The mass market is seductive. It’s ‘everyone’. The mass market is powerful, but it’s only slightly interested.
The opposite of mass is special.
People who have chosen not to be in the mass market. People who want something else. Perhaps something better, certainly something interesting.
You can seek to serve the masses.
Or you can make something special. For people seeking special.
The last of the series! Thanks to everyone who was part of it.
Danny Meyer has changed the way we think about hospitality and what it’s like to eat out. His new book comes out in a few days, and it was a great excuse for two friends to sit down and talk about solving problems.
Your turn. Go host your own KnotChat. Thanks for reading and for leading.
We can either accept that this is the state of our audience and plan appropriately…
Or do the very difficult work of changing their state.
Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight. She and I sat down to talk about the hard work of what’s next.
I don’t believe we’re each born with a purpose. We have more freedom than that, the freedom to choose the impact we’ll make.
Our work, though, does have a purpose. The change we seek to make. The people we’re here to make it for.
When we commit to work with purpose, it transforms us as well as the people we’re engaging with.
Who’s it for, what’s it for… if we can continue to return to the purpose of this product, this meeting, this ad–then we can find a common language and coordinate our efforts to make a difference.
Resistance pushes us in many ways. It pushes us to imagine that our work isn’t for us, we’re just biding time until we get to the real stuff. It pushes us to deny responsibility or to blame the system. And mostly, it pushes us to refuse to name the purpose of how we’re spending our time.
Stuck is just another word for being conflicted about our purpose. The knot holds us back because we’ve become entangled in goals that are mutually exclusive.
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.