November 13, 2011: ENSEMBLE 2011- The three-day Business Extravaganza at XLRI Jamshedpur concluded on Sunday, bringing to a close a succession of gruelling multi-domain contests in the fields of Human Resources, Marketing, Finance, Strategy and Operations accompanied by high emotions and unadulterated entertainment. With an overwhelming participation from some of the top B-schools of the country, the fest certainly turned out to be an amalgamation of the force of passion, struggle of business acumen and magic of expression.
Day3 which commenced with the Jamshedpur Mini Run – the city’s first ever mini-marathon charging to wake up an entire city to our nation’s obvious and subtle socioeconomic inequalities. The day continued with cluster of events in diverse domains: marketing strategy event – Circus Maximus, Pandora - an event based on game theory and strategy, Banker’s dilemma - a competition based on banking sector cases, business strategy event - Strategikon and general quizzing event - El Dorado.
The Day also saw continuation of Idea summit presentations which revolved around the theme of Ensemble - “Bridging the gap”. Mr S Siva Kumar, Chief Executive of Agri-Business Division of ITC, who is the architect of ITCs famous e-Choupal concept, addressed the audience by first stating the reason of the divide between haves and have-nots in the world and then zoomed it to India by bringing forth the plight of Indian farmers. Banking on his experience of working with the farmers through the e-Choupal, he stated how information technology could be leveraged for that strata and giving them what they deserve. He put forward service to nation in pure business terms and explained the vision of ITC in that direction. The students appreciated the fact that profits and nation building can go hand in hand;
Later in the evening Mr Krishna Kumar, the Managing Director of the State Bank of India gave a lecture on the Role of banking in Indian growth story. He dwelled upon various causes of income disparity throughout the world. Mr Kumar, a Delhi School of Economics graduate, accentuated the need of financial literacy to fill this gap. He also gave illustrations, how SBI is working towards same by their rural branches and special schemes for small entrepreneurs and self-help groups.
The results of Biz Quiz conducted by quiz master Bishwabijoy Sen were declared; teams from XLRI grabbed top two positions with team from IIM Lucknow emerging as third. GENESIS a social B-plan event was won by DIMAT-Raipur, NITIE and IIT-Kharagpur emerged as first and second runner ups.
St. Xavier’s College Kolkata won the quizzing event El Dorado followed by XLRI as runner up. Clairvoyant - a Sales & Marketing sponsored by SHELL was won by XLRI followed by IIM-Shillong.
XLRI maintained their dominance in field of IR by winning IR event “Strike or Yield”. XLRI also won Evolvere - a marketing case study event brought in association with Aircel, with IIM-A being the runner-up. Results of Banker’s Dilemma were also declared; XLRI got first position and NMIMS-Mumbai second.
Quest Adventura, an adventure sports event, which was conducted in association with Jharkhand Tourism, continued for the third day with participants sweating it out for the thrill of competition. Cultural committee Dracula continued with assemblage of cultural & informal events, street plays on social issues, couple mania and face painting events.
The day ended with renowned Kochi based rock band, Motherjane. The performance was truly an adrenaline rushing experience. The songs “Mindstreet” and “Brocken” mesmerized a crowd of more than 1000 people at Tata auditorium. They also sang some songs from their album ‘Maktub’ along with many contemporary and legendary rock numbers.
