Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your ...

Bring In New Clients Over The Summer! and more...



Bring In New Clients Over The Summer!

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc).  Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too!  Current Client receives a FREE Private Training session to thank them for the referral!!


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So How Do You Get Referrals?

  • We service our current clients so well they are bragging about us to everyone they know.  Look for openings in conversations..ie when someone is mentioning their spouse, best friend, co-worker who is in pain or wants to get in shape, use that as an opportunity to help and get them set up for a complimentary session right away.

 

  • Work our leads and networking lists.  There is no shortage of people in our community who need your help.  You just need to prove your value and how you can help them!

 

  • Give out Gift Cards and Trial passes every chance you get! Give people a reason and incentive to try us out.

 

 

2. Try a Summer to Remember – Quick Fix Program

  • A Summer To Remember - Quick Fix 2015Three different package options for new clients – at a reduced rate!

 

  • All programs offer 6 weeks of focused training & 1 hour sessions!

 

  • Only available for a limited time

Be creative, think of ways to get new clients into your facility even during this traditionally “slow” time of year for fitness facilities and fitness professionals!

Yours in health, fitness & business,
Sherri McMillan

 


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.


 

      

Have a Plan for 4th of July – Reschedule Them Now!

We are quickly approaching the 4th of July, which falls on a Thursday this year.

So…what will you do?  Will you be closed all day? Will you offer a specialty class?

No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!

 


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Here is how we will make sure that everyone stays happy this 4th of July (trainers, clients and the business’ bottom line!):

  • Find out which trainers would like the day off and which would like to work and what hours they would like work.
  • Once you have determined the trainers that will be working and which hours they will be working your Customers Service team needs to call the clients that are normally scheduled during those times to ensure that they still plan on attending their sessions.
  • If they aren’t able to attend their sessions try to reschedule them for that same week so that no one skips a beat.
  • Then you will know the time slots that are still open and you can try to reschedule clients that have regularly scheduled appointments on Thursdays, but that their trainer won’t be available for.
  • Think about offering one group training class rather than your normal full group training schedule.
  • Finally, make sure to post a sign throughout your facility reminding clients of your modified schedule and ask them to talk with a Customer Service Representative if they have questions or need to reschedule an appointment.

Remember, the rule is

……reschedule them not cancel them.

If you just cancel, not only will clients not get their workout consistency, but you also lose revenue that you can never recapture! So, if they normally workout on Thursdays, be sure you get them rescheduled to Wednesday or Friday or another time that week….if they can’t get in on the 4th!

Yours in health, fitness & business,
Sherri McMillan


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.


 

      

Peer Reviews: Why & How

As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the beginning of each year so they know which of these accountability tasks will happen each month. However, they don’t know when during that month it will happen. You have to keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.


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In June we will be conducting Peer Reviews as our accountability task.  Go ahead…give it a try at your facility!

Peer Review Process

  • Watch and evaluate a group session or private training session utilizing the provided evaluation forms (don’t have forms for this? We can help with our Business of Personal Training System. It has all the forms you need for your fit pro business)
  • Choose a time slot to evaluate based on your schedule availability, your desire to learn/evaluate a certain program/session and/or the individual’s desire to have a certain program/session be evaluated
  • Meet with the individual you are evaluating for 30 minutes after session and review your thoughts/successes/suggestions
  • You don’t have to tell the staff member when you will be evaluating them – they should always be ready to be evaluated ?
  • Record on payroll under meeting or inform your direct manager – we pay our “meeting wage” for this evaluation.
  • Make a copy of the evaluation form, give one to the person you are evaluating and submit the other to your direct manager (if you have one)
  • Set a completion goal date for all of these evaluations.

Yours in health, fitness & business,
Sherri McMillan


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.


 

      

Team Meeting: Shark Tank Style

We recently had our mandatory monthly team meeting and I wanted to try something new.

Here is what I needed:

  • New ideas on how to cut costs
  • New ideas on how to increase revenue
  • Our staff to feel included and connected to the decisions we make

 


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Here is what I did:

  • A mini Shark Tank!
  • I asked each staff member (Personal Trainers, Customer Service Representatives….everyone) to prepare one revenue-producing idea and one cost-saving idea that they think we should incorporate at NWPT.
  • I told them that they would each present their own idea.
  • They would have 2 minutes to sell us on how their ideas will increase revenues or reduce expenses.
  • At the end, we voted for our favorite idea and the winner for the best cost saving and the best revenue generating ideas, got a $100 gift card to their favorite local restaurant/shop.

I thought this would be a fun, different and productive way to implement ideas that will help us all out! Go ahead and give this a try with your team, but remember that when voting your team should consider what will bring your fitness business the best return …..but also which ideas are actually feasible to easy to execute!

Yours in health, fitness & business,

Sherri McMillan


Get everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads Online

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Simple Self Promotion: It Works!

If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of fill your schedule?

You have to become exceptional at self-promotion!

Now that doesn’t mean getting super good at posting photos and videos of yourself and highlighting how great you are and all your accomplishments. That can be part of it. But more importantly it’s connecting with people, their goals and their interests and when you are offering something that will help them achieve those goals and aligns with their interests, you personally invite them.

You need to…..

  • email them
  • you call them
  • you message them on social media

you PERSONALLY invite them and let them know you want them on your team

You tell them….

  • you want to help them
  • you want to work with them

All of these things are simple, yet crucial self-promotion. It’s got to be about YOUR clients! Yours in health, fitness & business, Sherri McMillan


Get everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads Online

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!