Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have. Read more on Keep The Clients ...

Keep The Clients You Have and more...



Keep The Clients You Have

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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Q: So how do you keep clients and get referrals?

A: You’ve got to earn it!

That means you’ve got to get clients results! Clients won’t stay with you if they aren’t achieving goals and they definitely won’t tell their friends and family about you if they aren’t getting results.

So focus on getting clients results and the rest should take care of itself!

This is where scheduled performance assessments come in!

Do you have specific times set up during the year when you/your team do performance assessments with each client? Let your Personal Trainers know that they are always welcome to do these assessments when they see fit, but having a set time will ensure that it is happening and that clients are seeing the results of all their hard work….which means happier clients and that means a happier bottom line for your business!

You can see both our Body Composition Assessment and our Performance Assessment forms here:

Keep the clients you have. Assess their results. Show them their results and they will stay with you AND refer their friends and family to you. THAT is how you reach productivity goals and keep a full schedule!

Yours in Health, Fitness & Business,
Sherri McMillan


Fall Fitness & Training Forum – Sunday November 4th

With Guest Presenter Michael Piercy
(2017 IDEA Personal Trainer of the Year)

  • 1 Day Event
  • 0.8 CECs
  • Lunch Included
  • Live. Local. FUN.
  • Cutting Edge Info
  • Tons of Sessions To Choose From

Register today to get an automatic 10% discount.

 


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

5 Ways To Increase Productivity

 

Are you and your personal trainers be productive?

Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!

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“Anyone consistently under 80% productivity….remember that you can’t just hang out and expect that your schedule will just fill up.  Just like anything else in life… you get what you put into it. Here are some things that you can do to increase productivity:

  1. Look at your schedule the first day of the week and notice if there are any open time slots. If there are send emails to clients that might be going on vacation or are needing a little kick in the bootie and let them know you have some open spots. 
  2. Let you current clients know that you have some open time slots in your schedule and ask if they know of anyone that might be interested in training with you. Let them know about our referral incentive program. (Spring into Fitness flier is posted!… give them one.)
  3. Call any leads that you need to follow up with and try to get them into your schedule.
  4. Take other trainers classes if you have time, it is a great opportunity to get some new ideas for your classes and to get know clients that you don’t see very often.
  5. External Marketing. We have a bunch of events coming up this spring and summer which will present opportunites to make connections with people that you normally would not come into contact with. Be willing to jump on these events when that come up.

It takes everyone on the team pulling their own weight to hit our department & company goals. When we are hitting those goals that means we are thriving as a company and that is good for everyone!”

Keeping up with marketing is ESSENTIAL for success as a personal trainer. Make sure you are using your “down” time effectively!

Yours in health, fitness & business,
Sherri McMillan


Fall Fitness & Training Forum
Sunday November 4th

With Guest Presenter Michael Piercy
(2017 IDEA Personal Trainer of the Year)

  • 1 Day Event
  • 0.8 CECs
  • Lunch Included
  • Live. Local. FUN.
  • Cutting Edge Info
  • Tons of Sessions To Choose From

Register today to get an automatic 10% discount.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Mix In Monthly Program Updates

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on WHY it is so important?

Don’t forget to sign up to automatically receive my latest blog post in your inbox. 
Sign up at the top of the page.

Give it a try…..

“We all know that muscle conditioning is an essential part of staying fit, but which muscle conditioning exercises should YOU specifically be doing?

There are literally hundreds of different exercises and thousands of variations you could perform to get the results you are looking for.  So how do you know which ones are right for you?  Here are a few guidelines to follow when designing your resistance training program.

Start with basic exercises

When you are starting a resistance training program, it is necessary to progress from exercises that require the least amount of skill, coordination, balance, and overall fitness to exercises that maximally challenge these skills.  This means that in the beginning, very basic exercises will do the trick.  As you improve and master the technique of these exercises, then you should advance the program by incorporating more challenging exercises. 

Benchpressa

For example, when performing a chest press, you may start on a machine that has a back support so that all you have to think about is just pushing the bar.  As you master this skill and your muscle conditioning improves, then you can try performing the exercise on your back with hand-weights instead.  Now, you have to think about balancing the hand-weights which adds a new

stabilityballbenchpressb(2)dimension to the movement.  Once you have mastered this skill with good technique, you can then progress to performing the exercise laying over an exercise ball instead of on a bench.  Now, not only do you have to think about the hand-weights, you also have to consider that you are now lying on a moveable object which will add a further challenge to the exercise.  You can follow this type of progression for any exercise.  Every 4-8 weeks try to add a new challenge to any exercise that you are performing.  But it is always important that you follow the appropriate gradual progression.  You definitely do not want to attempt more challenging exercises without having first developed the basic foundation for the skill.

Change your program regularly. 

The only perfect resistance program is one that changes. 

A program that we design today, may be perfect today, but in about 4-8 weeks, it will no longer be as effective. We know that the body needs to be challenged in order to progress.  A plateau will occur once the body adapts to any program.  If continued results are desired, the program will need to be changed every 4-8 weeks in order to constantly challenge the body and force it to respond in a positive fashion.  You can change your program in a variety of different ways.  You can change the resistance you lift, the exercises you perform, the order in which you perform the exercises, the number of sets or reps you lift, the amount of recovery time you take between exercises, the number of days you workout each week etc.

There are so many different types of exercises and variables that you can manipulate that this is where an investment in a personal trainer may save you a lot of time.  It is not necessary for you to spend a fortune on consulting with their expertise.  Even just one or two sessions every one to two months so they can design a program that you follow on your own will go a long way in maximizing your workout time and provide the changes required for you to see continued results.  IDEA, the International Health and Fitness Source, released a statistic at one of their International conferences.  It stated that only 25 percent of people working out in a gym are getting the results they want.  But out of the 25 percent of people getting results, 90 percent of them are working with a personal trainer.  So, it is quite clear that having a personal coach to look after your progress and update your program regularly is an investment in your health worth making!

Incorporate Staple Movements: 

There are some movements that I would consider most beneficial for most people.  I would want to include squats, lunges, bridging, pulls/rows, presses, and core training movements like planks, back extensions, v-sits etc.

Many physiologists believe that Strength Training is the true fountain of youth. So invest 2-3 workouts per week to challenge your muscles and you will see improvements to your muscle strength and endurance, body toning, bone density, metabolism, posture and more!”

So send out this info. Mix in some monthly clients!

Yours in health, fitness & business,
Sherri McMillan


Fall Fitness & Training Forum
Sunday November 4th

With Guest Presenter Michael Piercy
(2017 IDEA Personal Trainer of the Year)

  • 1 Day Event
  • 0.8 CECs
  • Lunch Included
  • Live. Local. FUN.
  • Cutting Edge Info
  • Tons of Sessions To Choose From

Register today to get an automatic 10% discount.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Education – Invest In Yourself

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

Don’t forget to sign up to automatically receive my latest blog post in your inbox. 
Sign up at the top of the page.

Education comes in many forms…

    • Academic knowledge…Associates, Bachelors, Masters, PhDs
    • Experience – learn by doing
    • Conferences and workshops – in person (the most fun!), online, correspondence
    • Articles & Books
    • Mistakes & Trials – sometimes your best learning opportunities
    • People – surround yourself with amazing people and glean from them!
    • Stepping out of your comfort zone – the sink or swim model..you may not know it now, but jump in and you’ll learn it quickly!
    • Doing what you preach – it’s hard to grow when your life doesn’t line up with your message.

On that note, I am getting very excited to present at the CanFitPro World Fitness Expo this weekend! CanFitPro is one of the largest and most amazing fitness conferences in the world. If you’ve never been, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Can’t make it to CanFitPro? We have our 1 day Fall Fitness & Training Forum coming up on Sunday November 4th. I will be presenting there too…..and we are so excited to have Micheal Piercy as our guest presenter. He is the 2017 IDEA Personal Trainer of the Year. Register today to get an automatic 10% discount.

Yours in health, fitness & business,
Sherri McMillan


Fall Fitness & Training Forum
Sunday November 4th

With Guest Presenter Michael Piercy
(2017 IDEA Personal Trainer of the Year)

  • 1 Day Event
  • 0.8 CECs
  • Lunch Included
  • Live. Local. FUN.
  • Cutting Edge Info
  • Tons of Sessions To Choose From

Register today to get an automatic 10% discount.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

10 Ways To Rock Your Next Indoor Cycling Session!

Last week I explained why YOU should be teaching group training  sessions. Now I want to tell you about one of my favorite group training sessions to teach….and it happens to (still) be one of the most popular. Group Indoor Cycling! No matter if you have taught indoor cycling for years, you are new to teaching it or if you want to start teaching it – you need to know how to keep things rockin’ so clients keep coming back for more!

Don’t forget to sign up to automatically receive my latest blog post in your inbox. 
Sign up at the top of the page.

Try these 10 tips to keeping your indoor cycling clients coming back for more:

  • Music is the most important aspect of an indoor cycling class. Use a variety of music with various pitches (slow, fast etc.) and then match your cycling drills to the music. Keep in mind, indoor cycling rpms should not exceed 110rpm. If the music is slow, you’ll be doing either standing or sitting climbs. Choose music that you really connect with and that you believe your clients will really enjoy.
  • Spend 5 minutes at the beginning of each session during the warm-up discussing technique (hand placement, torso alignment, pedaling technique).
  • Use a variety of intervals, work/rest ratios etc.
  • Give clients the permission to use lighter or heavier resistance but ask everyone to pretty much stay very close to your cadence or the cadence you’ve chosen for the particular drill.  Let them know that if standing doesn’t feel comfortable they can sit.
  • Remind participants that spinning too quickly is not the safest way to ride.
  • Spend 5 minutes cooling down and stretching at the completion of each ride.
  • As the trainer, spend time on and off the bike.
  • Use visualization and coaching techniques to help clients associate and disassociate from what they are doing.
  • Encourage clients to use HR monitors to quantitatively track their workouts.
  • Encourage riders to participate in our mind/body stretch program to help balance the tight muscles that often develop when cycling.

Music Tips:

  • Variety of music is appropriate
  • Music that is 100-140 BPMs (50-70rpm) is great for a Hill Climb
  • Music that is 140-180 (70-90rpm) BPM is great for sprints

Yours in health, fitness & business,
Sherri McMillan


Interested in getting certified to teach Schwinn Indoor Cycling sessions? Join us at our Vancouver, WA studio for a Schwinn Indoor Cycling Certification on Sunday Aug 12th

 

 


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!