The key to a simple, effective online review strategy is:
In our practice at Superstition Springs Endodontics, we have found that patients of all ages are using online reviews in their selection of dental care providers. Even many of our patients, referred by their general dentist, will go online, using our website or reading reviews to learn about us before coming to our practice. We also find patients who self-refer to our practice after reading online reviews. Patients routinely describe how they use online reviews in selecting their general dentist. This should come as no surprise. A recent survey
indicates that 88% of people trust online reviews as much as a personal recommendation. The most effective and reliable online reviews are those left on 3rd party websites like Google, Yelp, Facebook, Healthgrades, RateMDs, etc. etc. These websites are more visible to search engines than your individual practice website. The key to a successful online review strategy is to get patients talking about your practice online through social media and review websites. An effective online review strategy can be the least expensive and most effective SEO (search engine optimization) strategy you can find.
1. Invite patients
2. Simplify the processInvite
: Without an a strategy for inviting patients to leave a review, you can expect to get the same amount of reviews that you are currently getting. Success with online reviews requires leadership and accountability. If you are not comfortable inviting patients to leave a review, assign someone in your office to make the invitation. At SSE, we typically invite patients to leave a review as part of our post-operative instructions.Simplify
: Leaving a review takes time and people are busy. The easier you can make the process for a patient, the more reviews you will get. Let them choose a review site with which they are familiar with or already use, such as Google, Yelp, or Facebook. Some of these sites require an account to leave a review. Patients are not going to sign up for an account to leave you a review, but if you give them a choice of a place they already use, you have a much better chance of getting that review. If you can direct them exactly to your profile on the third party review site to leave the review, you reduce the steps/clicks it takes your patient to leave a review.
The reality is that no one cares more about your online reputation than you do. If you want to improve online reviews, it will require YOUR leadership. It's a numbers game. You have to make enough invitations and understand that a fraction of them will leave a review. In our practice, we take great pride in our service and clinical care. We try to create an experience for every patient that exceeds their expectation making them want to share their experience with others.
|In the calendar year of 2016, Superstition Springs Endodontics garnered 123 new online reviews.|
To see a full report of our 2016 results, click here
is a product to help professionals build their online reputations. With a platform specifically for dentists, called GradeYourDentist.com, it is a low cost, highly effective solution to help your practice build its online reputation by inviting patients to leave reviews on the websites that they like to use and that are most important to you. With a over a year of successful testing in multiple practices, we are now prepared to share this solution with all of you!
A Review Wizard subscription does this by:
- Allowing you or your staff to send your happy patients a review invitation via text or email on their favorite device using the LinkWizard.
- Creating a customized and branded webpage for your practice.
- Filters unhappy patients and lets them provide direct feedback to your practice.
- Gives your patients choices of where they might leave an online review.
- Delivers them to the review site with instructions on how to leave a review.
- Notifies you of new reviews that have been published online.
- Allows you to stream the most current online reviews to your website. (for example, click here)
Online patient reviews may be the least expensive, most effective marketing tool that you can use to build your online reputation and grow your practice. We've had great results with this new product/system and invite you to check it out. Click here
The endodontists at Superstition Springs Endodontics
are partners in your patient care. One of the many ways we assist with the quality treatment of your patients in addition to endodontic diagnostics is in evaluation of restorability. With the benefit of the dental operating microscope, we are able to excavate decay and evaluate cracks in your patient's tooth. Every crack is unique and the extent, depth, discoloration, pulpal status, patient occlusion and parafunctional habits should all be considered in the treatment planning a tooth with a crack.
Cracks that go below the cemento-enamel junction and are not able to be completely removed when the buildup is placed or completely covered by the new crown will likely affect the long term prognosis of the tooth. These types of cracks are best evaluated under the magnification of the microscope. Additional tools such at staining and transilluination are also frequently used tools in the endodontist's evaluation of a crack.
Patients should be given the options and prognosis and helped to make the treatment decision that is in their best interests and meets their desires.
The following case demonstrates this process and usefulness of the microscope.
|Pt is referred for endodontic evaluation/treatment. Tooth is diagnosed with irreversible pulpitis, normal periapex and gross distal decay. RCT recommended.|
|Distal decay is removed, mesial amalgam removed. Crack identified on the mesial wall of the pulp chamber.|
|Further excavation reveals the extent of the mesial crack - going below the CEJ and starting to enter the root. Patient is informed of the extent of the decay and the options: 1. Complete RCT, buildup and crown with guarded long term prognosis 2. Extraction and replacement with implant or bridge Pt elects extraction in this case.|
What does it mean to be partners? On a recent episode of the The Profit
, starring Marcus Lamonis, he was coaching two business partners on what it means to be partners. Simply put, "partners need to help each other". Partners recognize the strengths in each other and value those strengths. Leaders in business have one goal in mind and that is to make the business successful and add value any way you can.
Is your endodontist a partner in your patient care? What kind of help does your endodontist provide to your practice? At Superstition Springs Endodontics
, our goal as your partner in your patient care is to make your patient's dental/endodontic treatment successful and add value to our relationship any way possible. This includes:
- Providing the highest quality endodontic treatment
- Seeing your patients when they need to be seen
- Being available for consultation and emergency treatment
- Assisting in treatment planning - especially determining restorability (diagnostic excavation) and evaluation of cracks/fractures - procedures which are often poorly reimbursed
- Supporting your treatment plan and helping in patient education
- Providing additional restorative work as requested (posts, cores, access fillings, minor crown lengthening)
- Effective communication regarding patient care
- Standing behind the work that we do
- Providing high quality continuing education to help your practice
- Searching for unique ways to build your practice (referrals, online reviews, marketing ideas, networking)
|If this is the only time you find yourself needing to refer to|
an endodontist, you are probably not working together
as true "partners in patient care".
As endodontists, the most fulfilling professional relationships we have with general dentists are those where we feel like partners in the treatment of your patients. These partners recognize our special skill set, specialized armamentarium and how that will benefit their patients saving them time, money and a providing a great experience. These partners are comfortable enough to call or text us anytime with questions, concerns or feedback. They are good at case assessment and rarely need to be "bailed out" of difficult cases.
In upcoming blog posts, we'll show some cases that demonstrate how we at Superstition Springs Endodontics work together with general dentists as partners in patient care.