It’s January and it’s our crunch time, our 'make or break' time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It's just human nature ...

Fitness Business: Set 2020 Up For Success and more...



Fitness Business: Set 2020 Up For Success

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.


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Sign up at the top of the page!”

– Sherri


Here are some tips to ensure that your fitness business is setting the stage for an incredible 2020:

Think of this as a Fitness Pep Rally!

Call Them Now!

Any of your comps who haven’t purchased

Any clients who haven’t been in for a while

Any referrals from current clients

Any people you’ve met through community outreach

Your watch list clients who have left you

Your Leads list

CALL THEM NOW. REACH OUT. CONNECT. DON’T MISS THE OPPORTUNITY TO INSPIRE THEM TO TAKE ACTION! If you don’t connect with them, I assure you one of your competitors will!

Be At Your Best

As a fitness professional, we expect that year-round, right?! But it’s even more important in January. You can’t afford to be away or sick – your clients and classes need you! So remind your staff (and yourself) to get lots of good sleep, eat well (lots of veggies) drink lots of water and take your Vit C, echinacea, turmeric, apple cider vinegar etc. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time!

Be Present

If you can help it, try not to be away over the next few months. In the fitness industry, it’s important to be present and at your best in January-March and September-November. The best time to schedule holidays in the fitness industry is July & August and December (keep that in mind as you plan your vacations this year.)

Be Mentally & Physically Prepared to Work Hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much you will take care of them.

These next few months are critical in the fitness industry so dig deep and see the rewards!

Next Week: More tips for staying on top of your game during this critical time of year.

Yours in health, fitness & business,
Sherri McMillan


Want to know EXACTLY how we conduct our comp sessions?

Get my Make or Break Your First Session With a Potential New Client eVideo 

I will train you and your staff to use the same system we use to close nearly %100 of new clients after their first session. Watch as many times as you like. Use over and over.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

 

 

      

Remind Clients to Use Holiday Discounts

Did you send out a holiday card/eCard to your clients in 2019 or at the beginning of this year? If so, I hope you included a discount for your clients as a “gift” to them and a gift certificate they can give to a friend to receive some type of free and initial service with you.

What better way to keep your current clients coming back for more training and for getting quality word of mouth referrals?


“Automatically receive my latest blog posts.
Sign up at the top of the page!”

– Sherri


If you didn’t send your clients a holiday card with a discount etc., maybe you ran some other type of discount for the holidays? It is critical that you and your entire team are following up on these promotions. I don’t have to tell you that January is a key month for most fitness businesses and can bring in more revenue than most other months.

Now is the time to work hard and hustle. People are thinking about taking better care of themselves and making their health a priority. You want to be the one to help them!

Ask your team to send personalized messages to their clients reminding them of discounts and promotions that may be expiring soon. Post reminders in your studio and on social media.

Take full advantage of the hard work you put into marketing at the end of last year and the beginning of this year!

Want to send out a client thank you and a referral coupon as a new year’s gift?

 

Here is what we sent out to our clients right before Christmas:

 

 

 

 

 

 

 

 

Yours in health, fitness & business,
Sherri McMillan


Want to know EXACTLY how we conduct our comp sessions?

Get my Make or Break Your First Session With a Potential New Client eVideo 

I will train you and your staff to use the same system we use to close nearly %100 of new clients after their first session. Watch as many times as you like. Use over and over.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

 

      

Personal Trainers: Don’t Make This Mistake

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period.

Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’.

 

 


“Automatically receive my latest blog posts.
Sign up at the top of the page!”

– Sherri


You absolutely have to leave at least 10-15 minutes at the end of the session to be able to do the following:

Discuss how you are going to work together with your new client

Make some suggestions regarding a package or program that would work for them

Be able to effectively work through some struggles, obstacles and/or answer questions and ultimately

Get your client signed up with you

So watch the clock and be sure to protect that critical time so you can finish the first session effectively with an outcome that will be positive for you and the client.

Bottom line, you can’t help them if you don’t have time to convince them that you can help them!

Here is a 4 min video where I give tips on conducting a first session with a prospective client:

Click here to view the embedded video.

Yours in health, fitness & business,
Sherri McMillan


Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:

 


Want to know EXACTLY how we conduct our comp sessions?

Get my Make or Break Your First Session With a Potential New Client eVideo 

I will train you and your staff to use the same system we use to close nearly %100 of new clients after their first session. Watch as many times as you like. Use over and over.


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Team Meetings: Schedule Them Now!

Team meetings are an important part of keeping your team informed about your business, they help you team get to know each other and they are a time to share ideas. If your fitness business is anything like ours….your staff is always coming and going and never on the same schedule. That means that many of our staff will not see each other throughout the month and we are certainly never all together at one time. That is why monthly team meetings are critical for our success.

I know that many fitness businesses struggle to get their staff to attend meetings.


“Automatically receive my latest blog posts.
Sign up at the top of the page!”

– Sherri


We have found that there are specific actions you can take to ensure attendance at your meetings.

Schedule Your 2020 Monthly Team Meetings Right Now!

I just sent the schedule for our 2020 monthly team meetings out to our entire team. Our team knows that I expect them to put our team meetings in their calendars and to schedule their vacations etc. around these team meetings.

Make Team Meetings Mandatory

When a new staff member joins our team they are aware that team meetings are mandatory. If you decided to make your team meetings mandatory…you must pay your staff for being there. We pay our staff a set meeting wage. They are also aware of this meeting wage when they come on board with our team. No surprises!

Have A Set Agenda & Be Organized

Having a set agenda and being organized will allow you to get the most out of your meeting and will make the meeting feel worth while to your staff.

Allow For Some Social Time Before You Get Started

Remember, one of the goals of your meeting is to foster friendships and positive work relationships between your staff. Allow them some time to catch up before you get started. This will also help prevent social chatting during your meeting.

Feed Them!

Provide snacks/catering for your meetings. This shows your team how much you appreciate them and who doesn’t love free food?

A Couple Tips:

Try reading client “brag” emails etc. to the entire staff during your meetings.

Focus a part of each meeting on customer service and how important it is in our industry.

Spend some time at each meeting working on sales tactics (role playing etc.)

Keep your staff in the loop! Spend some time discussing how your business is doing. Let your staff be in the know about the business they are working for.

Try splitting up by department for a portion of the meeting so that each department has time to go over any necessary items.

Meetings are a time and financial investment that we feel are worth it to the success of our business and to our fabulous team environment that we believe is second to none. It costs us about $16/person totaling $640 in payroll costs per meeting (we have 40 team members between our two locations) and about $150 in food, not to mention our own personal time. But believe us, if we weren’t convinced it worked, we wouldn’t do it.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Recognition Goes a Long Way

When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry.

To be recognized for your contributions provides such a strong sense of accomplishment.

Unfortunately, only one person wins these types of awards every year amongst the hundreds of thousands of trainers out there.

So in our business, at our annual Holiday party, we recognize our team with our own in-house award system that the whole team votes on. In addition, I consider client feedback too. So the votes are now in for our business…


“Automatically receive my latest blog posts.
Sign up at the top of the page!”

– Sherri


And the winner is….

We order a nice looking trophy and we have a plaque that we post at the studio.

There is most definitely a sense of pride with winning our NWPT awards and the trophies get displayed proudly.

At our business, we award the following:

*Personal Trainer of the Year
*Most Improved Personal Trainer of the Year
*Group Trainer of the Year
*Customer Service Rep of the Year

I hope this gives you some ideas. If you’re a solo trainer, maybe give yourself an award! Hey, you deserve it! ?

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!