Do you ever get these questions from your clients? - Is High Intensity Training the way to go? - Or is Long, Slow Distance Training better? - What cardio exercise brings the best results – is it cycling, rowing, running or something else? Read more on ...

Simple Tips For Program Design and more...



Simple Tips For Program Design

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?

 

  • Or is Long, Slow Distance Training better?

 

  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?

 

  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

 

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

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  • The best program is one that your clients will actually DO! So if they hate running and will have a difficult time adhering to a running program, then help them choose something else as  primary activity. Design a program that incorporates fitness activities that bring your clients some enjoyment. Ask them whether they would rather exercise in a group or solo. Do they enjoy being outdoors or indoors? Choose an activity(s) that they will have an easier time sticking to.

 

  • Be sure that their program incorporates all primary fitness components including cardio, muscle and flexibility/mobility. Based on time constraints for most people, combining activities will be important. For example, you might suggest they take a class that incorporates muscle and cardio drills so they can check off two fitness components in one workout. You might suggest that they perform 3 cardio workouts and 2 muscle conditioning workouts each week and perform some stretching/mobility work after each workout to hit all 3 important fitness components

 

  • Within each cardio and/or muscle conditioning workout, be sure your clients are training all energy systems. So for example, if they love to cycle, suggest that they go long and slow for one ride, another go short and fast and another go for a moderate length and intensity. If your clients only perform high intensity training, their endurance and stamina will suffer. If they only perform slow distance training, their speed will suffer. For muscle conditioning, ask they to go heavy and less reps for one workout and lower resistance, higher reps for another workout, which will condition both their muscular strength and endurance.

 

  • Mix it up. If you notice all the activities a client’s program is linear – like cycling, running, swimming, squats, push ups – include some activities that get them moving through different planes and angles – like participating in a sport like soccer or volleyball once per week, taking a choreographed dance class, or choosing some strength and cardio exercises that have your client move laterally or through rotation. 

 

  • Remember that every type of fitness discipline will provide specific benefits but typically there will be other areas that are being neglected that you’ll need to address during a different type of workout with your client.

Bottom line – there is no perfect way to move our bodies. The human body is a complex piece of machinery and if anyone wants their body to function optimally, they’ll need to train and condition it in a variety of different ways.

Yours in health, fitness & business,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      

Yes. They Need To Lift Heavy

I am sure you preach the importance of strength training with your clients, but sometimes clients need concrete information on WHY they need to lift weights. So, after talking with them about strength training….follow up with the information below:

“Many physiologists and researchers considering Strength Conditioning to be the true Fountain of Youth – the magic “pill” to reverse or prevent a significant portion of the aging process.

Many of the changes people experience as they age are due to a loss in muscle mass. So if we can maintain a significant amount of muscle tissue as we age, we can expect to age much more slowly.

Let’s look at some of the research and benefits of strength training:    

Strength training will increase muscle endurance and strength, improve bone density and posture, boost your metabolism, increase functional capacity, improve your blood pressure and blood lipid levels, decrease joint pain and reduce your risk of falling. In addition, muscle looks good and can improve your overall self esteem and confidence. You’ll move with better strength, balance, coordination and agility and your performance in your recreational pursuits will be enhanced significantly.

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Let’s look at some specific research studies:

One researcher, Dr. Frontera, performed a Strength Training study on 60-70 year olds. He had his subjects exercise at 80% of their capacity – a pretty high intensity program. The findings of the study shattered myths about aging. There were no injuries and no cardiac episodes during the training protocol. In just 12 weeks, the muscles that were trained became 10-12% larger and 100-175% stronger! Traditionally strength-training exercise was performed on seniors at only 40-50% of their capacity – a much lower intensity – for fear of injury or health risks. Dr. Frontera’s study showed that it’s never too late to start to lift and it’s ok to work hard at an older age because you will experience significant improvements at this intensity level. This type of increase in muscle mass and strength will significantly improve an individual’s body composition, posture, bone density, agility, coordination, power, reaction time, and their ability to perform daily movements with greater ease.

Another researcher, Dr. Fiatarone performed a study with high-risk subjects between the ages of 86-96 year olds and each having at least 2 chronic diseases, including heart disease, diabetes and osteoporosis. Most relied on walkers or canes and several had leg muscles that were so weak that they couldn’t even rise from a chair without assistance from their arms. They exercised 3x/week for 8 weeks. In just 8 weeks, these frail, elderly men and women increased their strength by an average of 175%. On a test of walking, speed and balance, their scores rose by an average of 48%. Two participants discarded their canes. Again, imagine their improved quality of life. For this group, it’s not about looking better – it’s about living life to its fullest.  If this group can experience such dramatic improvements, can you imagine the benefits you’d achieve!

Another research study at the University of Colorado compared sedentary and active post-menopausal women ages 50-72 with women ages 21-35. The older women who were not exercising showed the expected decrease in basal metabolic rate compared to the younger participants. But the older women who were physically active had the same basal metabolic rate on average as active women half their age. This means that the active post-menopausal women will be much more able to maintain a healthy body weight as they age. So you have to question whether the common 10-pound weight gain every 10 years is a result of aging or just inactivity and a loss in muscle mass.

The evidence is conclusive that strength training will bring forth numerous results and definitely deserves the title “Fountain of Youth”.”

Go ahead. Share this with your clients. They might even want to schedule more time with you once they have learned how important it is to lift heavy!

Yours in health, fitness & business,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      

Be Prepared – Bad Weather Is Coming!

For many of us fitness business owners and managers……we are not only entering one of our busiest times of year, we are also entering a time of year where bad weather is inevitable. Whether it be ice, snow or fog. Make sure you and your staff are aware of your bad weather protocol. Don’t have a bad weather protocol? Take a look at ours and modify it for your needs!

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NWPT BAD WEATHER PROTOCOL:

“NWPT staff are expected to report to work during poor weather conditions unless an emergency closing is declared or conditions are unsafeStaff who are unable to report to work because of weather conditions will take unpaid time off.

At NWPT, we would never want any employee to drive if they didn’t feel comfortable and safe or didn’t have the right vehicle. In addition, it’s okay to operate at a lower staff level than normal because usage will be lower than normal.  But we really do appreciate employees who can make it in safely to do so because we always have clients who will make it in no matter what. And we so appreciate the great team work and communication (i.e. calling clients to confirm they are coming in, calling to determine which team members will be able to make it in and which won’t and ensuring adequate coverage).

Regarding PT sessions, if a trainer cannot make it in or we close the studio due to poor weather, the client will not be charged. However, if a trainer can make it in during bad weather but a client cancels, that client is still charged a late notice cancellation. We don’t want anyone driving if they don’t feel safe (staff or clients), however, our trainers’ income and the business revenues are significantly affected during poor weather days so we’ve got to have a policy that we all agree on and that is fair to the clients.

If a trainer opts not to charge a client because the client is upset, the trainer must sign themselves out during that time and take a break or go home.  As a business, we cannot afford to lose client revenues and still pay out trainers’ fees.

When we do charge, it is mandatory that the trainer works on the clients’ program during that time.  It is also protocol for the trainer to call the client during their time slot to soften the ‘blow’ – ask them a few questions to help with upgrading their program, setting new goals etc. so then they would know for sure their trainer is working for them.”

Gather this information from your team BEFORE bad weather hits:

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

Hopefully none of us will have to use this protocol this winter, but it is good to be proactive and ready just in case!

Yours in health, fitness & business,
Sherri McMillan

 

 

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

 

      

Generate Revenue With Team Training

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests.

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Here is how it works and why Team Training is a win for you and win for your clients:

  • Trainers choose an hour time slot where they don’t have clients and when it isn’t a busy time at the studio.

  • That trainer then markets that time slot and tries to bring in at least 2 clients and a maximum of 4 clients to train during that time slot.

  • Sometimes these are specialty groups like kettlebells or high intensity and sometimes they are just normal personal training groups. (Email kari@nwpersonaltraining.com for a list of our most popular Team Training Options/Specialty Groups).

  • The trainer gets paid $10 per hour per person that is signed up for the group.  This means it is in the trainer’s best interest to get all 4 spaces filled.

  • The client only pays $25 per hour, which is a GREAT deal!  Because of this amazing deal and because that time is reserved for that client and the other team training members…we do require that they sign up for 10 weeks and if the client misses one of the sessions in the 10 week time frame the client losses that session.  We will try to fit them into another team training time slot during that week, but that is something extra we do and we can’t guarantee that we will be able to find an opening.

Here’s the benefits of team training…Everyone wins:

  • Clients can get training at a lower cost.  $25 per hour!

  • Clients can train more frequently b/c they can afford to.

  • Clients get better results b/c they are having fun, being held accountable to the trainer and fellow clients and are training more frequently.

  • Trainers make more $$ per hour.

  • Business generates more revenue…especially during typically slow times.

We have found that with the right Team Training options and times…this can be a fantastic revenue stream.

(Email kari@nwpersonaltraining.com for a list of our most popular Team Training Options/Specialty Groups).

Click HERE to see the Fall & Winter team training options we will be offering starting in a couple weeks.

Yours in health, fitness & business,
Sherri McMillan

 

Automatic 10% registration discount ends Oct. 15th!

 

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

 

      

A Clear Vision: Does Your Fit Business Have One?

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

 

Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

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How to Create or Revamp YOUR Mission Statement:

Definition of Mission Statement: a formal summary of the aims and values of a company, organization, or individual.

Be clear and concise.  State your mission in less than a paragraph.

For example, at Northwest Personal Training & Fitness Education, our mission statement is:

“To help our clients adopt a more healthy and fit lifestyle so they look and feel better”

Other examples:

  • To provide a one-stop Mind/Body/Spirit Personal Training experience for everyone.
  • To offer affordable and high quality personal training services to the general public
  • To help menopausal women achieve a healthy, balanced lifestyle.
  • To help children adopt a healthy lifestyle and learn to love physical activity
  • To assist other health professionals rehabilitate those suffering from various physical injuries

Note – it is also helpful to write your own personal mission statement and check back with both your business and personal mission statement to ensure you are staying on track!

Have a Concrete Vision Statement:

Definition of Vision: An aspirationional description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

For example, at Northwest Personal Training & Fitness Education, our Vision is:

“A personalized fitness program for everyone.”

Have a Motto that sticks!

Definition of Motto: a short sentence or phrase that expresses a rule guiding the behavior of a particular person or group.

For example, at Northwest Personal Training & Fitness Education, our Motto is:

“Looking Good and Feeling Great”

Our business is focused on the Feeling Great aspect and all our materials represent this with “Feeling Great” being larger in font and more emphasized in its placement.

Other motto examples:

  • 100% Customer Satisfaction
  • Most affordable Personal Training services

Note:  it is also helpful to write your own personal motto and check back with both your business and personal motto to ensure you are staying on track!

Besides having a strong mission, vision and motto it is also a good idea to have your company values and code of ethics in place.

What are Your Top Company Values?

Do you value high quality equipment and amenities, education, high-end training services, cleanliness, ethical business practices and procedures, customer service, cutting-edge programming, profitability, community involvement, happy and satisfied staff, client retention, or alliances with local business that share common a common vision and values.  Which values are most important to you?

Do You Have Company Codes of Ethics Established?

Definition of Code of Ethics: A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values and the standards to which the professional will be held.

We recommend that you look at the code of ethics IDEA has established for the Personal Training industry that you can use or model after. Click HERE to see IDEA’s code of ethics for personal trainers.

Yours in health, fitness & business,
Sherri McMillan

 

 

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

 

      
   
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