copy needs to tell who you are, what you do, when you do it, the features and the benefits of your product or service, why you are different from your competition and what you guarantee to assure your visitors they have made the right choice by working with you. Check and double check for grammar, punctuation and spelling mistakes. You may have a quality product, but if your copy is a sloppy mess then your business will scream “unprofessional” to your prospects.
2. Does your copy include SEO rich keywords?
If you search for information on SEO (Search Engine Optimized) keywords, you will come across varied information ranging from companies who promise top page rankings if you go with their expensive service (be weary of those), do-it-yourself methods that can be time-consuming or techie talk that is confusing. Let us simplify it for you.
Your copy should include specific words in your industry that are most commonly used when a person is searching for your type of business, service and product. Why is this so important? Websites that are crawled organically or naturally for keywords are ranked much higher than just adding tags or categories to your content. Recently, we were doing a website evaluation for a seafood restaurant. In all of their copy, there was not one mention of the word “seafood.” We saw the word on a photo of the restaurant, but the problem is that Google doesn’t crawl a jpg photo file (unless the photo is named using keywords when uploaded which in this case, it was not). You will also want to use keywords when writing posts on social media. In our Social Media copywriting class, we explain in greater detail how important it is to include your keywords when posting on your Facebook page, tweeting on Twitter and posting on LinkedIn.
Be sure to also include local SEO keywords so people in your geographic area can find you, for example “New Jersey chiropractor.” We recently spoke with a business who complained that they couldn’t get local people to hire them for their services. When we looked at their website, they didn’t have their address anywhere on their site. These two examples may seem silly, however, it is often the most obvious things that are overlooked.
3. Is your copy in line with your business and marketing plan?
It is near impossible to write quality copy without consulting your business and marketing plan. It is from your marketing plan that you can find the golden nuggets to check off the first and second points of your copywriting checklist. The overall goals of your business need to be reflected in the messages you craft on your website and should be consistently carried across all your online channels. For example, the same succinct summary that describes your business on your website should be repeated on your Facebook, Twitter, YouTube and LinkedIn summary boxes.
What to do if researching and writing are not your strengths
Fortunately, there are professionals available to help. A skilled copywriter will be knowledgeable on creating content for your entire website and social media pages that speaks to your target audience. At Virtual Business Solutions, the most important element in our copywriting servicesis to make sure the copy we write sounds like you. We pride ourselves on conducting extensive research on our clients’ business including learning industry trends, their competitive advantages and top industry specific keywords. We develop a comprehensive marketing plan that focuses on their business goals and ensures their entire online marketing presence is working hard to achieve the same end. To see how your website copy ranks, contact usfor a consultation and website evaluation.
For many years, I’ve been a strong advocate for health and well-being in my personal life. I’ve helped friends and family on their way to healthy and healing through offering holistic approaches and remedies for improving their life, as well as, personal recommendations for businesses that I know are serving to help people. For the past 18 years, I’ve merged my passion for wellness with my professional expertise in business coaching and online marketing through helping numerous chiropractors, therapists, holistic retailers and other health and wellness professionals with their websites and social media channels.
There is nothing that has given me more personal and professional joy than to help those who are doing so much to help others have a better quality of life. For this reason, my team at Virtual Business Solutions and I are offering exclusively to Health and Wellness professionals an opportunity to have their website and social media channels assessed for FREE. There’s no catch – this service is 100% free.
My team and I are online marketing experts specializing in websites and social media. We do not offer complimentary assessments often so, be sure to sign up soon! We will review what you have online and provide feedback on how you can improve your web development, copywriting, brand identity and online marketing.
Businesses interested in having their website reviewed, will need to sign up by Tuesday, November 1st
I always tell my friends and colleagues in the wellness industry – “you keep doing what you do best and let me do what I do best!” Don’t waste your valuable energy trying to figure all this out; use your energy toward helping other people.
We look forward to you joining us on November 3rd at 7pm EST!
Blessings in Health and Happiness, Laura Gonzalez
Laura Gonzalez is the founder of Virtual Business Solutions and a professional business advisor and online marketing consultant for Natural Health and Well Being Industry. She is passionate about natural, healthy living and has been learning about natural ways to improve health for the last 18 years.
Many times you will post a picture on Facebook and think nothing of it. Well, here is a great example of sharing a picture with a message and how in just two days it was shared, commented and liked by more than 66,126 people.
The message or CONTENT behind the photo was what made this photo so powerful. It wasn’t that the model was naked, it was the MESSAGE behind the photo that made this picture go viral.
Here is the copy that was with the photo which was featured inFrench Elle Magazine:
A while back, at the entrance of a gym, there was a picture of a very thin and beautiful woman. The caption was “This summer, do you want to be a mermaid or a whale?”
The story goes, a woman (of clothing size unknown) answered the following way:
“Dear people, whales are always surrounded by friends (dolphins, seals, curious humans), they are sexually active and raise their children with great tenderness. They entertain like crazy with dolphins and eat lots of prawns. They swim all day and travel to fantastic places like Patagonia, the Barents Sea or the coral reefs of Polynesia. They sing incredibly well and sometimes even are on cds. They are impressive and dearly loved animals, which everyone defend and admires.
Mermaids do not exist.
But if they existed, they would line up to see a psychologist because of a problem of split personality: woman or fish? They would have no sex life and could not bear children. Yes, they would be lovely, but lonely and sad. And, who wants a girl that smells like fish by his side?
Without a doubt, I’d rather be a whale.
At a time when the media tells us that only thin is beautiful, I prefer to eat ice cream with my kids, to have dinner with my husband, to eat and drink and have fun with my friends.
We women, we gain weight because we accumulate so much wisdom and knowledge that there isn’t enough space in our heads, and it spreads all over our bodies. We are not fat, we are greatly cultivated. Every time I see my curves in the mirror, I tell myself: “How amazing am I ?! “
(The girl on the picture is French model Tara Lynn)
As I type this blog post, the photo within a few minutes reached much higher numbers with whom it was shared with. So, the story isn’t over with how many people will be reached by one photo.
How to Protect Your Photo if You DON’T Want the World to See It
Granted, there are pros and cons of using a photo on social media. For this French model Tara Lynn, the great advantage of her photo going viral is she gained more exposure and more people know her name which is important to her career. However, if you don’t want your photo to be shared then make sure you select who you want to share it with when you post it. Viewers can download the photo and re-upload the photo as public so, if you don’t want something to reach the world then don’t post it on social media.
Being tagged in a photo is another good example of people that you don’t know seeing your photo and your profile. You can make sure your wall posts are secure and only your friends see it; however if you don’t want people to know your birthday especially your full birthday with the year make sure that is hidden otherwise you could be letting 66,000 people know your name and the state you lives in, the month and year you were born, etc.
How You Can Tap Into the Social Media Power with Your Photos
If you are a business and have a product, putting the product in a fun scene that would create conversation and viral appeal. Pictures are a great way to share your product or service and get people familiar with your business. Crafting a creative and unique message (humorous, inspirational or relatable) to go with your photo will boost the viral power and make it something that people will want to share with their friends.
Also, if you are the owner or CEO of your company, show a smiling or welcoming picture of yourself to give the company a face to the business. Often times, relationships get people to buy from you. It is all about people marketing
UPDATE: Three days after this photo was originally posted 500,000 people interacted with this photo by sharing it, liking it or commenting.