We had a fantastic workshop in Dallas! Melanie and I loved visiting the city and meeting such a great group of motivated and dedicated sellers. Thanks for having us!
Our tentative next stops are:
This is an 8 hour workshop packed with information! Some testimonials from the Dallas group:
This is not a list of brands. You will learn about these topics:
Natural fibers are superior to synthetics. Learn what they are, why they are expensive, and why they are superior, and what they feel like so you can become a better and faster picker by recognizing these fabrics when shopping for inventory to sell.
A garment's value depends on not only the fabric, but how it is made. The skill that goes into making a superior garment can be recognized easily - but you have to know what you are looking for. See high quality and low quality items up close, and understand the details so you can recognize high quality and low quality items without even knowing the brand.
In-home clothing hacks, easy repairs, and when to sell an item "as is" and skip the repair all together.
Dos and don'ts for storing clothing - protect your investment and make sure you are storing clothing properly.
Learn the hot trends in fashion now, and make sure you are speaking to you buyers using the correct vocabulary. If you don't speak to your buyers correctly, they won't find your listings.
Learn the names of specific fashion details and styles. This section updated seasonally so as an attendee of my workshops you will receive updated videos as I make them.
It's tough, or even impossible to Google something when you don't know the name for it. Learn strategies to figure out what something is called when you don't know the name.
Everything you ever wanted to know about authenticating but were afraid to ask! Keep your account happy and healthy and make sure you understand eBay's VeRO program.
My proprietary innovative idea section for marketing your eBay items in creative ways. Strategies I have come up with over the years to increase sales and speak to specific audiences shopping for specific items. Stuff I was inspired to do and it works!
50% of eBay transactions are touched by mobile - purchased, viewed, questions asked, etc. If your listings aren't optimized, buyers can't read them, and you ARE losing sales. Learn how to optimize your listings.
No up-selling or sales pitches about 3rd party services. Learn ways to use free apps to help run your eBay business more efficiently.
If you aren't selling locally on Facebook groups, you are leaving money on the table. 45 minute section all about how to use FB groups for buying and selling, protocol, negotiating, FB group selling best practices, and how to cash in on this local opportunity.
Learn to use dead time during the day (in the dentist office waiting room, waiting for kids to take their lessons, traveling, when you are stuck somewhere but still have internet on your phone) to find items online to resell. Great strategy for caregivers or those with medical issues who can't get out and source as much as they would like.
Booking for Charlotte and Orlando NOW!
Registration Ends at Midnight on July 27, 2017
See you soon!
This post is contributed by an eBay consignment seller who wishes to remain anonymous.
So you're one of the lucky sellers who has access to incredibly low cost merchandise - whether you are hitting the bins at GoodWill or are super influential at estate sales. Or maybe you volunteer at a thrift and get a discount or inside scoop about upcoming sales.
Whatever you sell, no matter how you buy it - have you noticed how cheaply merchandise can sell for over the past couple of years? High-end electronics, extremely desirable collectibles and similar still demand a good price. But clothing and accessories, the most popular items to source and sell on eBay, often go for insanely cheap prices. I've been a seller for close to 20 years and have watched the competition increase and prices go down. To boot, eBay has added features which show the buyer competing items - similar or identical to yours - which can easily sway a buyer to someone else's item.
That's great for buyers, but not so great for sellers. And while some of us maintain a stance that we will attempt to sell at deep discounts off retail, but in a win-win for seller and buyer but closer to, perhaps, consignment pricing, other sellers who can source items for a few dollars per pound think of it differently. For instance, if your net cost of a high-end dress is under $2, selling it for $15.99 is a 1000% profit, right? That's impressive. Until you think about a few things:
What is your time worth? How long does it take you to evaluate the item, inspect it, photograph it, measure and list it, store it, retrieve it and pack it up? How much does the label cost? We won't factor in driving to the post office as so many folks have doorstep pickup. How about eBay fees?
Let's look at our $15.99 example above and do some math.
15.99 sales price
-2.07 ebay/paypal fees (13%)
-.20 listing depending upon your store subscription
-2.00 purchase price
-2.00 income tax paid on April 15
, depending on your bracket and how your expenses factored into your income
9.72 is what you've really made on this item. Unless you offered free shipping. Yikes. Then you're down another 2.50 at least.
Considering that minimum wage is $10.10/hour in my state, you're making under minimum wage on that item, perhaps a little more if all the activities per item take you less than an hour when factored together.
While it's great to make ANY wage while being your own boss, wouldn't it be even greater if you made more? If you considered, rather than net profit on the piece, what the marketplace is willing to pay?
What if we all did that? What effect would that have on everyone's bottom line? Instead of trying to undersell the competition, what if all 20,000 of us on this site collectively took action to raise our collective bottom lines?
I can tell you personally, I have successfully maintained a higher price point and have had success with it. I feel by going for the win-win - the customer is happy with a great deal and quality item, and I'm happy with a significantly higher profit margin - you develop a better reputation than you do when you're giving away the farm. As a marketing director in my full-time job (eBay is an unavoidable addiction), I know that you diminish the value of your product and your brand when you give it away.
You may disagree with me, and that's certainly your right. But I don't even know you and I know your time is worth a lot more than you're getting if you're lowballing to beat the competition. So take a look at your costs and your time holistically, and consider the impact our community can have if we ask for what we're worth.Related Articles:
eBay Quick TipsHow $20 in Sales Add Up Over a YearHuge eBay Seller Controversy
It's that time again. Time to regroup and get ready for Back to School and 4th quarter.
If your eBay sales are slow, as they may be during summer, here is some advice
in the form of a video. Summer is a slow time for many retail businesses and other industries, don't take it personally. Have patience, it is just a cycle.
Lots of ideas here for how to use this slow time in a productive way. Sales will bounce back, they always do!
If you have not booked your seat for the Dallas Training Event
, it is time! Reservations must be made at the hotel (if you plan on staying overnight) by July 1st. Seating is limited for the training, so you don't want to miss it!
Also, now booking for:Charlotte on August 19
(SouthPark Area)Orlando on September 16
We are so excited about our upcoming training in Dallas on July 22. There was such a large response that we have secured a larger room so that more people can attend. And this was no easy task! I called about 6 hotels before finding one that had any available conference rooms. Lots of weddings, family reunions, and other events taking place so meeting rooms were scarce.
So, here are the details:
WHEN: Saturday, July 22 from 10 AM to 6 PM
ROOM RATE: We have a special room rate of $125 per night for up to 3 nights. This is a Marriott Suites, so all rooms are suites. Rooms must be booked by July 1 to get this rate. I can send you a direct link to make reservations online.
See you in Dallas!
Don't have time to read up on eBay information? Well now you can listen. I have added a new playlist on YouTube for Daily eBay Video Tips.
No topic is off limits! These tips are 2-5 minutes long, on a specific topic, straight to the point, with links to facts to back up what I am telling you about. No rambling, no fluff, no lengthy diatribes about this or that - just short, sweet, and to the point information with no background noise or distractions. Real information you can use!So far I have 15 videos ready
- you can just let the playlist run while you work on other things.
I have been selling on eBay since 2003 so I have many years of eBay experiences rolling around in my head that I can share with you to help you make more money on eBay. You know, those "oh by the way" thoughts you get at 2 in the morning...The playlist is here.
If you are not subscribed to my YouTube Channel, make sure to click the red subscribe button so you will get these tips in your email as soon as they are posted.
I am open for suggestions on topics! What do YOU want to know about?
See you on YouTube!Related Articles:
How to Make $2,000 a Month on eBay - The Math Selling on eBay When Thrift Store Prices are Too HigheBay Success Story - Disabled Seller Making it Work
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