In this issue ...
At One Degree
Finding it hard working your way as a sales manager for distributors? Worry not as you are not the only one. We give you tips below on how you can make it easier for you.
Hire The Right Salesman
This is the one of the if not the most important aspect. Hiring the right salesperson is key as he will be representing you, your team, and the whole company to the public. Some of the characteristic that might help you in finding the right guy is that he ought to be persuasive, charming, and people oriented. He ought to be open to training, plus he ought to know how to be smooth when answering questions about the company.
Finally the right salesman is someone you can see yourself. This is because the right salesman might be the next you. He should be someone you have established rapport with.
Build Long-Term Relationships
Even though you are a sales manager and you are an employee, that does not mean that you should not build relationships with the people around you. Harness camaraderie with your team ad fellow managers, maintain a good working relationships with your channel partners. Remember that your distributors are proprietors and entrepreneurs. Therefore, they are worthy of your respect at all times.
Bear in mind that every one of us has our own way of maintaining our relationships. A great manager is one who can maintain relations with all the different types of people be it distributor, retailers, or colleagues.
Discuss What is Needed to Succeed
Set SMART goals. What are smart goals? They are specific, measureable, attainable, realistic, and time bound goals. Obviously an acronym, but these goals are also smart because of what they stand for.
Before aiming for anything, talk for with your team and set these smart goals. A bad goal is something like “we willdistribute all required deliverables by month end.” A smart goal for ten people who has a quota of 15,000 for two weeks is “We will distribute 150,000 pieces of deliverables in two weeks time.” The second one is more specific as it gives how many pieces the team will need to distribute. It is time-bound as it gives a deadline. It is more measurable, realistic and attainable as it compels the team to reach the quota that they have.
Build A Good Network
Sales teams are often divided based on geographical territory. Within a particular geographical territory there might be many dealers of same brands or different brands but of the same industry This is why creating a network and maintaining good relationships important for manager. This network, together with what you can consider as the the Ultimate Shopify Review Guide can come in handy at anytime. A player might anytime change over to the distribution of your brand. Likewise, you too might find a long list of retailers necessary to distribute your products. In this case your network will assist you as it will play a crucial role as the more people you get to know,the more new channel members you add to your network, the more likelihoods of success you have.
Provide Good Customer Service
Just like maintaining good relationships with your colleagues, partners, and dealers, the number one person that you should please is always the customer. If the customer has any questions, make sure to address them. If you do not know the answers, tell them that you will get back, and make sure to do so. Remember that word of mouth is a great marketing tool, and this will always be from good customer service.
Julian Hooks the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Ultimate Guide to Local SEO or the Ultimate Shopify Review Guide for eCommerce.
Traditional media develop online strategy for survival in digital age
BUILDING online communities is a key survival strategy for the operators of traditional media in an age of digital transition along with creating original content, media experts suggest.
“Viewership via both TV and online platforms is growing together. Digital content distribution will never kill or replace the way we consume TV shows on normal screens,” said Chalakorn Panyashom, chief operating officer of Workpoint Entertainment, broadcaster of the Workpoint TV digital channel.
Report to offer 'ideas' for stemming crisis in Canada's media sector
OTTAWA - Canada's news industry finds itself at a mission-critical crossroads, and needs a helping hand if it is to resume its role as a guardian of democracy, says the author of a major study coming Thursday that is expected to offer a road map of sorts.
The Public Policy Forum study, funded in part by the federal Heritage Department, explores the dramatic decline in the newspaper industry over the past two decades, and how massive layoffs and revenue declines in the professional news business are affecting democracy.
Forrester: Digital media spending to hit $118B by 2021
Forrester’s US Digital Marketing Forecast: 2016 to 2021, which the company shared with Marketing Dive, anticipates that digital media spending will reach $118 billion by 2021, but spending is expected to slow as marketers begin emphasizing quality over quantity in digital ad spending.
Facebook boosts longer videos in algorithm change
Facebook is changing the way it ranks videos in the news feed algorithm, per a company news post.
One of the signals Facebook uses to rank videos is percent completion and that signal previously unintentionally penalized longer videos. The revamped signal weights completion percentage more heavily the longer the video effectively removing the accidental penalty.
Trade shows are considered by many to be a marketing medium that is rooted in old-school methods. It’s where people gather and talk, face-to-face, in a marketing backwater left behind by the tech revolution.
Nothing could be farther from the truth. Successful trade show marketers have embraced and integrated some of the newest major technologies. This tech-infusion has helped them attract more attendees to their booths, and improved their company image as being more modern and relevant.
Here are three of the most popular and growing technologies that exhibitors are using in their trade show booths:
The iPad (and their less-well known cousins the Tablet Computers) have revolutionized trade shows. iPads allow a booth staffer to carry with them anywhere in their booth a completely self-contained presentation tool. With an iPad, a booth staffer can show visitors photos of products, pdfs of product brochures, client interview videos, presentations (from either a PowerPoint file or a custom-made app), or simply navigate their company website to the most relevant info that supports each individual conversation. All the while using the touchscreen rather than having to use a separate mouse and keyboard. It makes for a smoother, more personalized, and ultimately persuasive conversation.
The advantages of the iPad (except for the portability) also hold for its big brother, the Touchscreen Flat Screen Monitor. These have come down in price to the point that more exhibitors are embracing them to allow for a similarly smooth and versatile presentation, but with a larger screen that increases impact and better communication when booth staffers are talking to a group, rather than an individual. They may be sitting on a table, or even embedded in a table top, or they are mounted onto a backwall. As these are more expensive than an iPad, consider renting them for your first show as a trial. If they work well for you, then consider buying your own, depending on the number of shows you exhibit at each year.
Backlit graphics have long been a popular visual tool to attract more attendees to your exhibit, especially in the sometimes dimly lit show hall. In the past, backlit graphics required a lot of expensive lights, plus laminated graphics that were delicate and hard to install and transport when scaled up to sizes more likely to make an impact. That has changed for the better, in two important ways. One, LED lights have replaced other forms of lights used for backlighting, because they are now much less expensive, can have a bright white color, and require less electricity, and give off little heat. Also, fabric graphics have evolved in price and construction so that a large fabric graphic can be backlit without need for image breaks or a light diffuser. This double improvement has unleashed the power of backlighting to create much higher impact exhibits. There are entire backwall displays and even island exhibits that have been built completely with backlit graphics.
To bring the attendee stopping-power of technology into your trade show exhibit, consider adding iPads, touchscreen flat screen monitors, and LED backlit graphics. These three tech tools are used by more of your exhibiting peers, and for good reason: because they work! Give them a try, and see your booth traffic and lead counts increase.
About the Author
As business processes and technology advances, the number of work-from-home professionals are increasing each year and the trend isn’t slowing down any time soon. It’s clear why more people are choosing careers that allow them to work from the comfort of their home.
If there are industry events or stories that are happening, try to be a part of it to develop some presence. Small actions like these will help you generate leads, build your brand equity and help you develop important relationships.
You can improve your sales even if your website traffic remains at the same level. This is due to a new online marketing tool called Conversion Rate Optimization. These are not radical changes, but minor adjustments to customize the content of the website to meet the needs and desires of customers that you want to convert into buyers. Let us explain what it is about. You will see how easy it is.
Opt for a responsive web design
First of all, your website must be mobile responsive. Today people are too busy and do not have much time to sit at the computer and look for what they need. Instead, they prefer to use the phone on every occasion, while waiting in the line, riding a bus, on a break at work. Therefore, your website must have a nice look and be functional on mobile devices, as well as on the desktop.
Navigation helps a ton to convert into a potential buyer
A navigation menu is a guideline for your customers. It must be in a prominent place, visible and at an optimal size. Keep it simple. This is always better and looks nicer. Have enough information and it will be easier for visitors to manage. A winning combination! If you lead your customers smartly through your website, they will soon become your buyers. And that is the goal.
SEO is a thumb rule
As you already know, SEO is vital for ranking your website. But you must use it in the right way. It's not enough to use it randomly or partially, you must keep continuity as well as quality. SEO, at the same time, reduces advertising costs and increases conversion rates as the percentage of customers who complete a call-to-action rises. A proper SEO will boost the traffic on your website, which will increase conversation rates and thus your revenue.
Choose a simple design over complex noise
Everything, that has previously been modern in website design, like animation or flash, you should avoid. What is relevant is a simple design, without unnecessary content. The simple, nice and flat layout is much better than an overcrowded one. If a customer’s experience is not good, they will probably leave the website. On the other hand, simplicity and symmetry are always a pleasure for eyes. Pay attention to this.
Publish great content
The content of the website is crucial. It boosts traffic and increases conversation with customers. Content can be in the form of articles, images or videos, depending on the purpose of your website. Whatever you put on the website must be interesting, intriguing and, if possible, unique. You can collect ideas from others, but you should have your own content, focused on what your website is about. On the Internet, you can find a lot of advice on how to start a blog.
Customize in placing the social media feeds
Social icons should be placed in a sidebar or footer. This will be enough. After all, social media should be used to attract customers to your website, and not to be dragged from your website, shouldn't it? Small icons on the side will not detract from the text that visitors should read. If they want to see your activity on social networks, they can easily push the linked buttons.
Vincent Hill is an expert writer who writes on different categories like start blogging, content writing, blog design and much more. His writing is not only descriptive but also meaningful. He loves to share his ideas on different categories.
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