If it takes three to five years for a project to gain traction, it probably doesn’t pay to start a project that the world knows it needs right now.
The challenge is picking something the world will need then. And the hard part is patiently and persistently sticking with it despite the fact that it’s not on everyone’s agenda (yet).
The best time to plant a tree was twenty years ago. The next best time is tomorrow.
Extraordinary organizations have this is as their employee handbook. Resilient ones. Human ones that can thrive in the face of automation and AI. Organizations that are built on customer service, hospitality and flexibility.
Of course, this means you’ll need to treat your team with respect and offer them training and dignity. It means you won’t be able to simply write down every single step in the manual, or work as fast as you can to replace people with uncaring software.
The partner of UYBJ is “why?”
If someone asks a team member why they’re doing something, it’s not useful to train them to repeat the policy. The puppetry of “I’m just doing my job” is the opposite of UYBJ. And that means, “because I said so,” while convenient, might not be the best management style.
When a customer asks, “why is it like this?” the professional can answer honestly and with conviction. That’s what it means to use your best judgment.
If you have a job where UYBJ doesn’t apply, it’s worth recognizing that every day you spend there is one where you’ve wasted a chance to learn something new and to take responsibility for what’s next.
Upskilling is the path forward.
Some pits are infinitely deep. Problems that, once addressed, always get worse. N +1. For some folks, the acquisition of money or power are like this. A little leads to a desire for more.
Other problems have known solutions. The tank only holds 8 gallons and then you can move on to filling the next one. A third ice cream cone isn’t as good as the first one. Effort leads to satisfaction.
It pays to decide which sort of hole we’re trying to fill.
What do you do regularly?
Where do you show up, what do you publish? Who do you ask, and what do you answer to? What gets better because you persist?
Are there systems you support or work to change?
What do you do when you don’t feel like it? Especially then.
The ocean is made of drops. And our practice turns those drops into something of significance.
It’s a practice if we show up even if it’s not working (yet). And it’s a practice if we understand how to make it better.
Our actions become our habits, and our habits attract others. That becomes our community, and our community builds systems. Those systems feel awkward until they become normal, and then, once normal, they become the status quo.
Bolts of lightning rarely change the world, but erosion does. Streams turn into rivers, and rivers persist.
In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
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