My friend Jeremy recently shared with me a tip he picked up from his Mum. Every time you exit a room of your house, do one small thing to make it tidier or more organised. Leave the room looking just that little bit nicer than when you walked in. Genius. I’ve been trying it - and it works. Glass on the coffee table? Yup I’ll take that on my way through. Shoes on the floor? I’ll put those away on my way out the door. Letters on the bench? Opened, filed and rubbish put in the bin. End result?... Continue reading »
I’ve been thinking a lot recently about an Oscar Wilde quote I stumbled upon. “In this world, there are only two tragedies. One is getting what one wants, and the other is not getting it.” The uncomfortable tension of wanting something. The subsequent relief once we get it. It’s intoxicating. Smart people tell us to be thankful and to appreciate what we have. That we can’t be happy for as long as we desire to be happier. Sounds good on a greeting card perhaps - but is this even... Continue reading »
At Mighty Ape, we get asked a lot when we're going to "start advertising" and we're told that "no body has heard of you" - which is kinda funny, given that over half a million people visit our website every month. Of course, Mighty Ape does advertise on platforms such as Google Adwords and Facebook, and plenty of people have heard of us through friends and word-of-mouth. So I think what people are really asking, is "why don't you take out a few billboards? Why don't you advertise on TV?" (i.e.... Continue reading »
I grew up with Nintendo, and I've never quite been able to shrug off my childhood obsession. To this day, Mario and various other Nintendo paraphernalia hold pride of place in my apartment, and my office. I don't play games as often as I used to, but Nintendo is still special to me, and my recent foray into Mario Kart 8 reminds me why. Mario Kart is the sort of game Nintendo makes best. It's hugely fun. Highly addictive. And most importantly, it's best enjoyed with friends. A throwback to the... Continue reading »
I recently finished The Obstacle is The Way by Ryan Holiday, and I think you should take the time to read it. Ryan is a 26 year old author from the USA. Before becoming a full-time writer, he was Director of Marketing at American Apparel and author of a couple of great books on media and marketing: Trust Me, I'm Lying and Growth Hacker. I've read both, and a lot of his thinking around low-cost marketing and business growth strategies has been applied to Mighty Ape. But it's been Ryan's personal... Continue reading »
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