Quoting from Fast Company's Cayleigh Parrish's posting yesterday:
"Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years...
...Today, newsletters are flooding inboxes. The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter people will actually want to open?"
Link to the full posting
Quoting from the April 2 Adweek posting by David Berkowitz:
"The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects."
Link to the full posting.
Quoting from today's PRWEEK posting on branded content:
"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."
Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.
Link to the posting.
Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:
"The first half of 2016 was financially bleak for newspaper organizations; the second may be even worse...
...The shift of a share of print budgets to various digital marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print advertisers — retail stores and financial institutions — are facing digital disruption in their own industries and squeezing ad budgets...
...Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by."
Link to the full posting.
