As soon as I wrote that subject line, I shuddered with the thought: I wonder how many Agitator fundraisers have actually ever owned a typwwriter?! A real typewriter (I’ll accept electrics). I’m guessing 20% max. What do you think? Indeed, will you ...

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Dust Off Your Typewriter!

Fri, Apr 28 2017

As soon as I wrote that subject line, I shuddered with the thought: I wonder how many Agitator fundraisers have actually ever owned a typwwriter?! A real typewriter (I’ll accept electrics). I’m guessing 20% max. What do you think? Indeed, will you confess to having owned one? I’m on to typewriters having glanced at some of the stats from M+R’s latest Benchmark Study looking at...

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What Makes A Great Fundraising Event?

Thu, Apr 27 2017

Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer. In more...

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Volunteers: A Major But Oft-Overlooked Resource

Wed, Apr 26 2017

Tom and I began working together 46 years ago at Common Cause, founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause. His pedigree — Medal of Freedom winner, former...

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Are You Exciting?

Tue, Apr 25 2017

I was intrigued by a chart Jeff Brooks recently featured in his post, How emotional experiences can drive donor loyalty. The focus of the chart was emotions and their importance in shaping relationships customer have with companies. In this case, the question was the extent to which certain emotions, based upon past experiences with a company, would make the customer want to do more or less...

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“Award Winning” Nonprofit Brands

Mon, Apr 24 2017

Brands can create significant connections with consumers and donors. Each year the Harris Poll conducts a benchmark study to determine how deep those bonds go. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the...

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