The company formerly known as Mayer Electric Supply made a small but subtle move recently and changed its name to Mayer. Along with the name change came an evolved brand and updated logo and mark. For a company that is 88 years old, these changes are ...
 

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Mayer Moves Forward

The company formerly known as Mayer Electric Supply made a small but subtle move recently and changed its name to Mayer. Along with the name change came an evolved brand and updated logo and mark. For a company that is 88 years old, these changes are significant.

And having worked with many family-owned businesses, these types of changes can be hard as they seek to remember and honor the past while looking towards the future. There is typically a desire to blend the best of both worlds.

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National Distributors Report Q2 2018 Results

Earnings UpdateOver the past couple of weeks national chains and groups announced their Q2 performance, shedding insight for others regarding the health of the market.

Below are Q2 2018 overviews from AD, Grainger, Anixter, Graybar, Rexel and WESCO.

And, it appears, the industrial and contractor segments are doing well and are on-track for achieving industry projections with a little help from commodity pricing.

While some headline numbers appear to show some companies are outperforming the market, the key is...

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Over a Billion Dollars in Rebate and Marketing Funding to Distributors

Every year hundreds of millions of dollars have been invested / spent by manufacturers to solicit preference from distributors. In fact, about 10 years ago we estimated over $500M was spent in rebate funding. (Today we estimate over $1 billion!) All in an effort to retain business and, as manufacturers hope, to gain preference and generate growth.

This funding is in addition to other investments made by manufacturers such as co-op marketing, market / business development funds, training funds,...

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Salespeople: Consultants, Relationship Managers or Order Facilitators to Contractors?

The industry, as we know, is going through change.  In many people’s opinion, the three biggest drivers of this change are:

  • Increased competition, especially through alternative channels (non- full-line electrical distributors)
  • Personnel, with much of it stemming from an aging workforce that has learned product, channel and customer idiosyncrasies “on the job” and companies challenged to find “experienced / knowledgeable” replacements (and challenged with doing the training...

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Are Your Sales and Marketing Teams Inhibiting Growth?

We’re at the mid-year and we’re hearing a wide array of distributor and manufacturer performance. Industry forecasters state the market should be around 6% which begs the question, are you above the industry forecast and growing or are you letting “rising seas lift all?” In essence, are you generating growth, content with market performance or lagging the market?

And if you are floating with the market, consider:

  • The impact of increases in steel, aluminum and...

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