I can’t sell a ring with glass in the setting and call it a diamond; I can’t call a synthetic textile cashmere, linen or silk no matter what it looks or feels like.
So why is it OK for the substitute milk producers to call their oat, almond or coconut alternatives milk? And what about the food fiddlers who use the meat word to ID their plant-based alternatives?
In “Dairy, Beef Products Fight for Shelf Space with Plant-based Alternatives,” Wall Street Journal reporters Heather Haddon and Jacob Bunge write about what cattle ranchers and dairy farmers are doing about it.
They wrote: “Now, cattle ranchers and dairy farmers are starting to push back. Trade groups representing meat and milk producers said Monday they are ramping up marketing to underscore the difference between their cattle-made products and new rivals made from soy, almonds and peas. Plant-based replacements make up just 1% of the U.S. meat market by volume, Nielsen said.” [Nielsen the polling company.]
The National Cattlemen’s Beef Association “also want legal limits on the ability of plant-based producers to call their products milk or meat. This year 45 bills have been introduced in 27 states that seek to police the labeling of plant-based products and cell-cultured meats, according to the National Conference of State Legislatures. The U.S. Food and Drug Administration held a hearing last month on how to update dozens of labeling standards governing food products, including plant-based meats.”
The FDA is currently reviewing 13,000 comments that chime in on whether meat and milk can appear on packaging. One of the advocates for plant-based substitutes for meat thinks it’s unfair to bring the government into the discussion.
I think it’s simple: if it’s not meat or cow [or goat’s] milk the manufacturer shouldn’t use the words meat or milk in labeling and marketing. Your thoughts?
Mixed Messages. Photo: likoma.com
A recent article in The Wall Street Journal reminded me of a song my father introduced me to when I was a kid: “Tout Va Très Bien Madame La Marquise,” by Ray Ventura which in English is “Everything’s very fine my lady.”
That’s the refrain too–which we’d sing at the top of our lungs along with Les Compagnons de la Chanson, a mid 20th century French vocal group.
In fact, in this song’s story, nothing is fine.
Les Compagnons de la Chanson Photo: compagnonsdelachanson.eklablog.com
The song begins when Madame M calls her employee, James, to ask what she’ll find on her return home. James tells her that a little something happened, a bit of bother, and he admits that her gray mare is dead.
The chorus returns with all’s well and she learns next that the mare died when the stables burned down. Again the chorus with assurances and “a little nothing” after she asks how that happened and we learn in subsequent verses that the stable caught fire after the chateau collapsed in flames started when the Marquis committed suicide and in doing so he knocked over the candelabra that started the fire. The song ends: “Mais, à part ça, [but apart from that] Madame la Marquise, Tout va très bien, tout va très bien.”
Back to Sarah Nassauer’s article, “Retailer Group Predicts Robust Holidays, but Sounds Warning.”
That’s putting it lightly. What else would you expect the National Retail Federation [that reps stores such as Macy’s and Wal-Mart] to predict? And what might these potential flies in the ointment be?
Nassaueur wrote “global political and economic uncertainty could erode consumer confidence and spending.” Under normal circumstances we might shrug and move on. Trouble is nothing is normal. From one to another day the administration threatens or causes a war somewhere and sprinkles trade tariffs around like spots on a Dalmatian.
The retail federation’s president Matthew Shay ID’d consumer confidence, rising wages and low unemployment on the plus side for holiday sales and on the minus: economy growing slower than in 2018 and “considerable uncertainty around issues including trade, interest rates, global risk factors and political rhetoric.” A potential spot of bother, right?
A financial advisory firm’s research report also anticipates higher holiday retail sales and at the same time admits “the buzz of an oncoming recession is getting louder.”
Nassauer reported “The Trump administration has imposed tariffs on the majority of goods imported from China, with some to take effect later in the holiday season on consumer goods including toys and apparel.” The administration expects to impose tariffs on food and “other goods” from the European Union.
Altogether now: What do people give or buy most during the holidays? Toys, apparel and food.
“‘None of these retailers want to pass on cost to consumers if they can avoid it,’ said the retail federation’s Mr. Shay. But if cost increases because of tariffs spread to more categories of goods in the coming weeks and months, he said, ‘tariffs certainly could make an impact.’ ”
Do you see the similarity to the approach to these predictions and the Tout Va Très Bien song? Nassauer bent over backwards to present a balanced article but the warnings are too many and too loud and I wouldn’t count any holiday retail dollar chickens just yet–would you?
I’ve frequently covered scams that bombard us all. Just called DHL to report an email scam. Customer service confirmed that it was and that the company never sends attachments in emails. Good to know.
I keep getting an email supposedly from USAA in collaboration with the credit reporting service Experian telling me to click for a report. The USAA logo was out of register–a tip. Friends have turned off their phones they are so tired of robo calls that are up to no good. Fake Con Edison and Nielson have a crush on my home phone.
More chilling are the scams we reach out to. I’m so paranoid that I’m hesitant to download an online calendar. Once viruses galore infected my computer when I downloaded a faux AVG program–ironic as the real AVG attacks viruses!
Yuka Hayashi wrote “Scammers Find More Opportunities on Internet Marketplaces–Craigslist, eBay and social-media platforms are more lucrative than robocalls for fraudsters, study finds.”
According to Hayashi: “The study, conducted jointly by the consumer-education arms of Better Business Bureau and the Financial Industry Regulatory Authority along with the Stanford Center on Longevity, was based on interviews of 1,408 consumers in 2018 who filed a fraud tip or report to the BBB between 2015 and 2018.” She reported: “Consumers filed 372,000 fraud complaints to the Federal Trade Commission reporting a total loss of $1.5 billion in 2018, with the number of complaints up 34% from 2017, according to tallies by the report’s authors.”
In addition, “On social media, 91% of the respondents said they initially failed to recognize fraudulent advertisements as scams and proceeded to engage, and 53% eventually lost money. On websites, 81% of respondents engaged and 50% lost money.”
Most are “online purchase” scams, Hayashi reported from Craigslist or eBay. Sellers get fake checks and then the scammer asks for a refund of an overpayment or the con either never sends goods or produces products of poor quality.
“Nearly half, or 47%, of the people who reported encountering online purchase scams lost money, compared with other prevalent types of schemes like “tech support” scams, where 32% reported losing money, and sweepstakes/lottery scams, where 15% became victims.”
Tahoe 2150 Deck Boat. Photo: pinterest.com
One woman in the article lost $16,400 for a Tahoe deck boat that never came. She should have been suspicious, she told Hayashi, because she ignored the signs. While the consignment website she found through Craigslist was sophisticated, “a wire transfer that initially failed to go through and the lack of listing on yelp” were clear warnings. The website no longer exists.
We knew it wouldn’t be long before crooks invaded these businesses. The sites become so big policing them is impossible. Ebay claims it does. Craigslist didn’t respond to Hayashi.
When you identify a swindle, do you report it to the company or to the Better Business Bureau? Have you fallen for one you reached out to or clicked on? Have you thought twice recently before buying anything on sites such as Craigslist and eBay? Do you think it will eventually impact this way of doing business to benefit traditional retail and offline sales vehicles?
By now most have heard about the wealthy parents who in all spent $25 million to ensure their offspring were accepted to US colleges. Some faked athletic expertise and others had someone fiddle with their kids’ SAT and ACT scores. William “Rick” Singer was the mastermind/broker who hid behind his Key Worldwide Foundation.
Coaches who played ball gave some of the money to their athletic departments according to Louise Radnofsky in her Wall Street Journal article, “Many Colleges That Got Money Tainted by Admissions Scandal Still Have It –Unlike political campaigns which routinely return controversial donations, colleges are holding funds.”
According to Radnofsky there are no rules that cover colleges under these circumstances. A former education policy aide to the Democratic party said while he’d wished that low-income students had been given the money, he thought that the decision of what to do was up to prosecutors and courts–not the schools. Most–not all–of Radnofsky’s examples show that schools made that decision.
“Stanford University, the University of Southern California, the University of Texas at Austin and Wake Forest University were directly identified by federal prosecutors as recipients of payments made by Mr. Singer or his clients, sometimes through his charity in connection with specific admissions,” she wrote.
Wake Forest University. Photo: wfu.edu
Radnofsky added that Stanford is in touch with the California attorney general to pass on the approximately $770,000 that Singer directed to the sailing program. The sailing coach pleaded guilty to accepting the money.
“USC said that ‘because of the ongoing U.S. Department of Justice’s investigation, we are unable to discuss details related to it.'” The university may have received as much as $1.3 million, and its water-polo program was enriched with $250,000 more.
University of Texas received money in 2015 which it used to renovate its tennis facilities.
Wake Forest redirected $50,000 to its Magnolia Scholars program for first-generation college students. Its volleyball program was the original recipient of most.
Chapman University [$400,000] is waiting on the California attorney general to approve its donation to organizations “focused on helping at-risk youth and low-income students gain access to higher education.”
DePaul University, where Singer’s son graduated, is not returning its $150,000.
Two colleges– Georgetown and the University of Miami–identified as involved from public tax records said they found no link to Singer for any donations. NYU’s athletics law firm is still reviewing the circumstances around $338,379 donations. “Representatives for Baruch College, listed as a recipient of $50,000 in 2015, didn’t respond to emails and telephone inquiries about the money.”
Should colleges donate their ill gotten gains to student-focused charities? Should they keep the money?
Photo: Deirdre Wyeth
You can’t read some logos and others give the wrong message. One awning featured a spelling error. You’d think folks would take better care of these crucial and basic marketing tools.
Deirdre Wyeth posted on Facebook the logo above that advertised a nail and spa salon in her neighborhood. Its name remains a mystery as it’s impossible to decipher the script.
I followed a friend to a restaurant bar on Manhattan’s west side to hear jazz and as I entered, I couldn’t decode its name on the awning in the time it took to slip inside. The orange card–photo right–with its disturbing italic font provides a clearer clue [but is it Sugar or Suggr?].
I felt sorry for the bistro on the upper east side that the windows indicate didn’t make it. I snapped a shot of the awning [photo left] from the bus. The logo for “Le Paris” was OK but the owner of the supposedly French restaurant didn’t know how to spell bistro. Maybe the chef didn’t know how to make French bistro fare any better than the owner knew how to spell a standard French word.
The captions were as funny on the “Bad logos” post on firstwedesigner.com as the logos are faulty. For the dentist’s logo [above right] the author wrote: “That looks like a lot more going on than your regular cleaning if you ask me.” And another logo, for The Detail Doctor, stood out from the many on the website[below]. The caption: “Based on the sketch of this car, seems like this doctor needs a better understanding of the word detail.”
Do you think that poor logos happen when a business owner hires his/her kid, friend or in-law to save money? Have you seen memorably bad ones?
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