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How to Bring Your Social Media Monetization Strategy to Email![]() There are many ways to monetize your online presence, including ads on your website, paid posts on social media, or via email. While social media may be newer to the monetization scene than websites, emails, or blogs, it has quickly become one of the most common and profitable ways to monetize your online presence. In 2023, for example, the global influencer marketing market was worth an incredible $21.1 Billion dollars. This was triple the number in 2019, so it’s clear that brands are spending more money than ever on social media influencers. And there has even been a noticeable shift towards smaller influencers (aka micro-influencers) who have a strong connection to their followers. But this doesn’t have to end with your social media following. Building and nurturing an email list along with your social channel is a great way to maintain and strengthen these relationships that brands are paying to get in front of. Having an email list of subscribers can also help you take monetization to another level by utilizing your strategy across multiple platforms. You’re not solely relying on one or two apps anymore, which is vital in this evolving landscape because, as we’ve seen, things can change very quickly, and social media channels can disappear at the drop of a hat. An email list also gives you significant control over your audience. You decide when and how to interact with your subscribers without the influence of algorithms. But how can you transition your monetization strategy from social media and apply it to email? It’s very similar! Here are three ways — plus a bonus! — on how to get started:
EMAIL ONLY BONUS: Using an Automated Ad Program in Your Emails Using an automated ad program offered by your ESP can be one of the easiest ways to monetize your online presence with email. This isn’t available to you through social media, but it is a great tool to earn extra income and an easy-to-use resource if your ESP provides it. There are a handful of ESPs on the market who offer this service, and there are ad programs available that will automatically insert ads into your emails, similar to how ads are added to a website or blog. This creates a passive revenue stream from the emails you would already send. FeedBlitz offers a one-click advertising program, available to all clients, to automatically insert ads into your emails. While you won’t have total control over the ads that appear in your emails, you will have full control over where and how many ads are shown. If you have any other questions about FeedBlitz’s ad program, check out this post. Nurture your list like you nurture your audience for optimal results.Encouraging your social media audiences to sign up for your email list can be as simple as posting it to your stories, status updates, or linking a signup form in your bios. The first step is always letting your followers know there is an option to access additional content — and that you can always be found in your emails if an app/channel/platform ever suddenly disappears. As your email list starts growing, just as you would want to nurture and engage with your social media followers, it’s equally as important to nurture your list by continuing to put out high-quality, genuine content that will have your audiences engaging regularly. With email, this means your open and click-through rates, which often increase with content tailored to your audience. These metrics aren’t magic. They’re nurtured and cultivated with each email you send and each new subscriber who joins your list. Because, like social media, the higher the engagement, the higher the return. Are you ready to start earning revenue with your emails? Learn more about our free trial and reach out to us on our Support Page to contact us via email, chat, or even over the phone. Live support is available Monday to Friday, 9 AM to 5 PM Eastern. A Quick Guide to 7 Key Email Marketing Metrics to Watch![]() Maximize your email efforts by tracking these metrics and making adjustments as needed.With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest.Here is where your email metrics come into play. Metrics show how your emails are performing and if your efforts are paying off in real time. In this post, we’re giving you a quick guide on seven key email metrics that offer valuable insight and can help guide your email marketing strategy. All seven have been grouped into three categories: deliverability, engagement, and list health metrics. Let’s get started! Deliverability MetricsDeliverability is the processes and protections that allow your emails to reach your subscribers. Monitoring deliverability metrics helps ensure your emails are getting to the inbox and you’re maintaining a healthy email list. Your email service provider (ESP) has a lot to do with the success of your emails. While they’ll handle the bulk of your deliverability needs, there are two specific metrics you can monitor that will be important in gauging the success of your email campaigns. 1. Bounce Rate (Soft and Hard)Bounce rates are the percentage of emails that couldn’t be delivered to the recipient’s inbox. There are two types of bounces: soft bounces (temporary issues) and hard bounces (permanent issues). With some ESPs, FeedBlitz included, high bounce rates can result in a temporary list suspension.
2. Complaint RateThe complaint rate of your campaigns is the number of subscribers who marked your email as spam. As you may have guessed, high complaint rates can damage your sender reputation, lead to poor deliverability, get your list suspended, or worse, get you booted by your ESP.
Engagement MetricsEngagement metrics focus on how subscribers are interacting — aka engaging — with your email content. Keeping an eye on these metrics shows how interested your subscribers are in your email campaigns. And luckily, they can be pretty simple to monitor and adjust your strategies to tweak. Let’s break down the two most popular engagement metrics: 3. Open RateOpen Rate measures how many subscribers opened your email. These rates are a fundamental engagement metric that many different aspects of your email strategy can impact, including list health, subject lines, mailing frequency, etc.
4. Click-Through Rate (CTR)CTR is the percentage of subscribers who clicked a link in your email. They point to how interesting, clear, and engaging your email content is and how effective your call-to-action (CTA) is.
List Health MetricsA healthy list is filled with active, interested, engaged subscribers, which is precisely what List Health Metrics tracks. In email marketing, more isn’t always better when it comes to your subscribers. A smaller list of active, engaged subscribers can easily yield greater results (whatever your goal may be) than a huge list of semi-interested readers. Track your list health by keeping an eye on these three details: 5. List Growth RateThe List Growth Rate shows how your email list is growing and expanding. Is it a slow increase? A rapid uptick? Has it been quiet for quite some time? These are changes worth noting as they speak directly to the heart of your email marketing strategy.
6. Unsubscribe RateThe Unsubscribe Rate measures the number of subscribers who opt out of your email list after receiving an email. While having a few unsubscribes on each campaign, you send is common, a high unsubscribe rate may indicate problems with your content or email frequency. And depending on your ESP, it may get your list suspended.
7. Inactive or Unengaged SubscribersInactive or unengaged subscribers are those who haven’t interacted with your emails for an extended period. Your emails are reaching them, so they’re being delivered, but they go unopened or, worse, deleted by this group of subscribers. This can be extremely frustrating as it directly impacts the above engagement metrics.
Guide your email marketing journey one metric and data point at a time.Email marketing is an ever-evolving process. You have the golden opportunity to monitor your efforts, easily gauge the effectiveness, and adjust as you go. Talk about the ultimate optimization strategy! And focusing on these seven key email marketing metrics — deliverability, engagement, and list health metrics — can help make it happen. All of these metrics and more can easily be tracked in FeedBlitz. Ready to give it a try? Head to this page to start your free trial. Feel free to reach out with any questions through our Support Page. Live support is available Monday to Friday, 9 AM to 5 PM Eastern, and you can always find helpful information 24-7 at the resources linked here. How to Choose an Email Newsletter Service![]() Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it was thought email would quickly become extinct. However, as we know now, this couldn’t be further from the truth! For those who may still believe email marketing is old and outdated and social media is the only way to go when it comes to connecting with people online, let’s highlight a significant stat provided by our friends at Litmus: In 2022, an average of 1.5 billion email opens occurred each month. 1.5 BILLION. And that is a message from you or your company being viewed in prime online real estate – a subscriber’s inbox. All over the internet, you can find posts and reminders about the impact email marketing can have on the connection with your audience — and your bottom line — but all the benefits stem from one thing: your email service provider. Email service providers (ESPs), also known as bulk email service providers, newsletter providers, email marketing software, campaign generators, and so on, set the foundation for all of your email marketing efforts to come to fruition. Choosing an ESP, however, can feel like an overwhelming task, as there are many to choose from – some long-established, and seemingly a new entrant every month! In this blog post, we’ll walk you through the key considerations to remember when choosing your first (or second, third, fourth, etc.) ESP to work with. The goal of this guide is to help you create a set of guidelines for you to review and evaluate quickly and ESP to determine whether or not you want to start a trial and begin testing. We’ll do our best to keep our opinions out of things, but we are a little biased here at FeedBlitz HQ, so you may see some of that slip in below. (Not too much, though, promise!) Without further delay, let’s get this ball rolling… Four things to consider when choosing an ESP.The first step in choosing an ESP? Recognizing you need to choose a new ESP. (WILL LINK TO BP) The second step? Identifying the most essential pieces of the email marketing puzzle. Start by considering these four areas of focus:
Simple enough? Right. Let’s break down each consideration below with questions to ask yourself along the way. 1. The Strategy: Your email marketing needs and goals.Ask yourself a series of questions focused on your goals, needs, and objectives with email marketing. Here are a few questions to ask yourself:
A clear picture of what your email marketing strategy will look like and what you hope to accomplish with your efforts is the foundation of your search. If you‘re interested in sharing your hobby or life updates, your email needs will be very different than if you’re running a small business or corporate enterprise. Answering this round of questions first helps you focus on the features and capabilities to support your needs and goals best. 2. The Means: Your budget.Establishing a budget before you begin looking for an ESP is essential, as there are vital details to pricing and costs to watch for when making your selection.
Having a budget in mind will significantly help in your search. By taking the time to think about the above three questions, you’ll be well-prepared when comparing different providers and know what to look for when reviewing pricing and plan pages on their sites. And here’s our plug:
No caps, no overages, no surprises. Learn more about our available pricing tiers, plans, and your free 30-day trial here. 3. The Who: The reputation of an ESP — both online and sending.Not all ESPs are created the same (trust us, we’ve been in the business for nearly 20 years now), and that’s why the reputation of an ESP can hold its weight in gold. And not just word-of-mouth reputation and referrals. While those have a lot of weight regarding user-friendliness and first-person experiences, we’re talking about the reputation of an ESP in terms of deliverability. Deliverability is the process of getting the emails you send to a subscriber’s inbox. Receiving internet service providers (ISPs) such as Gmail, Yahoo, or Apple Mail review, judge, and estimate the safety of emails being sent by a particular email address. Based on an ISP’s top-secret set of rules and guidelines, this process ultimately determines whether your email will be allowed or denied. They assign reputations to ESPs based on the quality of the emails they allow to be sent through their service. The higher the reputation, the higher the deliverability rate you’ll see ESPs talk about having. FeedBlitz’s deliverability is a consistently maintained 99.8%, by the way. Each ESP has its own set of in-house protocols and processes to safeguard and boost its deliverability and reputation. Keep a watchful eye for this information when conducting your search, and it’ll give you a good idea of how diligently the ESP will work to ensure your emails reach their intended destinations. Pro Tip: If you’re having deliverability issues with your current ESP, consider starting a free trial with a different provider. Then, upload a sample of your email list and begin sending email. This will help you compare the deliverability metrics of each provider and shed light on what’s happening with your campaigns. Because it doesn’t matter how great your emails are if they aren’t getting to your subscribers! Deliverability can feel complicated and technical, but our team put together an in-depth guide breaking everything down, even highlighting some of the things we do for clients. Check out the guide and reach out if you have questions: Pulling Back the Curtain on Email Deliverability. 4. The What: The available features and services a newsletter service provider offers.This is often the first item up for consideration when choosing an ESP. Still, if you walk through the first three listed above, you’ll be in an excellent place to evaluate the myriad of features, capabilities, and services each ESP offers! The list below is incomplete, but it highlights critical elements you may be looking for when choosing a new provider. For specific capabilities of a feature, it’s best to reach out to a provider’s support team to inquire before starting a free trial or plan.
The above feature and capability list doesn’t cover every need you may have, but it’s a good starting point for your initial round of searches. Also, when it comes to features, it’s important to be mindful when reviewing the features of different providers, as pricing plans may limit them. FeedBlitz offers all of the above features and more, starting with a free 30-day trial.
Email marketing is here to stay.Choosing the right ESP is a critical first step toward sending successful, engaging email campaigns. Having your strategy, means, providers, and features prioritized leaves you well-positioned to make a decision that aligns with your goals. While social media channels and other forms of communication may come and go, email is here for the long haul. Be sure you’re hitting send confidently by choosing an email service provider you can rely on. Are you interested in giving FeedBlitz a try for your email marketing? Head to this page to start your free trial. Feel free to reach out with any questions through our Support Page. Live support is available Monday to Friday, 9 AM to 5 PM Eastern, and you can always find helpful information 24-7 at the resources linked here. An Introduction to Forever Funnels![]() Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s not a fairytale or some sort of email wizardry. It’s called a “forever funnel” and is sure to become a valuable tool in your email marketing toolkit. What is a forever funnel?A forever funnel is an email marketing concept that refers to a long-term, multi-entry, automated sales or marketing funnel designed to continuously engage, inform, and convert subscribers over an extended period. The term forever means the funnel is intended to operate indefinitely, and depending on your email service provider (ESP), the number of entries of these funnels is only limited by your time and creativity. Top 4 benefits of a forever funnel.There are multiple benefits to having a forever funnel in place. While many are tailored to your individual goals and email strategy, the top 4 benefits of a forever funnel are often the same for all email marketers.
Depending on your goals for creating a forever funnel, additional benefits can include boosting revenue, gathering subscriber feedback, and increasing brand awareness and authority. Content ideas for your forever funnel.While it initially takes effort to create and build the structure of a forever funnel, the bulk of your email content probably already exists on your site, email archives, or vault. Forever funnels are prime for evergreen content and are excellent spaces to add content from other avenues. Here are some content ideas to start adding to your forever funnel:
The beauty of forever funnels (and really all funnels) is once you have everything in place, they run like a well-oiled machine in the background. The majority of your work takes place in the beginning with creating the structure of your funnel, gathering the content, and creating the first round of emails, but then things shift into maintenance mode. You can add new entries as you’d like, edit individual emails, and more. All the while, your subscribers are being delivered value, community, and engagement straight to their inbox. And that is what we’d call a win-win in the world of email marketing. Ready to set up your forever funnel with FeedBlitz? Head to this page to start your free trial. Questions? Feel free to reach out with any questions through our Support Page. While live support is available Monday to Friday, 9 AM to 5 PM Eastern, you can always find helpful information 24-7 at the resources linked here. 9 Signs It’s Time to Switch Email Services![]() How to tell if you’ve outgrown your current provider.When it comes to email marketing, the time-tested age-old saying rings true:Your emails are only as good as the service provider sending them.
Listen, it’s no surprise that email is a cornerstone of any strong marketing and communication strategy. That’s because your emails are a direct line of communication with your audience, AND you have total control over them. However, you may not be getting the most out of your email marketing efforts, and it all has to do with your email service provider (ESP). While things have probably been running smoothly for quite some time (or smooth-ish), you may start noticing unanticipated limitations or once-minor frustrations pile up — all things akin to growing pains after you’ve been sending emails for a while. When your email efforts and strategy expand, so do your needs as an email marketer, and your current provider may no longer be meeting the mark. But how do you know if it’s time to switch? That’s where this post comes in. To help with your decision-making, we’ve compiled a list of nine signs you’ve outgrown your current provider, and it’s time to explore other options for your email marketing. But first… What’s holding you back from switching ESPs?Before we dive into the signs, it’s time to switch. It’s important to address the elephant in the room and call out what’s most likely holding you back from starting this conversation in the first place. So, what’s the biggest hesitation when it comes to switching ESPs? The answer may surprise you… it’s TIME.
We get it – time is money. It’s one of the most important investments you make every single day. So, if your current provider is working (or working-ish), is it even worth the time to switch? But, could you actually save time by switching ESPs? Most likely, especially if you’ve grown accustomed to making do with the minor frustrations and inconveniences or manual tasks you complete regularly. Regardless, time is a big factor in deciding whether or not to change ESPs, and we would be remiss not to acknowledge that. So, with that said, take your time and read through all nine signs below. Keep track of how many apply to your current situation, because if it’s more than 3, you’re well past time for an upgrade. Nine signs it’s time to switch ESPs:1. Poor Deliverability Rates and ReputationIt doesn’t matter how pretty your emails are or how spectacular the content is if they aren’t getting to your subscribers. This is why deliverability is one of the most critical elements in the success of your email marketing efforts. Refresher: Deliverability is the processes and protocols that ensure your emails reach subscribers’ inboxes.
If you notice that your emails are consistently ending up in spam folders — or aren’t even reaching the inbox at all — it’s a clear sign that your current ESP may have deliverability issues. And because this can have a detrimental impact on all of your email-related goals, it’s time to consider other options. 2. Low Open and Click-Through RatesLow engagement may be due to your provider not helping you engage your audience effectively. Engagement rates help gauge your audience’s interest in your email campaigns, and features such as targeting, support, and campaign metrics all work to help boost these rates. Low engagement rates, such as open and click-through rates, are also a cousin to poor deliverability rates or improper authentication — all things to check with your current provider when rooting out the cause of your issue. Regardless, if you’re noticing drops in engagement, it’s worth exploring the features available from different providers. 3. Lack of Reporting and AnalyticsSuccessful email marketing relies on real-time data. For example, do you know which email you sent last month had the highest engagement? Or how about which of your subscription forms is performing the best? Real-time reporting is essential when it comes to tracking the performance of your campaigns, measuring key performance indicators (KPIs), and making informed decisions. If your current ESP doesn’t offer robust reporting and analytics, you’re likely missing out on the opportunity to optimize your email marketing strategy. Data-driven decision making, FTW. FeedBlitz offers a wide selection of real-time data available
4. Limited Features and FunctionalityAs you grow, your email marketing needs evolve, including the features and functionality needed to accomplish your goals. What helped you get started with your email marketing may not help you fully reach your potential in the long term.
5. Insufficient Customer SupportGood customer support is invaluable when you encounter an issue or need help with your email campaigns. If your current provider’s support team is unresponsive, lacks helpful resources, or is only available for select pricing tiers, it can double the frustration you experience when trouble or questions arise. A good support team is not only experts in their products but also in the field of email marketing. They can answer your questions and regularly create and update available resources to help you along the way. Stellar customer support goes above and beyond to help and empower you to take the reins and own your email marketing. If your frustrations are piling up regarding support, consider switching to a provider with a reputation for excellent customer support. 6. High, Hidden, Surprising, or Burdensome CostsEmail marketing costs can add up quickly, especially as your subscriber list grows or you increase your mailing frequency. Not to mention that the hidden fees and overages many ESPs tack on can also seriously strain your marketing budget. With FeedBlitz, you’re only charged for active, unique email
If you’ve noticed a significant cost increase without a corresponding increase in value or functionality, it’s worth reviewing your current provider’s pricing structure and exploring more cost-effective options. 7. Limited Integration OptionsYou’re probably using more than one tool, application, or platform in your marketing strategy and, therefore, having to connect or transfer data from one to the other manually. Not only is this time-consuming, but it increases the likelihood of data gaps and inefficiencies — neither of which you need. Integrations allow you to easily share and transfer data from one app to another, automating and maximizing your efforts. Your ESP should offer direct and indirect integrations (Zapier) to help you streamline your efforts, freeing up your time so you can focus on list and revenue-growing actions. 8. Scaling ChallengesScalability is vital to meet and exceed your needs as an email marketer and support your growth. Are you sending greater volumes of emails regularly? Are these greater volumes hurting your deliverability or performance? And how about your campaigns – have they become more complex regarding templates, layouts, or media included? These growth indicators can easily cause scalability challenges for your email marketing platform. Your email marketing platform should be able to handle increased volumes and complex campaigns without compromising performance. If your current provider struggles with scalability, it may be time to explore other options. 9. Frequent Downtime or Technical IssuesFrequent service outages, downtime, or technical glitches are frustrating and can completely disrupt your email marketing schedule and damage your brand’s reputation. Your provider should be a reliable, robust, and stable platform to ensure uninterrupted communication with your audience. While minor outages and unexpected downtimes happen occasionally with all online systems, clear communication and frequent status updates are vital when these situations arise. (This circles back to the stellar customer support item above!) If you find technical issues recurring and communication with support or your provider about them is lacking, it’s an excellent time to consider switching to a more reliable provider. Steps to take when you’re ready to switch.If, after reading through the list above, you know you’ve outgrown your current ESP and it’s time to switch providers, take the steps below to help make the migrations and transition as smooth as possible. Step 1 – Take stock of everything you currently have going on. Be sure to note any of the following:
This gives you a better idea of the scope of your email marketing and creates a full picture of anything that will need to be replicated in the new provider. This list also offers an opportunity for you to decide what you want to continue with or stop doing. We recommend keeping this list as accurate as possible for the remaining steps. Important note: When you switch ESPs, the images, links, and archives of previously sent campaigns will oftentimes only be available for a limited time after you cancel your account. This is known as asset retention. Different ESPs have different timeframes. They retain assets of canceled accounts. At FeedBlitz, for example, we retain all client’s assets for 90 days. It’s always a good idea to double-check this when making a switch! Step 2 – Evaluate email service providers. There are plenty of ESPs and email newsletter services on the market. Organize your search and evaluation by focusing first on these four areas:
Step 3 – Reach out to a few ESP’s support teams. Many support teams are often happy to answer any specific questions you have, talk shop about email strategy, and evaluate your use cases compared to their available features. Also, inquire about migration services they may have. Have your list from Step 1 on hand to give a comprehensive scope of your current strategy and efforts. Step 4 – Start a free trial while your current operation is underway. Trust us on this one. Use a test sample of your list and run campaigns simultaneously to get a complete comparison picture. This way, you’ll see deliverability, engagement, features, and data reports for both providers to compare easily. Free trials also allow you to interact with their support teams and resources, gaining insight into how technical questions are handled. Know when it’s time to make a change.Recognizing the signs you’ve outgrown your current ESP and that it’s time to make a change is crucial for ensuring the continued success of your email marketing campaigns. Up to this point, what’s worked for your email marketing has served you well, but it may not do you justice in taking your goals to the next level. Whether you’re dealing with deliverability challenges, rising costs, or limited features, switching providers can bring new life into your email efforts. Are you ready to switch ESPs and think FeedBlitz could fit you well? Head to this page to start your free trial. Questions? Feel free to reach out with any questions through our Support Page. While live support is available Monday to Friday, 9 AM to 5 PM Eastern, you can always find helpful information 24-7 at the resources linked here. More Recent Articles |