It’s not their fault; it could be yours. On Monday, Roger talked about the multitude of sins committed in the Charity Commission report. Among them was the flawed approach of asking people why they thought what they thought. Today, I wanted to explain ...

Give Us a Call 1-800-1234567

Why Donor Opinions Could Steer You Wrong

Thu, Jul 19 2018

It’s not their fault; it could be yours.

On Monday, Roger talked about the multitude of sins committed in the Charity Commission report. Among them was the flawed approach of asking people why they thought what they thought.

Today, I wanted to explain why it’s so difficult to get people’s opinions of their opinions.  Tomorrow, we’ll talk about how to create donor surveys that actually...

Read the full article on The Agitator »

  

Related Stories



Your Gift of 16 Minutes

Wed, Jul 18 2018

Adrian Sargeant and his crew at the Philanthropy Centre need 16 minutes of your help.

Here’s why.

They’re undertaking a major study on how best to measure an organiztion’s “philanthropic orientation.”  The end product will be a simple questionnaire that you and other organizations can put to work to determine what steps they need to take to improve performance.

BUT…to get to that...

Read the full article on The Agitator »

   

Related Stories



Finding the Pony in the Charity Commission Report

Tue, Jul 17 2018

Didja hear the one about the two kids:  one an extreme pessimist, the other an extreme optimist?

The parents took the pessimist to a room full of brand-new toys, and the optimist out to a manure pile.

When they checked in on the pessimist, he was crying.  He wouldn’t play with any of the toys, worried he would break them.  When they checked in the optimist, he was happily digging through the...

Read the full article on The Agitator »

   

Related Stories



See Ya Later, Regulator

Sun, Jul 15 2018

We know that trust in nonprofits is waning.

You can see it in the Edelman Trust Barometer that we talked about in February, along with the reasons why trust is important to fundraising.

And last week, the Charity Commission in the UK came out with similar results, showing a drop in trust for UK charities.

Unfortunately, the Commission’s report shrouds legitimate concerns about the levels of...

Read the full article on The Agitator »

   

Related Stories



Just Who Benefits From Volume?

Fri, Jul 13 2018

A discussion of incentives in direct marketing  wouldn’t be complete without talking about that Agitator bugaboo of communication volume.

We’ve pointed out how volume has been poorly tested by those who advocate sending more and more …how organizations have found lower volume works better, and that donors hate it (twice).

And… twice we emphasized that  volume isn’t just the...

Read the full article on The Agitator »

  

Related Stories



Rate The Agitator

 

Safely Unsubscribe ArchivesPreferencesContactSubscribePrivacy