2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and ...
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Highlight Current Clients – Inspire New Clients and more...



Highlight Current Clients – Inspire New Clients

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!


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Here is what we have done:

Asked our staff to send their current and motivated clients 3 questions:

How many years have you been #NWPTSTRONG?

How do you #NWPTSTRONG?

How have you become #NPWTSTRONG?

Take the client responses and put together client profiles for each response.

Canva is an app that we use to use for creating great looking digital and print fliers etc.

Post the client profiles on social media.

Include a statement about your client’s accomplishments and your appreciation of their business. Then, add a call to action for others to work with you!

Here is an example:

Your workouts will help you beyond what you can imagine! Read Kristy’s story and find some inspiration to change your habits to start feeling more energized, healthier, and the best version of YOU!

Kristy, we are blown away at your determination. You are getting stronger and stronger with every workout! You might not know this but YOU bring so much joy to the people you are around, we love your positive, supportive spirit! #NWPTSTRONG

https://nwpersonaltraining.com/

Repeat!


This is a simple, yet effective way to highlight your clients and motivate others to work with you. Our goal is to post as many client profiles on social media as we can during September and October.

Even though this is a strange year….this is still a critical time for fitness businesses to bring in new clients. Remember, once Halloween hits, your clients will be busy with the holiday season. Be top of mind RIGHT NOW so that your clients are in a routine they can stick with BEFORE the holiday season gets here!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Revamp Workplace Wellness

The CDC reports that 90% of the nation’s $3.5 trillion in annual health care expenditures are for people with chronic and mental health conditions. People who don’t exercise, eat poorly and practice unhealthy lifestyle behaviors and suffer the associated health consequences cost the USA a lot of money.

The CDC quantifies exactly how much greater the annual health care costs are for people with certain risk factors and the results are startling and should convince employers and insurance companies to immediately initiate and reward Corporate Workplace Wellness programs.


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Now is a prime time to revamp your corporate wellness program. Many employees are no longer going to the gym and have even less motivation to workout. Why not give them the opportunity improve their health at or through work? Here is a past blog post describing some of the corporate wellness programs we have offered. Create a new corporate wellness program or dust off your one! Use the stats and info below to encourage local businesses to help their employees stay healthy with a corporate wellness program run by your fitness facility. Win/Win!


Here are the stats reported from the CDC:

Heart disease and stroke are the leading causes of death in the USA. One-third of all deaths, over 859,000 per year, are associated with heart disease or stroke, costing our health care system $199 billion per year and causing $131 billion in lost workplace productivity.

Diabetes and Pre-diabetes affect over 120 million Americans and are responsible for $327 billion in yearly medical costs and lost productivity.

Obesity rates in the USA continue to increase affecting 1 in 5 children and 1 in 3 adults. Obesity puts people at risk for diabetes, heart disease and some cancers and costs $147 billion per year.

Arthritis, a leading cause of work disability and chronic pain, affects 54.4 million, 1 in 4 adults in the US, costing $140 billion in medical costs and $164 billion in lost earnings.

Alzheimer’s Disease affects about 5.7 million Americans and is the 5th leading cause of death for those over the age of 65. The medical costs associated with treating Alzheimer are estimated between $159 billion and $215 billion.

Risk Factors:

Smoking – The leading cause of preventable death and disease in the USA is smoking. More than 16 million Americans have at least one disease caused by smoking costing $170 billion in direct medical costs.

Lack of Physical Activity and Poor Diet – Not getting enough exercise can lead to heart disease, type 2 diabetes, obesity and some cancers and costs $117 billion annually in medical costs.

Excessive alcohol use – Drinking too much alcohol is responsible for 88,000 death in the USA each year and costs $249 billion

Action Steps:

Quitting Smoking (or never starting) lowers the risk for heart disease, cancer, type 2 diabetes, and lung disease, as well as premature death.

Eating healthy can help to prevent and manage heart disease, type 2 diabetes and other chronic diseases. A predominantly plant-based diet balanced with whole grains and lean protein can promote overall health.

Exercise can help prevent and manage many chronic diseases including heart disease, diabetes and some cancers. Recent literature is showing promising benefits with exercise to dementia and Alzheimer’s. Exercise has also shown to help manage arthritic pain. Strive for 30 minutes of daily physical activity.

Limit alcohol – Excessive drinking can lead to high blood pressure, various cancers, heart disease, stroke, and liver disease. Dietary Guidelines for Americans recommends no more than 1 alcohol drink per day for women and 2 alcohol drinks per day for men.

Sleep – Inadequate sleep has been associated with diabetes, heart disease, obesity, and depression. Strive for 7-8 hours of sleep per day.


Help local companies encourage their employees to be active with these initiatives:

Host a Fitness Challenge that gives points to employees who take the stairs, eat nutritiously, exercise, and practice stress-reduction behaviors. They will often award prizes at the end of these types of challenges.

Offer your fitness facility for fitness classes for their staff.

Contract trainers to come in a few times a week and provide energy breaks for staff.

Try offering virtual classes and personal training for their employees.

Offer a corporate fitness membership at your facility.


Remind local business owners how they can help their staff become more fit – physically and mentally – and as an added bonus, watch it improve their productivity and their bottom line….and yours!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Start a Challenge. Inspire Your Community.

Last week we saw August 20, 2020 and seeing all those 20s, I was inspired to start a 20/20/20 challenge.

The goal is to inspire people to do 20 workouts for 20 minutes for 20 days. So yes, 20 minutes of any type of movement every day for at least 20 days starting TODAY or ASAP!

Here’s the video I posted explaining the challenge to our clients:

Many of your clients may be able to easily achieve this so try inspiring them to connect with at least one person they love who could benefit from 20 minutes of activity everyday. Help your clients make 2020 the ‘kick in the butt’ year that they may need to start making their health a priority.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


I wrote an article in our local news source last week where I dig deep into the question of why our clients (or potential clients) know they should be exercising, but don’t.

Set up a challenge and share it with your community! Let’s make 2020 the year where more people make the commitment to their health and fitness.

Be the catalyst for change in your community!

Yours in health, fitness and business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Fight 4 Fitness

Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?!

My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal is to have a united voice when speaking to our Governor and his task force to assure our needs can be represented effectively.

If you are not in the state of Washington, I would encourage you to create a similar type of alliance in your state or province if one does not currently exist.

If you are located in Washington state, please join our alliance (it’s free) and like our Facebook page for regular updates and communication.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Join the Washington Fitness Alliance

Join our Washington Fitness Alliance Facebook page for regular updates and communication..

What we do is too important to lose any of us in the fitness industry!
#Fight4Fitness

Yours in health, fitness and business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Navigating The Face Mask Question At Your Fitness Facility

Restrictions, messaging and compliance surrounding face masks has been less than consistent across the country. Some fitness facilities don’t require a mask at all, some only when you are checking in and out or when you are in common areas and can’t maintain 6 feet distance, and others require them at all times, even during exercise.

As a fitness business owner I have been doing my best to keep up with the regulations and recommendations in our state and what other fitness organizations are doing across the country. This topic is ever changing and evolving, as most things are currently in our world! Because of this, we have had to remain willing to adapt and change our policies.

I recently wrote a blog post about whether or not clients should wear face masks while exercising. I cover the possible effects of wearing a face mask while exercising and some of the face mask options that may be best for exercise.

Currently, in the state of Washington, we are allowed to remove our masks during exercise as long as we can maintain 6 feet distance from others.

Recommendations and regulations continue to evolve and I am in regular communication with our Governor’s office to assure we have all the up-to-date current information and can better navigate how we answer the “mask” question with our clients.

As it is with all fitness business owners and managers….the health and safety of our clients and staff is my top priority. Since there has been more and more emphasis put on wearing masks, but many have a hard time tolerating wearing cloth face masks during exercise, I decided to go to the source and ask our governor’s office their recommendation for Face Shields (plastic shields) and whether they would be appropriate usage for our clients and team members and here was the response we received.


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Here is a summary of what our Governor’s office is advising when it comes to indoor fitness activities, cloth face coverings and face shields:

If the instructor is a personal trainer engaging in one-on-one training with a client in which social distancing cannot be maintained: this is not allowed under current guidance. They should maintain distance and wear a face covering.

If the instructor is leading a small class (5 or fewer people) and six feet social distancing is being maintained, and the instructor is NOT engaged in aerobic activity: they need to wear, at a minimum, a cloth face covering. A face shield is not a substitute for a cloth face covering.

The instructor is leading a small class (5 or fewer people) and IS engaged in aerobic activity: it is not appropriate for the instructor to wear a face covering, but it is recommended that more than six feet of distance be maintained at all times. I

If the instructor is not wearing a face covering, we assume it is because they are engaged in aerobic activity. If that is the case, the face shield is better than nothing, but they should also employ other measures, such as increasing social distance, face away from the class, open windows to increase ventilation, etc. What is appropriate really depends on the activity and the facility.


I encourage you to reach out to your local governor or mayor to find out what your specific area is recommending when it comes to indoor fitness activities and face masks. Then share that information with your clients and staff. Be clear about the practices you will follow at your fitness facility. Be ready for change, be diligent and hopefully we can all stay healthy and fit together.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!