Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Read more on ...

Effective Marketing & Programming for Clubs & Studios and more...



Effective Marketing & Programming for Clubs & Studios

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives

Programming

Community Relationships

Client Retention

Success for Fit Pros During a Pandemic


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Want to learn more? I am partnering with IHRSA to host a webinar called Effective Marketing & Programming for Clubs & Studios from 2pm – 3pm EST on April 22nd.

Join me!

Stretch your marketing budget by leveraging creative, cost-effective strategies that will grow your personal training department and member retention.

Learn how to leverage grassroot ideas and creative, cost-effective initiatives for marketing, programming, and community relationships that will grow your personal training department—all while enhancing client retention during a pandemic and beyond.


Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Conducting On Floor Peer Reviews

One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers (rookies and experienced trainers) helps the them hone in on what is expected of them and allows their peers to give constructive feedback.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Our Peer Review Process for Trainers:

Choose a time slot to evaluate your partner based on your schedule availability, your desire to learn/evaluate a certain program/session and/or the individual’s desire to have a certain program/session be evaluated.

Meet with the individual, you are evaluating for 30 minutes afterward (doesn’t have to be immediately after but that can be helpful when the evaluation is fresh in your mind) and review your thoughts/successes/suggestions.

You don’t have to tell your partner when you will be evaluating – we should all always be ready to be evaluated.

Record this time on payroll under meeting or inform your direct manager – our trainers will be paid meeting wage for conducting the peer review.

Make a copy of the review form, give one to the person you are evaluating and submit the other to your direct manager.

Goal date for completion is March 31st.


What Peers Should be Looking for During Peer Review:

Arrives early and prepared for session

Appropriate attire, hygiene and speech

Gives a warm greeting to client

Checks with client on the status of their workouts/fitness routine

Has client sign in for session

Finishes session on time

Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)

Session is dynamic and interactive

Offers regular and appropriate eye contact

Body language demonstrates focus and attention on client / Hands-on spotting


Make sure your standards are being met. Take the time to conduct on floor peer reviews with your staff!

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!

      

Fitness Businesses NEED to be Heard!

Fit Pros: I am going to keep this blog short and sweet because the message is simple.

We need to TAKE ACTION and we need to be HEARD!

IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness industry. As I am sure you are well aware….our industry has endured the longest closures and greatest restrictions.

Go to the link and take action. This only takes minutes to complete and can help us survive through this period when we are still so below our normal capacity.

IHRSA GYMS Act: Lets Save Fitness

Click here to view the embedded video.

We need to have a loud voice! We are pushing hard at a federal and state level with the Washington Fitness Alliance and need everyone to be reaching out so that our government officials understand the state of the fitness industry.

Thanks and stay strong and diligent!
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!

      

Why NOW is the Time for Corporate Wellness Programs

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Fitness facilities across the country are looking for new and innovative ways to generate revenue during this global pandemic. Workplace Wellness (if done correctly) can be a great way to bring in extra revenue and get in touch with more people in your community.

Make your wellness program simple and flexible for best results:

Many businesses like the idea of implementing a corporate wellness program, but corporate wellness programs can seem too complicated and unaffordable to many business owners and managers.  Make your program simple and flexible and you will have more success.

We offer MANY different ways for businesses to provide wellness opportunities to their employees.

Fit in Lunch

Lunch Move

Workplace Fitness Challenges

Health Retreat

Keynote Motivational Talks

Get their attention with a physical/tangible resource tool:

One of our most successful ways of offering Corporate Wellness is by using our Customized Corporate Health And Wellness Manual. This is a way for business owners and managers to offer their employees a guidebook to optimal health and fitness. We use our Fitness Results Manual and it is a KEY SELLING POINT for us! (Don’t have a resource like the Fitness Results Manual to use? You can have ours and make it your own! Go HERE for more details.)

Managing your Wellness Program is essential to success:

Finally, it is very important to assign this program to a trainer who has expressed interest in approaching businesses.  A trainer with passion about a project is going to be much more successful than a trainer “assigned” to a project. This trainer should be responsible for both marketing and managing the program.

*Tip* Marketing your corporate wellness programs to your internal clients might be a good place to start. Many of our clients at Northwest Personal Training are movers and shakers in our community. Do you have clients like that?

Corporate wellness programs tend to have a bad rap in our industry, but if you are organized, have the right resources and have the right person managing your program….. corporate wellness can be an excellent source of extra revenue.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

      

Medical Advisory Board?

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.


Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.


Examples of medical professionals we will recruit to be on our Medical Advisory Board:

Chiropractors

Physical Therapists

Sports Doctors

Massage Therapists

What will the Medical Advisory Board do?:

Meet a few times per year so that the board members can provide insight to our team on our practices.

The board members could be available to host workshops for our clients.

The board members would be available to provide info to our clients and staff.

What will the medical professionals get in return for being on our Medical Advisory Board?:

Complementary group exercise and virtual group training

15% off private training rates


This is a time when many fitness businesses are making changes and improving….in order to stay open. Try creating a Medical Advisory Board as a way to better serve your clients and to stand out as a “wellness” resource in your community.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!