Brands are complex abstractions. Advertising had made it possible for consumers to make some sense of these complex abstractions. But because the concept of what-is-advertising has now been twisted out of recognition – principally by the emergence of ...

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"Never get out of the boat" - 5 new articles

  1. the destroyers of advertising
  2. a ball and chain in the place where your mind's wings should have grown
  3. death by 6,000 nibbles
  4. adaptive
  5. successful adaptations are both conservative and progressive
  6. More Recent Articles

the destroyers of advertising

Brands are complex abstractions.

Advertising had made it possible for consumers to...

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a ball and chain in the place where your mind's wings should have grown

'A philosophic system is an integrated view of existence. As a human being, you have no...

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death by 6,000 nibbles

The Yellow Tang is a brightly colored fish that swims in the tropical reefs of the Indian...

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adaptive



'All over the country, we want a new direction,
I said all over this land, we...

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successful adaptations are both conservative and progressive

'Successful adaptive changes build on the past rather than jettison it.

In...

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More Recent Articles


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