A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it! Read more on Weight Loss Challenge Client Options…

Weight Loss Challenge Client Options and more...



Weight Loss Challenge Client Options

A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it!

What are the different ways that participants can sign up for your Weight Loss Challenge and how much do you charge your clients to sign up?

Flying Solo:

I know what I need to do. Just give me my finisher’s gift, weigh me in and I’m good to go. The competition is all I need to keep me going.
Cost: $49

Jump-Start:

In addition to the finisher’s gift, can you please provide me with a NWPT Results Manual and take my pre/post girth and body fat measurements (2-30 minute appointments).
Cost: $99

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

Rookie:

I’m new around here and this will be a great opportunity to get me started on a trial membership. Please provide me the finisher’s gift, NWPT Results Manual, pre and post measurements (2-30 minute appointments) and a membership during the challenge.
Cost: $199

Coach Me: 

Help me through this process. Includes finisher’s gift, NWPT Results Manual, Pre/Post Measurements (2-30 minute appointments), and 12-30 minute private training sessions.
Cost: Members: $559
Non-members: $649 (includes membership to club and classes during challenge)

Tandem:

Guide me closely on this journey from start to finish and guarantee I experience incredible results. Includes finisher’s gift, NWPT Results Manual, Pre/Post Measurements (2-30 minute appointments, and 12-60 minute private training sessions.
Cost: Members: $989
Non–members: $1089 (includes Group Training membership during challenge)

Resource for each participant:

Each participant receives our ‘Fitness Results Manual as a resource to guide them throughout the program. It has all the information they need to ensure success and document their progress including logs. We sell the license to utilize this manual for all your programs. It will be the most valuable resource you use in your business and will save you tons of time and money rather than trying to create your own.  You can email kari@nwpersonaltraining.com and she can provide you with more details, set up a time for a personalized demo or you can go HERE for more info and to order.

I hope this helps you as you launch your next Weight Loss challenge.

Yours in health, fitness and business,

Sherri McMillan


$125 OFF FITNESS RESULTS MANUAL!

product results manual Most Successful Program Of The YearThe Fitness Results Manual is the perfect tool for your weight loss challenges this Spring!  It is the same resource tool we use for our spring weight loss challenge to generate around $20,000 in extra revenue each year.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $125 automatic discount if you purchase the Fitness Results Manual before May 16th!

Email kari@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.


 

Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan

 



*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Flash Sale Success

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

The flash sale details:

  • $75 for a 10 class punch card for our group training classes. This same punch card is normally $150.
  • 1 per person
  • For current and new clients
  • 1 day only

The results:

  • We sold 22 punch cards for a total of $1650 in easy sales
  • Our 1 Day Spring Break Flash Sale was a big success! These are great to promote to prospects who haven’t quite made the commitment yet. It may just be the incentive they needed to get started.
  • You could consider a different type of Flash Sale every Friday or once per month – Friday Flash Sale – and use it to promote a particular service or product that you want to highlight or if you need to sell something at cost to get it out of inventory.
  • Flash sales are a great way to earn quick revenue and help peak client interest in your programs, but make sure to plan ahead. Always have ways to bring in extra revenue for your business! So pick a product or program and a time of year when you need an extra revenue bump and a way to stir up new clients. Try a flash sale!

 

Yours in health, fitness & business,
Sherri McMillan


One of the reasons our Spring Makeover Challenge (Yearly Weight Loss Challenge) is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material.

This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more! You can learn more from this quick video I shot where I review the Fitness Results Manual:

Click here to view the embedded video.

We sell this resource to fitness professionals like you to use in your own business. Change our name to your name and our logo to your logo and run with it! Now through May 15th you will get an automatic 25% ($124 savings) off the Fitness Results Manual! Now you have the information you need to run a super successful makeover challenge and the resource tool you need can be yours too! Don’t hesitate. 


 

Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan

 



*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

4 Secrets To Successful Weight Loss Challenges

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you!

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

 

Top Secrets to Successful Weight Loss Challenges

 

  • Use a weight loss program that works. It sounds simple right? The reality is that many fit pros attempt to give their clients too many restrictions and rules. If your clients followed these rules they would be successful, but a program that is too complicated is too much work. Try a program that revolves around “cutting out the junk.” Simple is better in this case.

 

 

  • Be firm with your clients. They have signed up for this program because they want to lose weight and they want someone to hold them accountable. Follow up with clients when they are not on track.

 

 

  • Invite people to sign up for your weight loss challenge. That’s right….invite everyone you know! Give them the chance to say YES! Personal invitations from you go a long way. You would be surprised at how many people are on the fence and all they need is that extra encouragement from you.

 

 

  • Teams = success. One of the reasons our weight loss challenge works is because of the team aspect. Each of our trainers is required to recruit and manage their own teams. It becomes a big competition at our studio and the winner gets bragging rights all year. Clients will start drinking more water, eating more vegetables, getting in more activity…because they don’t want to let their team down.

 

Start planning your weight loss challenge today! Keep these 4 secrets to success in mind and your clients will see serious results and you will see extra revenue flow into your fit pro business.

Good luck and comment on this blog with your successes!

Recent tips I have given you for running a weight loss challenge:

 

 

 

 

 

 

 

 

 

 

Yours in health, fitness & business,
Sherri McMillan


One of the reasons our Spring Makeover Challenge (Yearly Weight Loss Challenge) is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material.

This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more! You can learn more from this quick video I shot where I review the Fitness Results Manual:

Click here to view the embedded video.

We sell this resource to fitness professionals like you to use in your own business. Change our name to your name and our logo to your logo and run with it! Now through May 15th you will get an automatic 25% ($124 savings) off the Fitness Results Manual! Now you have the information you need to run a super successful makeover challenge and the resource tool you need can be yours too! Don’t hesitate. 


 

Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan

 



*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Press Releases Work!

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

Click on this document to download the full press release I sent out that got TONS of attention.

 

Here are just 2 of the HUGE media shout outs we received from this press release:

 

1. Featured on a local morning news show:

Click here to view the embedded video.

 

2. Article in our local business journal:

We had such a great time celebrating our 18th anniversary AND we used our celebration to stir up attention. We shared the news video and article on all of our social media and eNewsletters. What a great reminder to current clients that they are with the BEST personal trainers in the area and to stay top of mind with potential new clients.

What events, adventures, special classes or celebrations do you have coming up? Write a press release, talk about it in all of your social media and remind clients. It all helps and can go a long way in promoting your business and your bottom line!

Yours in health, fitness & business,
Sherri McMillan

 


 

Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan

 



*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!

 


 

 

 

      

Get More Clients – Get Them Ready For Summer

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

Need an email to send to clients as a follow up to your phone call? Try this….

The smell of spring is in the air and many of us are now realizing summer is on its way. Long days, outings to the beach, tank tops and sundresses, swim wear, cycling, camping, walks by the water, parties by the pool….Can’t you wait!?

Try these tips and if you want a bit more motivation or an individual workout plan….call me!

Cardiovascular Conditioning

Find an aerobic activity like walking, jogging, cycling or swimming that you know you can stick to a minimum of 3x/week.  Don’t choose jogging if you hate to jog. You’ll never stick to it long enough to get any results.

  • Beginner: Perform your activity 3x this week for 20 minutes each session
  • Intermediate: Perform your activity 4x this week for 20-30 minutes each session
  • Advanced: Perform your activity 5x this week for 20-60 minutes each session

pushuptoes2Muscle Conditioning

Choose one lower body, one upper body and one core exercise and complete 8-15 reps of each exercise two to three times this week on alternating days. Read my previous blog for muscle conditioning exercise ideas HERE (add your own website or exercise suggestions).

vsitFor example, you could do a set(s) of squats, push-ups and v-sits.

  • Beginner: Perform 1 set of each exercise.
  • Intermediate: Perform 2 sets of each exercise
  • Advanced: Perform 3 sets of each exercise

stretch wall hamstringsFlexibility

Hamstring on the wall – Lay on your back with your hips close to the wall and your legs positioned straight up against the wall. To make the stretch less intense, move your hips a few inches away from the wall. To make the stretch more intense, keep your hips positioned right up against the wall and wrap a towel around your feet and lightly pull your legs a few inches away from the wall.

Nutrition

Drink 10- 8 glasses of water each day. Purchase a Hydro-flask or Yeti water bottle and have it with you every where you go. You may find yourself running to the washroom more but this sensation will subside in a few weeks.

Other Helpful Strategies

Use an App to start tracking your activity and nutrition. Try MyFitnessPal, My Diet Coach, Lose it or any other number of Apps available to help you focus on your health and fitness goals. Record daily how much you exercise and what and how much you eat. Many studies have shown just the act of recording this information instantly results in better habits and is a great way to guarantee results!

Reach out to current and past clients and encourage them to come in TODAY. Help them get in shape for the summer!

Yours in health, fitness & business
Sherri McMillan


 

 

Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan

 



*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!