The number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal. Read more on Losing Weight Isn't The Goal…

Losing Weight Isn’t The Goal and more...



Losing Weight Isn’t The Goal

GF_2016_FinishlineThe number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal.

Many of our clients start off with this approach – “As soon as I lose the weight or get fit, then I’ll start doing the things I’ve always wanted to do”. But I like to take the opposite approach with my clients…give it a try!

First, have your client set an activity goal (like running a race etc.) and in the process of training for the event or activity your client will get in shape!

And it’s such a positive, motivating focus. For example, let’s say your client sest a goal of finishing a 5km fun run. Setting this kind of goal, because it has a deadline, provides a compelling reason to stick to the program and not miss workouts. In contrast, if your client’s goal is to lose 10 pounds in 2 months, if they get off track, they can easily negotiate with themselves and say, “Well, I guess I can wait an additional week or two to achieve my goals.”  But if they get off track with their training program while preparing for an event, they can’t call a race organizer and ask them to postpone the event because they aren’t going to be ready. You can also use the activity/event as a friendly reminder and a way to push your clients to work with you and stick to the goals you have set.

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In addition, once your client crosses the finish line, that’s something no one can ever take away from him or her. Your client will always have a medal, finishers’ t-shirt and photos from crossing the finish line.  Whereas, with weight loss, your clients could lose the weight and then gain it all back next month and feel like a failure….and then you are out a client! There is a lot of status associated with conquering a tough challenge or finishing an event and so by encouraging your clients to sign up for an event you are helping boost your clients confidence and self esteem that comes with reaching a goal.

I have also found that when someone succeeds at a goal such as this, they inherently look towards the next goal – it’s just human nature. So then your clients may desire to attempt a 10K, half marathon, full marathon, a challenging hike, triathlon, bike tour, learn to paddle board etc. It’s a positive spiral that benefits your clients and your training schedule! Whereas, with weight loss, it’s a negative spiral. Some people may lose the 10 pounds but they are still not happy. They then desire to lose another 5 pounds and get rid of this fat and so on and so on. Some people who have the most ‘perfect’ bodies have been those that struggled with their body image the most! For all these reasons, I try to keep the focus away from Body Image and instead focus on behaviors, events and actions.

At Northwest Personal Training, we use a form titled “Fitness Wish List” to help our clients set goals that will bring forth success. We start by having clients write down:

  • Anything they have ever thought of achieving with regards to their own individual health and fitness.
  • Which goal, if they achieved it, would make this year unbelievable?
    • Have you ever wanted to:
      • Hike the Grand Canyon
      • Complete a marathon or triathlon
      • Cycle through France
      • Learn to Scuba Dive
      • Learn to Paddle Board
      • Learn to Rock Climb
      • Cycle the Oregon coast
      • Stick to working out 4x/week consistently

The only rule with this wish list is that none of your clients goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image.

I encourage you to try this approach with your clients this summer and let me know how it goes #LivingLifeToTheFullest

Yours in health, fitness & business,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      

Is Your Fitness Business Making This Mistake?

MBO computerIn all of our conversations and consultations with fitness business owners…one of the most common mistakes we notice is that business systems are not automated and centralized.

Too many Personal Trainers and Personal Training departments and businesses continue to use a manual scheduling process.

This leads to various scheduling errors, frustrations, ineffective communication processes and ultimately lost revenues.

One of the very first recommendations we make to a Personal Training department or Training studio is to invest in a Business system that will allow them to track the pulse of their business and incorporate administrative systems that allow for high levels of customer service.

 

We have used Mindbody Online for years and years and we have found their software to be a great fit for our small but complex fitness business. Mindbody Online Business Management system offers our Personal Training department and Trainers what we need and in a cost-effective manner. Mindbody Online keeps our business running…..scheduling, database, online product sales, marketing and more.

Mindbody Online is not the only fitness business software provider out there. So look around. Find a provider that fits your needs, but you do NEED a software system to keep your scheduling, client payments, and reporting in order. Without a solid software system in place we would not be as successful as we are today.

Yours in health, fitness & business,
Sherri McMillan

mindbody-logo2xWe proudly use Mindbody Online Software to run our business!

Contact us and ask for more reasons why, get the quick and easy run down or download specificsBest part? We stand by our recommendation and you get a discount if you follow the link or mention Northwest Personal Training.

Mindbody Online keeps our business running…..scheduling, database, online product sales, marketing and more.

Mindbody Online can save you money and time while growing your business revenues and profits. MINDBODY Business Management Software is trusted by thousands of clients in 42 countries to manage and grow their businesses. We highly recommend this company for its robust business systems and world-class customer service.

      

Too Much High Intensity?

Sherri_Gorge_Yoga_42017With the popularity of CrossFit, Bootcamps, Tabata and other high intensity formats, clients may believe that the only way to train is at a high intensity. However, that’s just not the case!

I’ve been in the fitness industry for almost 30 years and I’ve seen it all and can pretty much guarantee that if your clients only train at a high intensity, it will lead to illness, injury and/or burnout.

Of course, that is not what you want for your clients or your schedule.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my
top 5 revenue generating secrets.

Here are some points to consider/remember:

  • What happened to the warm-up?

    • Physiologically, we know that the body does not do well ramping up quickly from a resting state to a high intensity zone. And yet, time and time again, I hear of programs requiring participants to do burpees, jump squats, power lunges, jumping jacks and various other high impact, high intensity movements during the warm-up! The purpose of the warm-up is to gradually get the blood flowing, slowly increase the demands on the heart and lungs, warm-up the muscles, lubricate the joints, and activate the energy systems. The warm-up should begin low-impact, low-load and low intensity practicing the movements you will do during the workout for about 6-12 minutes.
  • Is it necessary to go hard and race every workout?

    • It is common for people who have bought into high intensity training to make every workout hard. It doesn’t have to be this way. Even elite level athletes go really hard only a few times per week. It is far more effective to encourage your clients to mix up their training intensities and durations during the week. Ask clients to go short and hard for some workouts, and have them do longer and easier/moderate intensity and duration workouts the other days of the week. Clients should train all of their energy systems! If they go hard all the time, they will be more likely to get hurt or sick. Plus it’s much more likely that they will burnout. It’s hard for clients to maintain motivation when they feel like they have to race and go really hard at each workout.
  • Did we forget effective progression?

    • If your clients are just getting started with an exercise program, they should not be performing high intensity exercises. Build a base for a couple months first. Take the time to teach them proper movement mechanics. Make sure they have mastered the basics first before you start attempting complex, challenging movements. Start with low resistance, low intensity and slow speed and concentrate on their technique. Once they build a base, they can gradually start to incorporate heavier loads, higher speeds, higher intensities and more complex movements. Aim for an increase of 5-10% in volume, resistance and/or intensity every 1-2 weeks. And if your client is more prone to injury, be careful with high repetition training. If your client does excessive repetitions of the same exercise (especially at high loads and speeds), repeating the exact same articulation over and over again at that joint, it may lead to a repetitive stress type injury.
  • Don’t just work on the pretty muscles!

    • Many high intensity programs, focus on the big muscles group and complex movements while neglecting the deeper, stabilizing muscles. Take some time to isolate some of the weaker, smaller muscles. Remember to work the core, challenge the muscles around the shoulder complex, hips, knees and feet and incorporate balance work.
  • The body doesn’t respond well from 60 to 0!

    • Just like the body needs to warm-up, we also need to take some time to cool down and gradually decompress. Have clients slowly lower their intensity at the end of a workout and take some time to release and lengthen their muscles. The key to optimal health is a potent combination of strength and mobility. Our clients need to be strong but also limber so help them lengthen and release and their bodies. They will thank you for it!

Here are some signs that your clients  may be going too hard, too often…

  • Extreme & extended muscle soreness
  • Recurring Injury/sickness
  • Fatigue or a drop in exercise performance
  • Restlessness and/or attitude changes
  • Unexplained drops in weight
  • Increase in Resting Heart Rate
  • Cessation of menstrual cycle

If your clients are experiencing any of the symptoms above, ask them to lower their training intensity to determine if that’s the culprit.

High intensity training is highly effective but it’s also important to remember that it’s not ideal for beginners and definitely doesn’t need to be the focus for every single workout.

As fitness professionals we all know this information I have provided, but with so many high intensity programs out there it is good to remind ourselves and our clients  of these points. Share with fellow fit pros!

Yours in health & fitness,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      

Boost Slow Business This Summer

2017_trx_group_As we all know, the summer months can mean slow business for personal trainers and personal training studios. However, there are creative ways to boost slow business this summer!

We are currently working on scheduling customized team training programs for the summer months. Have you heard how our team training program is a win/win/win for our business, our trainers and our clients? My past blog post Generate Extra Revenue With Team Training gives you the details on how it works.

We will run our team training programs the weeks of June 5th – August 12th. We have asked each of our trainers to look at their schedules and pick a non-peak time to schedule a team training. Each trainer decides the theme of the team training and is responsible for marketing the team training to clients and non clients. Our Personal Trainers will make the most money during that hour if they fill the team training time slot….so it is in their best interest to fill their own team training session.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my
top 5 revenue generating secrets.

Here are some examples of the team training sessions we have scheduled for this summer:

Mondays
7:00 am Mind Over Matter – Strength Training for Weight Loss – Jamie

This team will be focused on amazing workouts that will help support your weight loss goals! Along with these workouts, you will get all of the support, guidance, encouragement and tips you need for long term successful weight loss!

Tuesdays
8:00 am Balance, Strength & Agility – Marijka

This series will focus on challenging your mind, strength & stability. Once technique and strength are mastered you will then progress to explosive movements. This is a perfect opportunity to get the condition in a smaller setting & to be held accountable to your goals!

Wednesdays
7:00 am Metabolic REV with HIIT, Tabata and MORE! – Alicia

This is a class full of high-intensity exercises that will boost your metabolism all week! *Salmon Creek
2:00pm Total Body Tabata – Judith Get ready for a fun, total body workout using the Tabata method. Workouts will consist of multiple rounds of 20 seconds of high-intensity lifting followed by 10 seconds of rest. You will increase your anaerobic capacity and your body will continue to burn calories even after the workout is complete!

Generate extra (and needed) revenue this summer! If you start planning now you can have team training session on your schedule for the beginning of June!

Yours in health, fitness & business,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      

Personal Training Contest – Get Testimonials

Stan_CodyWe all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get NEW clients. They can tell their inspiring story to win 1 year of group training.

How It Works:

Northwest Personal Training will choose the most inspirational story (at the beginning of Nov) and that individual will be awarded complimentary Group Training classes for themselves for one year (Group Training membership is not transferable). Everyone who completes this process is a WINNER and will be provided a FREE Trial Pass for 1 Initial PT session & 2 weeks of Group classes for submitting their story that they can use if they are not currently a client or gift to someone else!

….see the contest page.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my
top 5 revenue generating secrets.

Email we sent to our clients encouraging them to take part in the contest:

We have a fun promotion going on until November and I really feel like YOU all have some inspiring stories about your fitness journey that the world should hear! I understand that some of you like to quietly push forward with your training and fitness goals BUT do consider sharing your story… you never know who you could inspire to make some positive and lasting changes in their lives! 

WIN 1 YEAR OF GROUP PERSONAL TRAINING with Northwest Personal Training.

Be sure to get extra points by sharing your story on Facebook and tagging us!

Tell us your story! 

This contest can be super successful if you continually remind your clients of it, put it up on social media, encourage your staff to talk it up and spread the word in your community. Try setting up a reminder in your calendar to market your contest once per week.

Give it a try and let us know about your successes!

Yours in health, fitness & business,
Sherri McMillan

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

      
   
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