Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at ...

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Remember … It’s The Donor And The Mission

Fri, Oct 20 2017

Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling?

Satisfaction at materially advancing your nonprofit’s mission?

A warm glow from helping the donor(s) achieve their goals?

Pride in your own...

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Need Inspiration?

Thu, Oct 19 2017

Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe. His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! First, he got me thinking seriously … about the relative impact of framing things positively versus negatively....

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The Perfect E-Commerce Page

Tue, Oct 17 2017

The most basic attribute of good fundraising webpages is simplicity — don’t ask for anything extraneous to ‘closing the sale’, pre-populate donor information when available, require as few clicks as possible. Make it easy, easy, easy. I figure a good online fundraiser could probably come up with a list of 10 or a dozen ‘must haves’. We posted on the subject...

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When Did You Last Speak Up?

Tue, Oct 17 2017

In a recent post, marketing maven Seth Godin observes: “The status quo is not kind. It works overtime to stay the status quo.” He goes on to talk about the difficulty of challenging the status quo and comments:  “…rules only exist to maintain the status quo.” To that Roger and I give a vigorous “AMEN!” But not everyone is destined to be a loud...

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4 Practical Resources for Year-End Preparation

Mon, Oct 16 2017

Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns. Here are some practical and technical resources to help you...

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