According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends: – Total global ad spend: $543 billion – 34% of total ad spending spent online – 20% of total global ad spending ...

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"Where is the Puck Going?" - 5 new articles

  1. Online advertising will overtake TV in 2017
  2. The Age of Word of Mouth
  3. Mobile Internet Advertising to Overtake Desktop Advertising in 2017
  4. Top Eight Careers of the Future in Canada
  5. Blue Ocean Strategy
  6. More Recent Articles

Online advertising will overtake TV in 2017

According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends:
– Total global ad spend: $543 billion
– 34% of total ad spending spent online
– 20% of total global ad spending spent on two companies: Google and Facebook
– Mobile advertising will overtake desktop advertising in 2017

    

The Age of Word of Mouth

We live in the age of word of mouth, or word of mouse if you will… With the growth of the Internet and social media, word of mouth is going to play an even more important role in the future given that today’s consumers need only one mouse click and just a few seconds to spread the word. Read more in Ivan’s new article in Business in Vancouver: https://www.biv.com/article/2017/4/word-mouth-marketings-way-future-digital-world/

    

Mobile Internet Advertising to Overtake Desktop Advertising in 2017

Mobile will overtake desktop to become the primary internet advertising medium in 2017… according to Zenith Media: https://www.zenithmedia.com/mobile-internet-advertising/

    

Top Eight Careers of the Future in Canada

According to Monster.ca (presented via Global News), there are the top eight careers of the future in Canada:.

1. Teacher
2. Information security analyst
3. Market research analyst
4. Construction manager
5. Lawyer
6. Registered nurse
7. Software developer
8. Marketing manager

According to Boswell (director of marketing at Monster.ca), overall, health care– and technology-related positions will dominate Canada’s job market in future.

    

Blue Ocean Strategy

Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market space. Read more: https://www.blueoceanstrategy.com/

 

    

More Recent Articles


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