Quoting from today's PRWEEK posting on branded content:
"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."
Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion. Link to the posting
Quoting yesterday's post by Leonard Kim:
"The first step in creating a content calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets. On the top line of the sheet, fill in the days of the week..." Link to the full posting
Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:
"The first half of 2016 was financially bleak for newspaper organizations; the second may be even worse...
...The shift of a share of print budgets to various digital marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print advertisers — retail stores and financial institutions — are facing digital disruption in their own industries and squeezing ad budgets...
...Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by."
Link to the full posting
Quoting from yesterday's Denverite Chalkbeat by Melanie Asmar:
"Two elementary schools in working-class north Denver neighborhoods that are feeling the sting of gentrification will share a $120,000 grant to fund a staff member at each school to address some of the challenges facing the changing communities...Garden Place Academy, an elementary school in the adjacent Globeville neighborhood, will use its $60,000 to hire a new family liaison to encourage parents to become involved at the school."
Link to the full article
Note: My family, including a pair of great-great grandparents made roots in Globeville after immigrating here from the Volga River area of Russia at the turn of the century (1900). The last family to make their home in Globeville died in 1994. I believe her immediate heirs sold the small home, built in 1896, on North Sherman Street for $20,000 or so, back then. The last sale recorded appears to be for $40,000 in November 2006. But...enter Denver's real estate/gentrification boom of late and current estimates ballooned to these estimated levels for the property: Redfin, $149,942; Re/Max, $172,000; Zillow, $187,447; and Trulia, $216,000. Hence, the public school gentrification crisis explained in this article.
Quoting from yesterday's posting:
"Doritos has formed a partnership with Rock the Vote to increase voter registration among eligible young voters and to show the U.S. that 'the boldest choice is to make a choice.'
This marks the first time the brand is tying a promotion to a presidential election."Link to the full article
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