We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work ...
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Fitness Businesses Need to Act Quickly and more...



Fitness Businesses Need to Act Quickly

We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.


I gave these words of encouragement and some action steps to our team:

 

The only thing we can control is what we control.

Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


We’ve gone through this before and survived and we’ll do it again!

It will only make us stronger. Our clients will need us now more than ever to keep their health and fitness a priority during the next month. There will be a lot of depression with this isolation through the holidays so let’s try to maintain a positive sanctuary for our clients and provide some level of fun and community!

We all need to do our part to keep clients informed and engaged:

I posted an announcement on Facebook right away. This will give information and clarity to our clients. Continue to post information on our social media platforms.

Trainer out reach:

Reach out to all your clients starting with your clients scheduled for live sessions in the next couple days and try to convince them to transition to virtual and/or outdoor training.

Managers:

Set up a daily schedule that you can commit to being at the studio. We need to go live with a virtual/outdoor schedule and let clients know when they can come in to purchase sessions/equipment etc.


This pandemic is effecting all of our fitness businesses in different ways, but one truth remains: we have to act quickly and decisively. Continue to fight for the fitness industry, your clients and your business. We will get through this together!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Take Action. Save Your Fitness Business!

The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!

 


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Here are some actions we took immediately at Northwest Personal Training:

Immediately went live with a full on Virtual Private and Group platform

Applied for every grant possible

Completely renovated the facility during down times and shut down

As a marketing initiative: launched an extensive group virtual schedule that we offered complimentary to nurses, doctors, teachers, grocers, waste management etc.

When we reopened in June we created and launched hybrid private training, group indoor training, outdoor training and continued virtual training options

Ramped our marketing efforts focusing on our private, by-appt, clean and safer options opposed to large in person group training.

Started FREE Sunday Virtual classes

Free workshops as we move into Fall/Winter

Community Fitness articles/blogs to help people get through Covid

Interviews with various organizations

Won Best in Business for our local newspaper and business journal.

Recognized by local business association as inaugural Covid-hustler.

Nominated for Chamber of Commerce Business of the Year


These actions along with weekly team meetings and the hard work of our employees….have kept our business afloat in these challenging times. What actions are you taking to keep your fitness business alive right now? Try to stay positive. Any action to keep your clients moving and your business open is better than no action at all.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

 

 

      

What is Your Differentiator?

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Focusing on our differentiator in our local community and finding multiple different ways to deliver that product (virtual/outdoors/in person with distancing) has allowed us to keep our doors open and avoid major layoffs.

What is your differentiator? What makes your Fitness Business stand out from your competition? It is more important than ever to zero in on your strengths. Creativity and smart business planning can help you through these tough times!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

 

      

Highlight Current Clients – Inspire New Clients

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Here is what we have done:

Asked our staff to send their current and motivated clients 3 questions:

How many years have you been #NWPTSTRONG?

How do you #NWPTSTRONG?

How have you become #NPWTSTRONG?

Take the client responses and put together client profiles for each response.

Canva is an app that we use to use for creating great looking digital and print fliers etc.

Post the client profiles on social media.

Include a statement about your client’s accomplishments and your appreciation of their business. Then, add a call to action for others to work with you!

Here is an example:

Your workouts will help you beyond what you can imagine! Read Kristy’s story and find some inspiration to change your habits to start feeling more energized, healthier, and the best version of YOU!

Kristy, we are blown away at your determination. You are getting stronger and stronger with every workout! You might not know this but YOU bring so much joy to the people you are around, we love your positive, supportive spirit! #NWPTSTRONG

https://nwpersonaltraining.com/

Repeat!


This is a simple, yet effective way to highlight your clients and motivate others to work with you. Our goal is to post as many client profiles on social media as we can during September and October.

Even though this is a strange year….this is still a critical time for fitness businesses to bring in new clients. Remember, once Halloween hits, your clients will be busy with the holiday season. Be top of mind RIGHT NOW so that your clients are in a routine they can stick with BEFORE the holiday season gets here!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

 

      

Revamp Workplace Wellness

The CDC reports that 90% of the nation’s $3.5 trillion in annual health care expenditures are for people with chronic and mental health conditions. People who don’t exercise, eat poorly and practice unhealthy lifestyle behaviors and suffer the associated health consequences cost the USA a lot of money.

The CDC quantifies exactly how much greater the annual health care costs are for people with certain risk factors and the results are startling and should convince employers and insurance companies to immediately initiate and reward Corporate Workplace Wellness programs.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Now is a prime time to revamp your corporate wellness program. Many employees are no longer going to the gym and have even less motivation to workout. Why not give them the opportunity improve their health at or through work? Here is a past blog post describing some of the corporate wellness programs we have offered. Create a new corporate wellness program or dust off your one! Use the stats and info below to encourage local businesses to help their employees stay healthy with a corporate wellness program run by your fitness facility. Win/Win!


Here are the stats reported from the CDC:

Heart disease and stroke are the leading causes of death in the USA. One-third of all deaths, over 859,000 per year, are associated with heart disease or stroke, costing our health care system $199 billion per year and causing $131 billion in lost workplace productivity.

Diabetes and Pre-diabetes affect over 120 million Americans and are responsible for $327 billion in yearly medical costs and lost productivity.

Obesity rates in the USA continue to increase affecting 1 in 5 children and 1 in 3 adults. Obesity puts people at risk for diabetes, heart disease and some cancers and costs $147 billion per year.

Arthritis, a leading cause of work disability and chronic pain, affects 54.4 million, 1 in 4 adults in the US, costing $140 billion in medical costs and $164 billion in lost earnings.

Alzheimer’s Disease affects about 5.7 million Americans and is the 5th leading cause of death for those over the age of 65. The medical costs associated with treating Alzheimer are estimated between $159 billion and $215 billion.

Risk Factors:

Smoking – The leading cause of preventable death and disease in the USA is smoking. More than 16 million Americans have at least one disease caused by smoking costing $170 billion in direct medical costs.

Lack of Physical Activity and Poor Diet – Not getting enough exercise can lead to heart disease, type 2 diabetes, obesity and some cancers and costs $117 billion annually in medical costs.

Excessive alcohol use – Drinking too much alcohol is responsible for 88,000 death in the USA each year and costs $249 billion

Action Steps:

Quitting Smoking (or never starting) lowers the risk for heart disease, cancer, type 2 diabetes, and lung disease, as well as premature death.

Eating healthy can help to prevent and manage heart disease, type 2 diabetes and other chronic diseases. A predominantly plant-based diet balanced with whole grains and lean protein can promote overall health.

Exercise can help prevent and manage many chronic diseases including heart disease, diabetes and some cancers. Recent literature is showing promising benefits with exercise to dementia and Alzheimer’s. Exercise has also shown to help manage arthritic pain. Strive for 30 minutes of daily physical activity.

Limit alcohol – Excessive drinking can lead to high blood pressure, various cancers, heart disease, stroke, and liver disease. Dietary Guidelines for Americans recommends no more than 1 alcohol drink per day for women and 2 alcohol drinks per day for men.

Sleep – Inadequate sleep has been associated with diabetes, heart disease, obesity, and depression. Strive for 7-8 hours of sleep per day.


Help local companies encourage their employees to be active with these initiatives:

Host a Fitness Challenge that gives points to employees who take the stairs, eat nutritiously, exercise, and practice stress-reduction behaviors. They will often award prizes at the end of these types of challenges.

Offer your fitness facility for fitness classes for their staff.

Contract trainers to come in a few times a week and provide energy breaks for staff.

Try offering virtual classes and personal training for their employees.

Offer a corporate fitness membership at your facility.


Remind local business owners how they can help their staff become more fit – physically and mentally – and as an added bonus, watch it improve their productivity and their bottom line….and yours!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!