It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous.
Celebrity art is famous, with a story and thus emotional resonance. It’s a souvenir for our eyes, a chance to have proximity without ownership. It conflates familiarity with scarcity, the power of in-person experience with the context of our culture. It’s simultaneously a statement of status and a signifier of connection.
It shows up in more places than we realize. Once an egg cream joint is Instagram famous, the line out the door is yet another example of how much we want to be near something that others have noticed.
Plenty of art is good enough to qualify for celebrity. But celebrity only happens after the network has kicked in. It’s more random than we’d like to admit.
What would it take to make your art, in whatever form, worthy of celebrity?
“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia
You probably need some studio time, but you definitely need to play live.
What if they meant it?
What if your return felt special to the people behind the counter?
What if they knew, without looking it up, or being told–what if they knew that you were here, again, a vote of trust and confidence.
Returning home is one of the oldest human desires. It’s a feeling that doesn’t easily lend itself to automation, procedures, or scale.
Being welcomed home offers us dignity, safety and belonging. Hard to fake, worth working hard to create.
We transferred an idea from engineering to culture, but it’s incomplete.
If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work.
But when a critic says, “that joke didn’t work,” after seeing a comic perform to a raucous audience, what they probably mean is, “that didn’t work for me.”
The problem might not be the comic. It might be the critic.
“It’s not for you,” is a useful, almost essential way to navigate the creation of our cultural work. If you say it too often to the people you were seeking to serve, your work needs improvement. But when you say it to a critic you never intended to please, you’re opening the door to serving the people you do care about.
“How few people can we get away with?” That’s a question many bosses think hard about. Automate. Streamline. Improve productivity and take humans out of as many tasks as possible. It’s a time-tested way to create profits and to increase a certain kind of reliability. Claude Code is popular with many organizations for precisely this reason.
“How can we include more people into this process?” is a less popular but often more valid way to create value. In an organization that is in the business of bringing insights, humanity and care to problems, more involvement from people creates better outcomes. The challenges make it far more valuable.
Which sort of organization would you like to work for?
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.