Today I am grateful With all the craziness of our busy days, sometimes it’s easy to forget about being grateful for what we have. It's easier to think about all those things that we don't have – I only have 300 people following my Facebook page; My ...

 

Ten Things to Be Thankful For and more...

Ten Things to Be Thankful For

10 things to be thankful for

Today I am grateful

With all the craziness of our busy days, sometimes it’s easy to forget about being grateful for what we have.

It’s easier to think about all those things that we don’t have – I only have 300 people following my Facebook page; My Instagram post only got 30 Likes; Only 5 people retweeted my promotion post!

I get it. It feels like all these things are important to help grow your business on social media. But sometimes, you just need to take a step back and be thankful for the amazing things in your life rather than focusing on these metrics that we’ve convinced ourselves are oh-so-important.

As we step into the holiday season, let’s all take a moment to be thankful for these things that we take for granted:

1. Good friends

Even if you can count on one hand the number of good friends you have in your life, let’s be thankful that these people are in our lives and will always be close to our hearts.

2. Weekends

Whether you overplan your time every weekend or leave it open to whatever comes your way, there’s something magical about waking up on a Saturday morning and knowing that it’s not Monday.

3. Our furry family

There is no better way to experience unconditional love and comfort than with the furry members in our family.

4. Learning from our mistakes

Making mistakes means that we’re actually trying new things, testing out new programs or doing something different with our business. And it’s one thing to try out all of this new stuff. It’s another thing to learn a valuable lesson that will help us grow.

5. Laughing

Enjoying one of those moments with your family and friends where you’re laughing so hard that you can’t breathe, is one of those simple joys in life that we should never take for granted.

6. Our five senses

Be thankful for your ability to see the beauty in our neighborhoods, smell the amazing aromas, hear the wonderful sounds, taste the magnificent foods you’ll eat during the holidays and being able to touch the world around us.

7. Children

Hearing children laugh, watching them experience new things and believing that they truly are the signs of our future that is yet to come.

8. Music

It doesn’t matter what type of music that you listen to you, music helps us feel emotions, remember certain times in our lives and take us on a journey of happiness.

9. Your health

Even on the days when you’re not feeling your best, you’re still here today and there’s a good chance that you have more parts that are working than the ones you’re having problems with.

10. The kindness of strangers

“Whoever you are, I have always depended on the kindness of strangers.” – Tennessee Williams

Kindness and goodness is all around us as long as we keep our eyes open to it in our lives.

 

A Time to Give Thanks

I’m just beyond excited for the amazing year that I’ve had with my business and I’m ready to keep providing programs to help other small business owners and bloggers manage their social media marketing.

I’m thrilled to see my ideas turn into plans but I’m also grateful.

As I reflect on everything that has happened this year at Inner Social Media-ness. I realize that the opportunities I’ve had to reach so many people should not be something that I take for granted.

I have a lot to be thankful for with everyone who works behind the scenes with me to keep things running. I am thankful for my mastermind group who have spent hours listening to me talk things through, sort through problems and help me come up with the best solutions.

I’m thankful to see you show up and read my posts when you have so many options out there to capture your attention.  Your presence on my site is certainly not something that I take for granted.

I am truly grateful to you for choosing me as one of your sources for social media marketing tips and resources for Pinterest. Small business owners and bloggers are my most highly valued customers and it has been a sincere pleasure writing for you this year.

Your honest suggestions and feedback have helped me shape my business to best fit your needs and I look forward to working even closer with you in 2018 as I continue on my path as a Social Media Productivity Coach.

It’s been exciting to see new faces commenting to Inner Social Media-ness and posting my blog out to others. To all of you, I want to say a special Thank You.

Most of all, I want to remind you to take time out of your busy lives and reflect on all of the wonderful things that you might have overlooked while rushing to meet a deadline, trying to make it to the next meeting or dropping your kids off at school.


Take time to reflect on the things you’ve overlooked while rushing through your day #givethanks
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Finally, thank you to everyone who makes all of this possible. I’m looking forward to growing our relationship in 2018 and I thank you for allowing me to provide social media solutions for the work that matter most to you.

To all of you, I want to say a special Thank You.
Penney @ Inner Social Media-ness

 

 

The post Ten Things to Be Thankful For appeared first on Inner Social Media-ness.

       
 

How to Create a Social Media Marketing Plan

How to Create a Social Media Marketing Plan

 

Monitoring Your Social Media

Like every other business owner or blogger, you’re trying to figure out what you can accomplish with your marketing for the next month, quarter or the year.

My usual planning process for the new year is a full day session of reviewing, recapping, brainstorming and creating quarterly plans with all the programs I’m developing and launching.

I love all this planning stuff!

I get excited breaking down my programs and action items into calendars, filling out questions, adding my goal numbers and ideas into printables that I’ve created to review.

But this last review session was different.

I spent a full year experimenting with new social media tracking programs. I monitored my social media sites, reviewed insights and analytics and kept notes about what worked and what didn’t. I tweaked and shifted and added and deleted.

I even changed my marketing strategy on the Pinterest Strategy Facebook group because of what I learned from the work I did with all this tracking stuff. My year-long tracking experiment turned my usual planning day into something to help me grow my business.

My planning process went from a one day session to many deep dive mini sessions. Rather than just looking at my fan/follower numbers, I dug a little deeper into my social sites and thought about how I was going to grow my social presence to connect to more customers.

My new planning process turned into looking into what really worked with my social sites and what could I have done better.

Let’s Review What Happened

The first step to help you plan your social media goals is to review what happened during the previous year. It’s like I always say, “How do you know where you’re going if you don’t know where you’ve been?”


The best way to start planning your #socialmedia marketing plans is to review what already happened
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Reviewing your social sites for the past year is more than just writing out the number of followers you gained { or worse, lost! } every month.

It’s more about understanding why you’re spending your valuable time in your social sites. It’s about learning how posting in Facebook or pinning your content on Pinterest helped you grow your business or blog.

Social Media Review:

Let’s just get this out of the way – you know you want to do this so go ahead and get out a piece of paper or pull up a Google doc. Go through all your social sites and write out all your fan or follower numbers.

These initial follower and fan numbers are great to use as a baseline to remind yourself where you are right now.

Now that you’ve got the number thing out of your system, it’s time to dig a little deeper and review what really happened with your social sites.

Let’s work through the Deep Dive Social Media Review Worksheets. You can download a copy below to help you start doing a deep dive review into your social media marketing.

 

 

In the Deep Dive Social Media Review, you’ll work through the review process and answer some questions about your social media marketing. 

To show you how to work through these questions, I’m going to share with you my answers about how I filled out the Review worksheets:

What did your social sites help you accomplish this past year?

I was able to connect and create more meaningful relationship in my Facebook groups. One of the connections I made helped me sell out half of one of my Pinterest coaching programs.

When those sales happened, it just confirmed to me how important it is use to social media to help you form relationships with people that you meet. Your social media marketing plan is more than just posting on Facebook and uploading images to Pinterest.

Which social site was time well spent and brought you the most web site traffic and/or sales?

Honestly, it was a combination of two social sites – Pinterest brought me loads of traffic – especially when I had a few pins go viral! – and Facebook groups helped me make more sales. I learned to scheduled 30 minute blocks of time a couple of times a week to go into my Facebook groups to connect to more people.

Which social site was a waste of your time and didn’t bring anything to your business?

I would have to say Twitter. I tried to schedule a few tweets every so often { I was using Hootsuite } but I never really gained any traction. Occasionally, I would see someone share one of my posts on Twitter and it would trigger me again to rethink doing some tweets.

But when I did spend the time to do the posts, it ended up feeling like my tweets were just getting lost in the massive conversation and it felt like a waste of time.

What was your biggest challenge with your social sites?

I really wanted this year was the year that I would get my Instagram account to help me with my business. I researched how to use the program, I planned out my posts, created my images and yet, I just couldn’t get anyone to click over to my site.

My biggest challenge was being consistent. Because IG wasn’t really working, I didn’t make it a priority and would go weeks without posting anything. I’m sure that my lack of time that I dedicated to IG was connected to why I couldn’t get this site to be a big traffic referral.

How did you handle your challenges?

I tried to plan out my IG posts and set aside the time to create my content but mostly, I just learned to put my expectations in check. I accepted the fact that if I had to the time to do the IG posts, then I would. And if I couldn’t get it to the IG posts, I wasn’t going to stress over it.

What could you have done better to deal with your challenges?

I needed to put my expectations in check about Instagram.

I so wanted this to work for my business. I followed others and watched how successful they were and I got caught up in the idea that I could make this work. I could have done a better job of accepting my schedule for what it was and I wasn’t going to always find time to post on IG.

What do you want to see change in your social sites this year?

I would like to see the engagement in my Pinterest Strategy Facebook group continue to grow. I’ve started doing new things in our Pinterest group to turn it more into a community where we help each other learn, grow and support each other’s business or blog.

 

Setting Social Media Goals

Now that you’ve downloaded the Deep Dive Social Media Review and worked the questions to see what happened with your social sites, it’s time to set some goals.

When you did your review, what seemed to be a consistent pattern? Did you struggle to find time to post or schedule to your sites? Was your engagement down because you didn’t know what content to post?

Think about your biggest challenge with your social sites and we’ll use this information to help you create your social media goals.

Now think about your top social site and let’s answer the following questions in the next section of the Deep Dive Social Media Review:

 

To keep your focus on creating achievable goals, I recommend that you answer these questions for just one of your social sites. You can repeat this process for each of your social sites that you’ll be using in your marketing plans.

Like you did before, use the Deep Dive Social Media Review worksheet to answer these questions. And I’m also sharing my answers below:

Social media goals for:

My Pinterest Strategy Facebook group

What is my big goal for this social site?

It’s not about the numbers! Most people think that the more people you have in the group, the better your group will be.

My big goal for the Pinterest Strategy Facebook group is to increase the engagement of my posts and to see the others sharing, asking questions and answering questions for the others. I want to create a close-knit community of business owners and bloggers who will help each other grow their business or blog.

How will this help my business or blog?

It will connect me to my community and when I have a Pinterest coaching program that I want to promote, I can sell out all the coaching spaces without having to do a big long email promotion sequence. It’ll be great to have a connected community where I can easily sell without feeling like an icky salesperson.

How will I get this done? List 5 action items to help you reach your big goal.

I will continue to be present in my Pinterest Strategy Facebook group.

Five action items that I’ll do to reach my goal:

  1. Create a weekly posting schedule to ensure that I’m giving my community good information to help them.
  2. Organize more monthly events where they can meet with me off of Facebook for free coaching workshops.
  3. Start doing more Facebook Live learning sessions to keep checking in with my community to connect with them personally.
  4. Do more posts to see what my community needs to help them grow their business or blog.
  5. Think about creating ways to get the community to help each other more – like maybe group working or planning days – something where they can learn about each other’s business or blogs.

What is preventing me from making this happen?

Honestly, nothing. It’s about creating a plan and scheduling the events and Facebook Live sessions to make this happen. And making sure that I make this a priority every week.

How will I measure my progress?

I will be able to measure my progress by seeing how many people are participating in the conversations and watching how many people are connecting with each other.

I will also set up a posting calendar and I can monitor my progress as I’m actually doing these action steps and not just talking about them.

I will mark this date in my calendar to do my first check-in to see what’s working and what’s not:

 February 28 – I’ll give myself two months from the start of the new year to see what’s working and what I need to tweak with my schedule.

 

Planning is More Than Just Numbers

Planning your social media goals is more than just writing down some numbers and making predictions that you’ll grow your Facebook fans by 20%.

Yeah, we do need to know these numbers to give us something to measure our progress but does that fan number really help you grow your business?

No, not really.

If there’s anything my social media experiments have taught me, it’s that social media really does work. It’s an amazing tool that can help grow your business.

Being active on social media can help you connect with the right people who want to buy your products or services. It helps you share your content and bring more traffic to your site.

It’s that one piece of the planning puzzle that will bring you closer to your goals.

Time to think about downloading a Social Media Productivity Planner!

The Social Media Productivity Planner is the tool for you when you’re ready to take back control of your minutes. You’re ready to take back control of your schedule. You’re ready to take back the power you feel like you’ve lost to that social game that’s hard to beat.

If you’re ready to do this social media marketing stuff differently, then grab your FREE 18-page glimpse of the Social Media Productivity Planner.


BUT … if you’re:

  1. Tired of aimlessly posting wherever and everywhere and getting nowhere.
  2. Done with the weekly struggle of what to post or what site to use.
  3. Worn out from not knowing why your social strategy isn’t working.

Download the Social Media Productivity Planner! Grab the one tool you need to take you from wishing you had time to grow your business to owning a profitable business.

 

The post How to Create a Social Media Marketing Plan appeared first on Inner Social Media-ness.

       
 

Four Things You Can Do To Plan for Next Year

Four things you can do to plan for next year

Your Marketing Plans

When you start working on your marketing plans for your small business or blog, it’s always good to remember that it’s not just about the number of followers or the amount of money you want to make. Your marketing plans should include thinking about what pieces of the marketing puzzle that you’re missing and a plan to figure out how you can find some answers.

After all these years of taking the time to write up my marketing plan for the year – and some years, it took me weeks to work through when I’d launch my programs and what I needed to focus on to get everything done – I finally started to get how this works.

I’d spend all this time mapping out launch dates on the calendar, making assessments on how many units I needed to sell or the number of people I could help with my programs. It was all about calendar dates and a bunch of numbers.

Of course I called them ‘goals’ and ‘action steps’ but really I was just writing out all these things that I wanted to happen. I didn’t really think about what I needed to do to make this happen.

What I really needed to do was to figure out what I need to change and what I need to learn to get me there.

My Marketing Mindshift

If you’ve been following me this year, you’ve heard me talk about the journey of change that I’ve been on with my business.

{ If you just found me or we just ‘met,’ then let me tell you that I’ve made a whole bunch of changes to not just the way I do things in my business but the way I THINK about how I’m doing things in my business. }

When I was working on my yearly recap of last year, I realized that I had ended another year making the same amount of money that I did the year before doing the same exact programs. And my recap resembled the one of the year before that one.

And the year before that one.

I knew that something had to change or I would end up in the same place when I worked on my yearly recap for this year. I knew that couldn’t control the Facebook algorithm and how many people saw my posts or how many people clicked on my Instagram photos.

But I knew that I could make changes to myself as an entrepreneur.

I could change my behavior and the steps that I was doing to grow my business. I could change my mindset and how I thought about connecting to my customers. I could change my usual pattern of just hoping that something would happen to reach these goals and change the way I could make things happen.

So that’s what I did.

I went on a journey of change. I wanted to learn what’s missing in my marketing plans and what I needed to learn to fill in those lost pieces to help me grow my business.

I started by looking at the steps it takes to bring people down the path they start on to take their customer journey with me. I immediately started to see where the holes were and how many connections with potential customers I had lost.

Then I began to look for the information to help me fill the holes to ensure that I wouldn’t have a repeat of last year. Sometimes, I would find an online course that would help me get my answers – keep in mind, I was very protective of my time and money and didn’t just sign up for anything and everything bright and shiny that crossed my path!

And other times, I would connect with new people in my Facebook Groups who would help me learn those important things I needed to help keep me growing.

Most of the time, I couldn’t find what I was looking for to fill in the holes. So I started to do my research and figure this all out myself. And then when I worked through the action steps to put my research to work, I started to see results.

I started to see growth.

And because I base my business on finding ways for me to help other business owners and bloggers see their potential, I pulled everything together  – my research, my notes, the steps I took to challenge myself – and turned them into these social media resources to help you learn more and do more with your marketing plans.


Check out these #socialmedia resources to help you learn more and do more with your marketing plans
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#1 – Discover what’s working with your Pinterest marketing

If you’re anything like me, Pinterest is one of the top referral sites that I use to generate the most traffic to my site every month. But like with everything else, my Pinterest numbers went up and down like a roller coaster so to better understand what was going on, I created the Pinterest Review Guide.

Are you pinning your stuff and no one seems to be finding your content? Has there been a drop in your traffic from Pinterest?

If this sums up what’s been going on with your Pinterest marketing plans, you’ve probably started doing some research to figure out what’s happening and how you can fix it.

Maybe it’s time you need to take a step back and do a review of your Pinterest account. Click here to learn the steps on how you can learn what’s working with your Pinterest account and what needs tweaking.

#2 – Guide to Getting More Done

This 17-page FREE workbook is more than just a checklist or the steps to set up your social sites.

The Guide to Getting More Done is the answer to your question – how do I get all this social media stuff done without adding hours to my already full schedule?

What you’ll get:

  • Steps to create a planning system whether you live life in the digital fast lane or you’re a visual person.
  • Post planning process to fill your content calendar for your social posts for 30 days.
  • Step-by-step process with worksheets to create a personalized posting strategy that you can reuse every month.

The steps in The Guide to Getting More Done Workbook will give you simple easy to follow action steps to give you clarity with your social media strategy.

 

#3 – How to create a better social media plan that stops that feeling of overwhelm

Want to learn a process to get more organized with what you’re posting to your social sites, a process that let’s you know what to post and where to post it?

Sign up for the FREE Social Biz Builder Content Strategy Challenge and learn how to get a social plan in place that’s filled with content ideas that increases your engagement with potential customers.

If you’re feeling scattered with your social media plans — What are you supposed to post? Where should you post it and how often do I need to get something out there? — sign up for the Social Biz Builder Content Strategy Challenge and see how 5 simple action-filled steps can help you finally create a social plan that stops the overwhelm.

 

#4 – Struggling to make more sales on social media?

What would it feel like if your coaching programs were sold out? Or you could sell your products online because you were engaging in natural, meaningful conversations that don’t feel like a cheesy salesperson?

Imagine feeling confident because you’ve made real connections with the right people who know what you do and how you can help them. You know how to show up in your online spaces, sharing content that creates a sense of community with your customers.

Marketing on social media doesn’t overwhelm you anymore. You easily slip in and out of marketing in your social sites every week while still having time to build your business.

And you did it because you worked the steps in the Connect to More Customers Online Challenge.

Do you feel like this?

  • I don’t have anything to say that people care about.
  • I’m uncomfortable seeing myself on video.
  • I’m not one of those people who can just put myself out there and share. I don’t even comment in Facebook groups – I’m more a lurker!

I get it. I totally do.

I use to feel that way too and I can promise you, I’ve said every one of those sentences you just read. I understand what it’s like to have an amazing business where your programs and products aren’t selling.

The thought of putting myself out there being judged and dealing with negative comments made me want to hide behind my laptop.

BUT the idea that my business would fail if I didn’t connect with my customers was more powerful than my fear of hitting that Go Live button on a Facebook. I knew something had to change for me to create more meaningful connections to reach my customers.

When you focus on results, nothing changes. When you focus on changes, you’ll see results.

This past year, I learned the value of focusing on changes to see better results. I went on a journey of change.

I wanted to learn how to have a better plan to be more visible and to create more meaningful connections.

I started with small steps outside of my comfort box. I journaled about what worked, what didn’t and why I was feeling the resistance to not do something simple as being consistent with my visibility plan.

When I came out on the other side, I experienced:

  • Confidence for setting a goal for myself and actually getting it done.
  • I felt more efficient with my time – I developed a plan where I knew what to post, what to say and where to go.
  • I accepted the fact that not everyone was going to get me. That my products were not for everyone and I’d much rather spend my valuable time connecting to the people who want to buy my programs.
  • I learned not to take this stuff so serious! Being an entrepreneur is meant to be fun and it was exciting to hit that Go Live button to share what I love with my community.

The first two weeks are FREE – your only investment is your time.

To continue The Connect to More Customers Online for weeks 3 – 6, you’ll need to join us for $37. { that’s a total of $37! }

What makes continuing The Connect to More Customers Online such a great investment is that it’s worth it to keep the momentum going. You’ve started the work, let’s finish the drill and end the 6 weeks stronger than where you were when you started.

Each week, you’ll continue to be challenged and you’ll have the opportunity to get feedback from the like minded business owners and bloggers in a supportive Facebook group.

The steps in The Connect to More Customers Online is 6 weeks of action-packed content, group support and accountability that will help you learn how to show up in your online space. You’ll develop meaningful connections that lead to deeper relationships and create easy sales conversations.

When you work through the actionable steps in this unique 6 week journey, you’ll not only know where and how to focus your valuable time but you’ll get connected to the right people who want to buy your products and programs.

 

If you’ve been looking for a way to make more sales from social media,

start your journey today and join The Connect to More Customers Online Challenge!

 

 

 

 

 

 

The post Four Things You Can Do To Plan for Next Year appeared first on Inner Social Media-ness.

       
 

How to sell without doing a hard sell

How to sell without doing a hard sell

 

How to connect to more customers

If you want to make more sales using social media, you need to do more than just posting your latest blog post on Pinterest or creating beautiful pictures for Instagram. You have to learn how to really truly put yourself out there to connect to more customers.

Putting yourself out there is not just some buzz phrase that people say when they’re talking about promoting your business or blog.

It’s about doing the hard work and making it a priority instead of something that you’ll ‘just get to when I have time.’ Just having a Twitter account or posting in a couple of Facebook groups isn’t putting yourself out there.

It’s about making the time to work through this process, being open to new ideas, no matter whether you think that’s not me or ‘I can’t do that’ – THAT is putting yourself out there.

Putting yourself ‘out there’ simply means being open and honest about who you are and how you can help others. This is the first step to creating more meaningful connections with your customers.


Putting yourself ‘out there’ means being open about who you are and how you can help others.
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To really do this, you need to communicate where you really are and not try to sugar coat your work to make your business or blog look better than it really it. I realize that this can be uncomfortable but it’ll be one of the bravest things you’ve ever done for your business!

Sharing your work in this way is a rewarding challenge and a necessary step towards building stronger connections to your community.

It’s time to write a better story

One of the best ways to take a small step out of your comfort box is to start sharing your story about who you are and what you do. And the easiest way to share your story is with the people you’re closest to in the social site where you spend the most of your time online.

I’m not talking about sharing what you had for breakfast { unless you’re a food blogger! } or how long you’ve been waiting for the repairman to show up.  I mean sharing what you do and who you help with your family, friends, friends of friends and even people who you’ve already worked with that you’re still connected to online.

Don’t be shy about telling people what you do and that you’re looking to connect with more customers. We’ve all been there and most of the people close to you want nothing more than to see you succeed.

To get started sharing your story, I want you to pretend that you’re writing a letter to a close friend.

To give you some ideas, try using these prompts. And remember, you’re sharing your story – you’re NOT selling. This is not a sales pitch.

You’re just telling people close to you what you do and how you can help your community.

  • What I really want to tell you about me is ….
  • Why I do what I do { and no, it’s not just to make money! } …
  • I solve these kinds of problems …
  • My dream customers are ….
  • Think about your call-to-action. When people go to my website, I want them to do this …

The main purpose of working through your story and sharing it is to help you get use to talking about your business. Remember, sharing your story isn’t a place to promote your latest program or downloadable product.

It’s a way for you to share what you do and how you can help others.

Time to start sharing your story!

So let’s get to work on setting the foundation of sharing your story with people that you already know. If you’re anything like me, it’s always easier to talk to people that you already know versus some random person in a Facebook group.

It’s time to challenge yourself! Take the letter that you wrote and create a post that you can share in the social site where you spend most of your PERSONAL time.

Type it up, write it out, whatever you have to do so you can organize your thoughts. Then read it out loud to yourself to make sure that it sounds like your voice.

AND speaking of your voice … for those of you who are really ready to push forward with this challenge – take your post copy and hit the Go Live button on Facebook Live and record a video to post on your personal profile.

As you’re moving through this challenge, I want you to remember this —  to make stronger connections with more customers, you have to spend time where your customers hang out.

Whether it’s engaging more on your personal Facebook page with the business friends you’ve connected to OR engaging more in the Facebook groups you’re a member of, IF you’re not there to begin with, no one is going to see your posts when you’re ready to promote your programs.

The thing about social media folks is that it works when you’re SOCIAL. It does work when you work it.

It does work when you start sharing from a deeper more meaningful place about why you love what you do and how you’re able to help others.

 

Struggling to make more sales on social media?

This post is a sample of what you’ll get when you join me on The Connect to More Customers Challenge – a unique 6 week experience that gives you a process and the tools to shift your mindset from fear to confidence.

Want more? Want to take this challenge to the next level where you’re actually being ‘tagged’ in a community as the expert and people are reaching out to YOU to seek your help?

If you’ve been desperately looking for the missing piece about why your social media marketing plan isn’t working, you need to join us for The Connect to More Customers Online Challenge!

Every week for 6 weeks, you’ll receive 3 emails during these weekdays:

Email #1 will show you what you’ll learn and work on that week.

Email #2 will give you the challenge prompt and how you’ll share what you’ve learned.

Email #3 will always be our day for results. How did it feel to step outside your comfort box, even if it was a small step? You’ll have the choice to fill in what happened in your personal results journal and/or share your experience in our private Facebook group.

When you focus on results, nothing changes. When you focus on changes, you’ll see results.

At the end of last year, my frustration level hit its peak when I realized that I had ended another year making the same amount of money that I did the year before. And the year before that one.

And the year before that one.

I was slowly becoming the true definition of insanity, “doing the same thing over and over and expecting different results.” And yes, it was literally driving me crazy!

I knew that couldn’t control the Facebook algorithm or the next feature Pinterest change that would shake up their program again. But I could make changes to myself as an entrepreneur.

I could change my behavior and the tools I was using. I could change my mindset and how I thought about connecting to my customers. I could change my fear about getting myself out there to really truly engage with my community.

So that’s what I did.

I went on a journey of change. I wanted to learn how to have a better plan to be more visible and to create more meaningful connections.

I started with small steps outside of my comfort box. I journaled about what worked, what didn’t and why I was feeling the resistance to not do something simple as being consistent with my visibility plan.

When I came out on the other side, I experienced:

  • Confidence for setting a goal for myself and actually getting it done.
  • I felt more efficient with my time – I developed a plan where I knew what to post, what to say and where to go.
  • I accepted the fact that not everyone was going to get me. That my products were not for everyone and I’d much rather spend my valuable time connecting to the people who want to buy my programs.
  • I learned not to take this stuff so serious! Being an entrepreneur is meant to be fun and it was exciting to hit that Go Live button to share what I love with my community.

 

The first two weeks are FREE – your only investment is your time.

To continue The Connect to More Customers Online for weeks 3 – 6, you’ll need to join us for $37. { that’s a total of $37! }

What makes continuing The Connect to More Customers Online such a great investment is that it’s worth it to keep the momentum going. You’ve started the work, let’s finish the drill and end the 6 weeks stronger than where you were when you started.

Each week, you’ll continue to be challenged and you’ll have the opportunity to get feedback from the like minded business owners and bloggers in a supportive Facebook group.

The steps in The Connect to More Customers Online is 6 weeks of action-packed content, group support and accountability that will help you learn how to show up in your online space. You’ll develop meaningful connections that lead to deeper relationships and create easy sales conversations.

When you work through the actionable steps in this unique 6 week journey, you’ll not only know where and how to focus your valuable time but you’ll get connected to the right people who want to buy your products and programs.

 

If you’ve been looking for a way to make more sales from social media,

start your journey today and join us in The Connect to More Customers Online Challenge!

 

 

 

 

 

 

The post How to sell without doing a hard sell appeared first on Inner Social Media-ness.

       
 

What do customers really want from your business?

What do customers really want from your business

Why it’s important to understand your customer’s needs

One of the most important things you can do to increase your chances of getting your messages heard is to find your target customer.

I realize that there are a ton of posts out there teaching you how to do this. Everyone wants you to answer questions like – is your best customer a man or a woman? Do they have kids or are they single or grandparents? What box do they check when describing their income level?

We can ask and answer questions all day until we find our perfect customers. And then what do you have?  Most likely this really long list of characteristics about this person.

Have you ever stopped to think about how this information will help get all these perfect customers to buy your products or services?

Because it’s not just about whether your stuff is cooler than the guys down the street. That use to work in the days before we could type out a question on our phones and come up with the answer and where to buy it with a click and touch of a screen.

Now we have to dig deeper to make the sale. You have to show your target customers that your company is a problem solver to that question they just typed into their phones.

Marketing Yourself as a Problem Solver

To put your small business or blog in this place, you need to ask yourself the basic question – What problem does my product or program solve?

Let’s take that down even further:

  • Does my coaching program make my customer’s life easier?
  • Will the process that I teach help them do things quicker?
  • Does my product give them more value for less cost than the others?

I realize your answers to these questions are great for businesses that sell directly to customers but what if you sell to another business or a blogger? For those of you who sell to other businesses who help others in their community, you’ll need to take this a step further.

To grow your business to business, you need to understand more than just your customers. You need to understand your customer’s customer and how your business can help them make more sales.

To help you understand how your company can become like a team player instead of just a vendor, think about doing a little research:

  • Learn about the other choices { your competition } and their suppliers that they could use instead of working with you. Find your competitors’ websites and social network sites and see how they compare to your business or blog.
  • Take the time to talk to your customers and learn more about their top issues and concerns. Ask them to give you a picture of what their customer’s experience is like and what part of their sales process causes them problems.

When you get a chance to talk to your customer about their business or how they run their blog, ask them the following questions:

  • What part does your products play in their sales cycle?
  • Can one of your programs help them get to their sales goals faster?
  • How can your benefits help your customer sell to their customer? { if you’re stuck on how to find your benefits, check out this post to help you walk through this process to get your answers. }
  • How can you focus on your customer’s business concerns?

And really spend some time online doing some research.

The top 5% of sales people schedule time in their day to look up a company before they set an appointment. They read, analyze and monitor what’s going on in their industry.

They don’t have anything more to help them with their research than you already have in your laptop or smart phone.

There’s a ton of information out in the interwebs for you to read to help you become a more effective partner to the small businesses or bloggers that you sell to. When your customers see how you understand how to get them more customers, there’s no longer a need for a sales pitch.

Understanding your customer’s problems and how your business is their solution is the key to getting repeat business. Take the time to answer these questions and you should start to see the full picture of how your products or services solve your customers’ problems.

You’ll realize that you’ll know your customer so well that you’ll start giving them what they want even before they ask for it.


Understanding your customer’s problems is the key to getting repeat business #smallbiz
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Struggling to make more sales on social media?

What would it feel like if your coaching programs were sold out? Or you could sell your products online because you were engaging in natural, meaningful conversations that don’t feel like a cheesy salesperson?

Imagine feeling confident because you’ve made real connections with the right people who know what you do and how you can help them. You know how to show up in your online spaces, sharing content that creates a sense of community with your customers.

Marketing on social media doesn’t overwhelm you anymore. You easily slip in and out of marketing in your social sites every week while still having time to build your business.

And you did it because you worked the steps in the Connect to More Customers Online Challenge.

Do you feel like this?

  • I don’t have anything to say that people want to hear.
  • I’m uncomfortable seeing myself on video.
  • I’m not one of those people who can just put myself out there and share. I don’t even comment in Facebook groups – I’m more a lurker!

I get it. I totally do.

I use to feel that way too and I can promise you, I’ve said every one of those sentences you just read. I understand what it’s like to have an amazing business where your programs and products aren’t selling.

The thought of putting myself out there being judged and dealing with negative comments made me want to hide behind my laptop.

BUT the idea that my business would fail if I didn’t connect with my customers was more powerful than my fear of hitting that Go Live button on a Facebook. I knew something had to change for me to create more meaningful connections to reach my customers.

When you focus on results, nothing changes. When you focus on changes, you’ll see results.

At the end of last year, my frustration level hit its peak when I realized that I had ended another year making the same amount of money that I did the year before. And the year before that one.

And the year before that one.

I was slowly becoming the true definition of insanity, “doing  the same thing over and over and expecting different results.” And yes, it was literally driving me crazy!

I knew that couldn’t control the Facebook algorithm or the next feature Pinterest change that would shake up their program again. But I could make changes to myself as an entrepreneur.

I could change my behavior and the tools I was using. I could change my mindset and how I thought about connecting to my customers. I could change my fear about getting myself out there to really truly engage with my community.

So that’s what I did.

I went on a journey of change. I wanted to learn how to have a better plan to be more visible and to create more meaningful connections.

I started with small steps outside of my comfort box. I journaled about what worked, what didn’t and why I was feeling the resistance to not do something simple as being consistent with my visibility plan.

When I came out on the other side, I experienced:

  • Confidence for setting a goal for myself and actually getting it done.
  • I felt more efficient with my time – I developed a plan where I knew what to post, what to say and where to go.
  • I accepted the fact that not everyone was going to get me. That my products were not for everyone and I’d much rather spend my valuable time connecting to the people who want to buy my programs.
  • I learned not to take this stuff so serious! Being an entrepreneur is meant to be fun and it was exciting to hit that Go Live button to share what I love with my community.

 

The first two weeks are FREE – your only investment is your time.

To continue The Connect to More Customers Online for weeks 3 – 6, you’ll need to join us for $37. { that’s a total of $37! }

What makes continuing The Connect to More Customers Online such a great investment is that it’s worth it to keep the momentum going. You’ve started the work, let’s finish the drill and end the 6 weeks stronger than where you were when you started.

Each week, you’ll continue to be challenged and you’ll have the opportunity to get feedback from the like minded business owners and bloggers in a supportive Facebook group.

The steps in The Connect to More Customers Online is 6 weeks of action-packed content, group support and accountability that will help you learn how to show up in your online space. You’ll develop meaningful connections that lead to deeper relationships and create easy sales conversations.

When you work through the actionable steps in this unique 6 week journey, you’ll not only know where and how to focus your valuable time but you’ll get connected to the right people who want to buy your products and programs.

 

If you’ve been looking for a way to make more sales from social media,

start your journey today and join us in The Connect to More Customers Online Challenge!

 

 

 

 

 

 

The post What do customers really want from your business? appeared first on Inner Social Media-ness.

       
 

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