How to launch a program I love the idea of posts where we share our mistakes and what we learned to fix them! It's been awhile since I've done some sharing about the behind the scenes stuff going on in my business. And since I've been working on a ...

 

Four Launch Mistakes I Made { and How to Avoid Them } and more...

Four Launch Mistakes I Made { and How to Avoid Them }

 Four Launch Mistakes I Made

 

How to launch a program

I love the idea of posts where we share our mistakes and what we learned to fix them!

It’s been awhile since I’ve done some sharing about the behind the scenes stuff going on in my business. And since I’ve been working on a new visibility challenge project {you can read more about this with the microblogging that I’ve been doing on Instagram – check out this post and this one too!}, I’ve got launching swirling around in my head.

A couple of years ago, I had my first attempt at launching my Pinterest coaching program.

I was so excited about this Pinterest program – it was different than anything else everyone was putting out there. It was a combination of my time saving Pinterest Process and a mastermind group where we could all work together to support each other to see better results on Pinterest.

I thought I had done everything right but my first launch crashed and burned. And since I’m being honest here … so did launch number #2, #3 and #4.

It was so bad that I didn’t have the energy to try again until the next year. I actually changed the name of the thing just so that anyone who had been following me all that time didn’t connect it with that failed program that I’ve tried to sweep under the carpet.

But running a business or blog is a learning process and over time, many things were tweaked and shifted with my Pinterest coaching program. So much that my latest session sold out half of the spaces in less than an hour!

So, I thought I’d share the mistakes I’ve made along the way and what I did to improve the launching process to sell out half of my coaching program so quickly.

Launch Mistake 1: Expecting too much too soon

I thought I had all the pieces in place for this to be a successful launch.

I had done my homework. I attended at least 10 different webinars about launching a program/product. I downloaded every worksheet, guide and pdf checklist I could find.

I worked through it all to figure out how many modules to create, how to make a workbook in Canva and did all the steps to create a sales page from the two group coaching programs I was in. I even got feedback from others to review my content and promotional strategy.

It felt like I had clicked every checkbox on my Evernote masterlist.

So the emails started going out to my list.

It wasn’t a huge list, like almost 2000 people but I wasn’t concerned about the number. I had read all the blog posts about how lots of folks had launched their programs with lists under 250 people. { remember, I had done my homework and read a ton of blog posts about launches! }

And I sat and waited. I waited for the sound of the Paypal app to go off on my phone but all I got was the sound of crickets.

What I learned:

Most business launches are a gradual process. If you spend a little time learning more about your favorite successful entrepreneur { either someone famous like Richard Branson or someone you follow on Facebook }, you’ll find that most of these folks have been doing this for years. And I mean like 5, 10 or more years.

They’ll never claim that they were an overnight success story.

As for my community on my list?

Well, that’s been a gradual process too. I tried to take them from downloading a free ebook to spending the equivalent of a car payment for a program that they’ve never heard of until I started sending them emails.

I didn’t have a clear customer journey that they could take them from learning more about how I could help them. I had nothing in place to provide them more value or to sell them something on the low end of the scale like a $15 Social Media Productivity Planner. I don’t think I even understood what a sales funnel was!

My big takeaway: It takes time to know your community and show them what’s it like to work with you before they spend any money. There are so many other people out there fighting for their attention and their dollars that it takes more than working through a downloadable  guide with a checklist to get them click the Buy Here button.

You need to spend time with your community and take them with you down the ‘know, like and trust’ path before they’ll buy from you.


Spend time with your community on the ‘know, like and trust’ path before they’ll buy from you
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Launch Mistake 2: Waiting too long to get out there

Going back to my launch checklist, I thought all I needed to do was send a bunch of emails and do a couple of webinars and BOOM – everyone would just buy from me.

I was so wrong on this one too!

For many of the people on my list, my one webinar { yeah can you believe this, I did just ONE!  } was the first time they’ve seen my face and heard my voice. I hadn’t done any Facebook Live events to answer questions. I didn’t do any online workshops before my launch to share great information with my community.

Seriously — I don’t even do selfies on Instagram!

And then I just decided to show up in their inbox and they would buy me? Wrong.

What I learned:

I don’t know how many times I’ve said, “People do business with PEOPLE that they know and trust.” And I didn’t give my community a chance to get know me as a person outside of a profile picture, someone they could trust to help them solve their problems.

My big takeaway: Invest in a good webinar program and make the effort to consistently get yourself out there to connect with your community.

I signed up for Crowdcast and now I schedule at least 2 online workshops every month. Sometimes I bring in guests to share what they know like how to be more visible online and other times, I do some free Pinterest coaching like how to go viral on Pinterest.

And don’t take it personally about how many people show up live to your events. With everyone’s busy schedules, most are more likely to catch your workshop or Facebook Live in the replay. The important thing is to show up and be consistent about it so your community gets to know who you are and what you do.

Launch Mistake 3: Not solving a problem

Sometimes we get a really great idea and get so excited about it that we don’t take the time to work things through.

My first version of the Pinterest coaching program focused on my pinning strategy, which only takes 15 minutes a day.  I was convinced that people who want to use Pinterest as a marketing tool wanted a process that didn’t take up too much time in their busy day. That they didn’t want to spend money on a paid scheduler or spend hours pinning 100+ pins every day.

Now I’m not saying that THIS isn’t an issue for Pinterest users but it’s not really the problem that they wanted me to solve. And certainly NOT something they were willing to pay for!

After my first disaster launch, I spent the next three months working 1:1 with my target customers with Pinterest Audits, listening to what their real challenges were with Pinterest. I learned that most of them weren’t that concerned with the time they spent pinning or spending a few dollars on a scheduler.

What they really wanted to know was how to make money using Pinterest.

They wanted to know how to connect with more customers. And they wanted to learn how to create a customized marketing plan that they could easily duplicate with all their services and products.

What I learned:

Communication with your community is just as important as having a great idea, maybe even more.

Spend some time talking to your customers or have them fill out a survey. Do some research in your Facebook Groups and read not just the posts but the comments from the people in the group.

And compare what you’ve learned to the program or product you’ve created. Does your great idea solve the problem that your customers are talking about?

My big takeaway: Do some research work BEFORE you spend anytime creating a workbook or producing a set of videos. You can build the best looking website with a slick membership program but if you’re not solving any problems your customers are dealing with, no one is going to buy.

Launch Mistake 4: Following everyone’s advice but not following your gut

I’ve touched on this before about the checklists I’ve downloaded and webinars I watched. I read the guides and followed the step-by-step process to launch a product.

I did everything they told me to do and yet, deep down inside, it just didn’t feel right.

I was told that I needed to create videos and workbooks for at least 6 modules. I needed to develop a website with a membership plugin so I could drip the content over 6 weeks. I spent WAY too much time, money and frustrated energy trying to do all these things that everyone was telling me that I needed to have for a successful launch.

And what happened after I followed everyone’s advice and steps to launch my Pinterest coaching program? Nothing. Zip, zero, nada.

What I learned:

If it doesn’t feel right, trust your gut.

Just because all these top bloggers have claimed that this launch sequence will generate a 6-figure launch for you, it doesn’t mean it’ll happen for your launch. If you find yourself fighting to do the work because something inside of you is screaming at you not to record that video, don’t do it.

There is no such thing as the perfect launch process with a 6 email sequence that will increase your income by thousands of dollars. It doesn’t exist so stop looking for it.

Stop stressing over this process and do what feels right for you and your business. Developing your program and the launch should flow with ease as you’re creating your sales page and promotional email messages.

My big takeaway: I threw out all my checklists and stopped watching any launch webinars. I asked myself, “If I paid money to take this course, what would I want to learn and how would I want to learn it?”

I went from a 6 week program that dripped out videos every week to setting up a live 2-hour Online Learning Workshop.  I set up a private Facebook group for questions with 2 scheduled Facebook Live Q&A sessions to ensure that if anyone was struggling, they’d have a place to go to get their questions answered.

And then as a bonus, I set up a second live 2-hour Online Learning Workshop after the first training session. How many times have you attended an interactive workshop and learned amazing action steps to take your social marketing to the next level only to drop the ball a few weeks later? The additional live 2-hour Online Learning Workshop resolved that problem.

In my heart and in my gut, I felt good about what I now call the Pinterest Interest Sales Funnel program.

Others must have felt it too because finally after all those attempts to launch a Pinterest coaching program, I made my first sale. And then another one and then another …

I did things my way and it felt good. I truly believed that my community felt it too because the last session I offered was able to sell out half of the spaces in less than an hour!

 

 

Are you looking for a better social media strategy to connect to more customers?

Get my FREE step-by-step process to the answer to your questions about how to stop wasting your time on social media. The Social Biz Builder ecourse will give you simple easy to follow action steps to give you clarity with your social media strategy help you find your focus to stop wasting your time online – and find the right customers who are looking for what you’re selling.

 

 

 

The post Four Launch Mistakes I Made { and How to Avoid Them } appeared first on Inner Social Media-ness.

       
 

How to Go Viral on Pinterest

How to go viral on Pinterest

What’s going with Pinterest?

If you spend any time in Facebook groups these days, you’ve tuned into many conversations about Pinterest that sound like this: “I’ve lost 10K Pinterest followers since yesterday” and “one of my clients lost 13.7K in the last 7 days.”

And it’s usually followed by, “Is anyone else experiencing this?”

So your followers have dropped, your traffic is falling, you’re freaking out and now you’re trying to figure out why and how to fix this. Which then turns into several people commenting with a story about a drop in their followers.

Then along comes to everyone giving their explanation as to what’s going on with Pinterest:
“Pinterest changed their algorithm”
“Pinterest is aware of the issue and they’re fixing the problem.”
“It’s summer … Pinterest use slows down in the summer.”

That last one is my favorite answer – you’re losing traffic because it’s summer. Do you really think that the time of year should affect your Pinterest activity?

I’m here to tell you that it doesn’t matter.

I know that from personal experience as I’m tracking a pin that’s going viral. The original pin was posted in April and sometime around June, it started to kick into the Pinterest program and by July, it was bringing more than half of my site’s page views every week.

Last time I checked, June and July are considered summer so … hmm… what’s going here? How did I get a Pinterest pin to go viral while some people are experiencing huge drops in followers and their site traffic is going up and down like a roller coaster?


Get a #Pinterest pin to go viral while others are experiencing drops in followers and site traffic
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That’s not how this works

One of my favorite things to say is from that Geico commercial with the senior women trying to figure out Facebook. I always laugh so hard when the one women gets frustrated and finally says, “That’s not how this works. That’s not how any of this works.”

That’s how I feel when I see all these ‘my followers are dropping’ conversations about Pinterest. I want to write in the comments, “Maybe it’s time to stop looking at these metrics as to whether your Pinterest strategy is working. That’s not how this works folks. That’s not how any of this works.”

Think about it like this – What’s your reason for being on Pinterest? Is it to connect with more customers or to have more followers?

I’m going to make a guess that you’re working this hard on your Pinterest marketing plan it’s because you want to connect to more customers. You want to find a way to grow your email list. And you know that Pinterest is one of the best sites where you can be found by people who are actively looking to buy your programs and products.

So how did I get a pin to go viral if I’m not consumed with growing my followers or worried about my site traffic? Did I make better images? Am I pinning to group boards or discovered some secret with a paid scheduler?

What did I do? I used the Pinterest strategy that I’ll detail for you in this post.

Tracking a pin that’s going viral

I first started to notice the viral pin when I saw the spike in my Google Analytics. My page views were growing faster than normal so the first thing I did was to look at what content was bringing people to my website.

When I logged into my Google Analytics, I followed this sequence: Behavior – Site Content – All Pages

I discovered that one of my blog posts – Secret to Sell Your Products Online – was giving me over 50% of my site referral traffic. I knew that this post was on Pinterest and had been shared to many of my group boards. It wasn’t something I shared on Facebook or on Instagram.

All of this site traffic came from Pinterest and from one pin.

Let me break this down about what happened and how you can start tracking your pins:

1. First check the Pin’s Individual Stats by clicking on the little graph that you see on the pins that you’ve pinned.

You can only see the stat’s graph if you are the original person who pinned it to a board that’s yours {this could be a personal board or a group board that you manage }.

Here’s my numbers:

My Pin has appeared in the Pinterest feed over 9,199 times since April 5, 2017 with a total of 576 engagements with it. That means that 401 people clicked on it to get a closer look at my pin, to read the description and learn what it’s about. Most of our engagement comes from this Closeup number.

That’s a good number but I’m really more interested in the next 2 numbers – 97 people saved this to their board { to save to read for later or maybe they read it now and wanted to keep the link to the post } and my favorite number, 78 people clicked on this pin and went to my website.

That’s 78 people who visited my site and saw my email opt-in to get on my email list. That’s 78 people who went to my site and clicked over to my Free Social Media Resources page to download my free stuff { and get on my email list! }. That’s 78 people who may have fallen down the rabbit hole to read all my latest blog posts.

That’s 78 people who have discovered me and the work that I do. That’s 78 potential customers that I’ve just connected to.

But this was just from my one pin — what happened to get 50% of my site traffic from this one image? OK so I don’t have a gazillion page views but I sure as heck have more than 78 people coming to my site. How did this pin go viral?

2. Next step is to check your Pinterest Analytics, specifically the section about the activity from your site.

Take a look at my Top Pin Impressions to review which pins are listed as the Top Pins that were shared on Pinterest in the last 30 days. I grabbed a screenshot of my Top Pin Impressions for the month of July … and this show was just half of the list!

Can you see a pattern here? Over 35 of the pins listed was the Secret to Sell Your Products Online pin. Now you’re starting to see the clicks to my site from the other pinners who shared my content.

To learn more about where your pin was shared, click on the pin name and you’ll see the board it was pinned to as well as the person who pinned it.  I clicked on the first link and it took me to an Etsy Tips board and that pin received over 1000 as the engagement number { since I didn’t pin it, I can’t see the little graph so there’s no way for me to tell how many in this engagement number is a repin or click }.

Big thing to note here — before the Pinterest Individual Stat feature dropped, we were able to see the total number of repins of the pin. It was called a cumulative lifetime repin number so any time your pin was shared, saved or clicked on, that number was just added to your original pin’s repin number.

With the Individual Pin Stat, things have shifted a bit with our pin stats. Now each time a pin gets repinned, it starts from zero. We no longer have the cumulative total lifetime repin number on our pins, no matter where they get pinned.

Each pin – whether it’s the original or a repin – creates a different pin URL and starts developing its own different stats.

The one thing you need to make a pin go viral

Now you can see the steps of how I tracked my pin to see how it went viral. By now you’re probably asking, what made this one pin, this one blog post bring me over 50% of my site traffic for the month of July { yes, in the summer folks so stop using the time of year as an excuse! }.

Did I do something different to the Pinterest image?
I followed the steps I use for every pin that gets posted – find engaging images that tell a story, use a clear clean font with a message on my pin and crafted my pin descriptions with targeted key words.

Did I pin my image to a specific group board?
I’ve done my research and yes, I know which group boards will give me a great reach on Pinterest. I know how to quickly find the best Pinterest group boards that will connect me to more customers. And the viral pin was pinned to those boards.

Did those two things help to make my pin go viral?
Yes and no. The pin itself and the group boards are just part of the process that grew my site traffic but the real reason that this pin went viral was because of the content.

When it comes to creating a viral pin, its all about your content and the not number of your followers.

It’s the content of your blog post, the content of the free download you’re offering, the content of the steps you’ll show someone how to do something. Your content is how you engage in a conversation with your customers – what problem does your information solve and how are you able to help them with your information or that free download?

Your content is reaching your customers where they are when they’re looking for the solution to their problem. Having a pin go viral means that you’ve been showing up on Pinterest, sharing your message and you’ve truly found a way to help someone solve a problem.

Get your Pinterest Review Guide

If you want to see what’s connecting with other Pinners looking for your content, download your Free copy of the Pinterest Review Guide to walk through a quick exercise to connect with more customers:

  • What boards should you pin your blog posts and promotions to?
  • What pins are getting shared the most?
  • How to understand the information in the Individual Pin Stats
  • How to use your Google Analytics to track your Pinterest traffic

 

 

 

The post How to Go Viral on Pinterest appeared first on Inner Social Media-ness.

       
 

How to Grow Your Business Without Spending a lot of Money

How to Grow Your Business Without Spending a lot of Money

How to Grow Your Business Online

When you first started your work online, you probably worked through some kind of checklist to figure out how to ramp up your business.

You read books and blog posts. You watched webinars and subscribed to newsletters. And you may have spent a little bit of money for an ecourse while you invested a whole bunch more of your time and that thing called ‘sweat equity’ to get your business off the ground.

So … now what?

For those of you who made it through the startup stress but still may be dealing with a tight budget, you might be wondering how to grow your business to the next level. I know that there’s a whole bunch of options out there to keep your business moving forward with very little money. But where do you start?

If you’re ready to invest the time and energy, check out these options to help you grow your business.

Create a Social Media Content Plan

Is this your social media strategy – you’re logging on to Facebook several times a day, pinning a few things on Pinterest and then you share a link of your blog post to one of your Facebook groups … and that’s it?

You’re wondering why your traffic isn’t growing as fast as it could. And you’re thinking, “Why does this work for all the people doing the same thing I’m doing? Why am I not getting this?”

You know that social media works but you just can’t figure out the pieces that you’re missing to make it work for your business.

Using social media as a marketing tool is not about loading up your paid scheduler every week. It’s an online networking program that allows you to connect with potential customers … as long as they can find you.

If you’re frustrated that you’re not getting results using some blogger’s favorite worksheet or a guide from an expert then it’s time for you to start creating a social media process that’s customized to who you are and what you do.

If you’re feeling scattered with your social media plans — What are you supposed to post? Where should you post it and how often do I need to get something out there? — sign up for the FREE Social Biz Builder Content Strategy Challenge and see how 5 simple action-filled steps can help you finally create a social plan that stops the overwhelm. Steps that will show you to how to get a social plan in place that’s filled with content ideas that increases your engagement with potential customers.

Click here to get a content plan that stops the idea that ‘posting whatever’ is your social media strategy.

Get Organized with Your Social Media Marketing

Now that you’ve worked through creating your content plan, how do you make sure that you get everything done without adding all these extra hours to you’re already busy day?

While I admit that some days it feels like I have a slight touch of OCD, if I wasn’t so organized, I couldn’t get all my stuff done. And since I’m going to be celebrating my 17th anniversary of being in business, I feel like I have enough experience to help you get organized.

So here you go folks … my advice to you to get your stuff done:

  1. The most important thing I can tell you is to plan, plan and then when you think you’re done, plan some more.

For those of you who cringe at the thought of planning stuff, break it down into 30 minute sessions. Create smaller action item lists to to plan out at least 3 – 4 months of content, blog posts and your upcoming projects.

  1. My best piece of advice is to create your planning system based on how you work best.

Not everyone works the same way.

Some of us like everything to be digital while others like to write it out. And some people need visual triggers and create a system where they can see the whole plan laid out with sticky notes.

I’m like a mixed up version of everything. But I figured out what works for me. I find time to add my planning sessions into my schedule. And I consistently follow it to avoid that overwhelming feeling of not knowing what’s next.

Let me share with you my planning process and the FREE worksheets to help you get more done and add more hours into your day.

Keep learning

Were you a good student as a kid? Did you like going to school because your friends were there or you liked the idea of learning just for the sake of learning?

As a business owner, it shouldn’t matter how much information you know or that you think that since you’re no longer a kid, you’re done with all this learning stuff. But to assume that you already know all that you need to know means that you’ve basically come to a stand still in your business.

One of the best things you can do for your business is to never stop learning. There’s always something new to learn, tips to try with your social media marketing and programs to try out to help you be more efficient with your day.


One of the best things you can do for your #smallbiz is to never stop learning #socialmedia
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When you look at other successful business owners, they openly admit to constantly learning something new every day. They read books, watch webinars and go to conferences to attend training course by the experts who share their knowledge. The best entrepreneurs know that to be successful, they have to be continuously learning.

If you’re gotten out of the habit of learning, it’s never too late to get started again. Take a look at these FREE workshops to help you learn something new to help you grow your business:

How to Make Pinterest Group Boards Grow Your Pinterest Traffic

Pinterest has been silently making changes — and important ones! — to Group boards that directly affect how to find good group boards to join. In this workshop, I’m sharing my latest tip about how to quickly find group boards that make sense for your business or blog.

Overcome Your Fear of Being Visible

Do you have a fear of getting yourself out there to promote your business? You know you need to do it to grow your business on social media but you’re stuck and just – can’t – do -it. If you’ve been holding yourself back from getting out there because you think you’ll make mistakes or you’ve convinced yourself that people will question, “who does she think she is?” — this interactive workshop is for you! 

How to Build Your Email List with Pinterest

You’ve heard people in your Facebook groups talking about how awesome Pinterest is for building their email lists. You’ve read the blog posts giving you all ‘my personal secrets’ to lead generation but you can’t quite figure out how to make this work for your business or blog. In this interactive Pinterest learning session, I’m going to take you through the steps to use Pinterest to get targeted customers into your sales funnel.

Create an Action Plan to Really Grow Your Business

Do you feel like there are never enough hours in the day, and that you are on a hamster wheel not having fun anymore? Join me for a not-so-common workshop to help you learn hot to move forward with your goals and how to identify & make time for the high value activities that will grow your business.

 

There you go folks … lots of ideas here to help you grow your business without spending a lot of money.

Don’t let all these options overwhelm you to the point where you decide to not do anything. Pick one or two of these ideas – watch a workshop this week, sign up for the Content Strategy Challenge, fill out a worksheet to get more organized with your social media plan.

Just do something.

And make sure that you keep at it. I promise you that over time, you’ll start to see progress because there’s more to building a business online than just using social media.

 

 

The post How to Grow Your Business Without Spending a lot of Money appeared first on Inner Social Media-ness.

       
 

Five Habits I Do Every Day to Get More Done

5 Habits I do every day to get more done

 

 

“We are what we repeatedly do. Excellence then, is not an act, but a habit.” – Aristotle

In my endless productivity quest with my business, Aristotle’s words have never been more spot on. I’ve learned how easy it is to get distracted and fall back into my old patterns { like spending way too much time on Facebook or creating content for the pure sake of just creating it }.

We are the habits that we repeatedly do. And good habits can make all the difference between promoting your new program on social media and falling down the Facebook rabbit hole.

I’ve shared with you in many of my posts how I use this process to develop my social content calendar or how to use a review guide to see what’s working with my Pinterest strategy.

But these are just the tools to help me get my stuff for work done quickly and easily.

To really get these tools to work, these programs need to be a part of habit that you’ve created. Something that you’ll do without ever having to think about the steps you need to take.

A habit is created when a number of action steps come together into a process.

If these actions are repeated enough times, this process becomes a habit. And when this habit happens enough times, it turns the behavior into something that goes into auto pilot, where you don’t even have to think about it anymore.

You just do it.

So what happened this past year as I’ve been more and more aware of my focus? What’s been going on in my Inner Social Media-ness world as I’m working through all the steps to get my new programs created and sharing my products on social media?

I’ve developed some habits that have not only helped me stay focused, they’ve motivated me to keep moving and growing and getting these things done.

The honest-to-goodness 5 habits that I do every day

1. Visual Habit Tracker

My favorite habit is watching my progress with my visual habit tracker.

I know that the term ‘visual habit tracker’ sounds like a fancy program but it’s really not. Mine is a simple printout of a calendar for the month where I can track a few habits I’m trying to turn into a behavior that I don’t have to think about anymore.

I just do it.

The new habits I wanted to start this year were to eat better, say my affirmations every day and really keep a close eye on my social sites { not just a monthly check-in }. So the days on my calendar become this mix of food notes, check marks from doing my affirmations and weekly follower counts.

Looking at my habit tracker every day reminds me what I actually did that day. Before I started tracking this on my habit calendar, I would end my day wondering did I really do these things or did I think that I did?

I admit there’s been a few days when I haven’t been able to get these things done so I left that day blank. And that’s where the motivation sets in – those empty squares in my calendar were starting to bug me so I made an extra effort the next week to do all my new habits.


Habit tracker = motivation. Those empty squares will keep you focused to do your habits every day.
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This is a copy of my habit tracker but you can use a space in your daily planner or a mobile app to track your habits with your phone.

2017 Visual Habit Tracker

 

2. Tracking My Time

I started to really track my time last year. I wanted to see how long the action steps I was doing with my social updates were taking – and not what I thought it was taking.

I thought I could knock out a batch of images for Instagram in about 30 minutes. But when I tracked my work, it took twice as much time. The whole process took me a little over an hour!

And now that I know this information, I can block off the right amount of time in my schedule and see what I can do to streamline my steps and be more efficient with my time.

If you want to learn how to start tracking your time, download this Creating a More Focused List Guide that shows you the step-by-step process with a free Task Tracking worksheet you can download to start using today.

3. Prioritize My Day

My priority system is not like most solopreneurs. I don’t just work through a list until I’m done. I do things differently.

My priority habit starts like this: First thing in the morning, I look at my calendar to see what absolutely needs to get done that day.

Then – here’s where it gets different – I see how much time I have to get my work done.

I review my planner and ask myself, “Do I have client calls, am I teaching a workshop or taking care of something with my son that day? What’s going on today that will take my focus off the work on my desk?”

And that’s how I prioritize my day. I base the order I work on things by on how much time I have to work uninterrupted at my desk. Then I run down my to-do list of stuff { making sure I’m not missing any deadlines } and find pockets of time to fit those tasks into my day.

Since I’ve been tracking my time, I know how much each of these things will take me so I know when to work on what project when I have enough time to get it done.

4. Guard My Time

I know how distracting it can be to constantly be checking emails and logging into Facebook.

In a study from the University of California Irvine, researchers monitored workers on the job and studied what happened when they were distracted.

Here’s what study lead Gloria Mark told Fast Company about the results:

You have to completely shift your thinking, it takes you a while to get into it and it takes you a while to get back and remember where you were …We found about 82 percent of all interrupted work is resumed on the same day. But here’s the bad news — it takes an average of 23 minutes and 15 seconds to get back to the task.

I wouldn’t be surprised if it took me longer than 23 minutes to get back to my work. So now, I guard my time and block off certain times of the day to check email, go on Facebook and respond to messages.

I’m also aware of my top energy times of the day and do my best to NOT use that time to do low-energy work like checking emails or posting in my Facebook groups.

I’ve learned that my time is precious and when I use it wisely, I get more done in my day.


Learn how to guard your time – it takes an average of 23 minutes and 15 seconds to get back on task.
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5. Take Productive Breaks

I use to work straight through the day. Eating both breakfast and lunch at my desk and taking a 10 minute break to step away from the computer { which was mostly, getting my breakfast or lunch together to bring into my office! }.

I would end the day saying, “Hey look at me getting so much done!” And that worked great for the first few months – until the burnout set it.

Then I’d take a day off and start back up again with my ‘work through the day’ schedule.

But seriously, was I really getting more done by pushing myself to work more hours?

Not really. Eventually, it took its toll on my energy level and even during what I consider my high-energy hours of the day. It was starting to be a struggle to focus.

So now I take productive breaks AWAY from the laptop.

I make time for a 30 minute lunch and then in the afternoon, I plan a 20 minute break to walk my dogs. Getting outside in the fresh air helps me feel recharged and it even gives me an extra boost to keep me going until the end of the day.

Want more tips to get more done in your day?

Time to think about downloading a Social Media Productivity Planner!

The Social Media Productivity Planner is the tool for you when you’re ready to take back control of your minutes. You’re ready to take back control of your schedule. You’re ready to take back the power you feel like you’ve lost to that social game that’s hard to beat.

If you’re ready to do this social media marketing stuff differently, then grab your FREE 20-page glimpse of the Social Media Productivity Planner.

Get your complimentary sampler to learn how to get more focused social media goals! 

BUT … if you’re:

  1. Tired of aimlessly posting wherever and everywhere and getting nowhere.
  2. Done with the weekly struggle of what to post or what site to use.
  3. Worn out from not knowing why your social strategy isn’t working.

Download the Social Media Productivity Planner! Grab the one tool you need to take you from wishing you had time to grow your business to owning a profitable business.

 

 

The post Five Habits I Do Every Day to Get More Done appeared first on Inner Social Media-ness.

       
 

Pinterest Marketing: The Complete Guide to Review Your Pinterest Strategy

Pinterest Marketing: The Complete Guide to Reivew Your Pinterest Strategy

 

 

Pinterest Marketing for Your Business

You’ve been working hard on your Pinterest marketing. You’ve created some great content, you’re starting to see an increase or worse – a decrease! – in your followers and your traffic … but how can you really know what’s going on with your Pinterest strategy?

How can you figure out what parts of your Pinterest plan are working and what needs tweaking?

Like any other social site, Pinterest has been adding new features and removing some of the things that we’ve used to monitor our Pinterest accounts. And like all the other Pinners, I was doing my best to keep up with the changes and shift my marketing strategy to work with these new features.

In my usual fashion, I started to run a couple of Pinterest experiments. At one point, I even shut down all my promoted pins just to see what would happen when I went purely organic.

As I was running my experiments, I discovered one of the best kept secrets about how to see what’s working with your Pinterest marketing plan, which boards are the best place to pin your content and how to see which pins were getting clicks back to your website.

How to Review Your Pinterest Plan

When was the last time that you clicked into your Pinterest Analytics? This is the best place to find all this crunchy Pinterest goodness that I’m going to share with you in the Pinterest Review Guide.

To find your analytics, you must have a business account. If you haven’t converted your personal account to a business one, go to the Pinterest Help section and look for the information to convert your account to a business account. It’s super easy and you won’t lose any of your pins or boards when you convert your account.

For those of you who already have a business account, just go to your profile page, click on the three dots and go to the Analytics links in the drop down list of options.

Pinterest Analytics

 

An overview page will open up and you’ll see three different sections. Take a few minutes to click around in each of the sections to get the full view of what’s going on with your Pinterest account.

To get more information about how to dig deep into your Pinterest Analytics to learn more about the people you’re reaching and how they’re finding your pins, download your FREE copy of the Pinterest Review Guide.

 

What Boards Should You Pin Your Content On?

One of the questions I get asked all the time in a Pinterest coaching session is, “How do I know where to pin my blog posts?”


Get the steps to learn where to pin your blog posts and promotions on #Pinterest
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Most of us have at least 25 boards of our own and have joined anywhere from 10 – 20 Group boards. Unless you want to do a manual repin count every time you pin your content somewhere, it can get pretty confusing trying to figure out which boards are actively sharing your pins.

With your Pinterest Analytics, we have not just one but TWO places where we can find this information! The first place is by clicking into Your Pinterest Profile section and then scrolling down to the Boards with the Top Impressions section.

Another option is to click into the Activity from your website section. You’ll find an area called Boards with the Top Impression section under your top pins.

The difference is that your Profile is giving you the numbers for the views your pins get on Pinterest. The Board section in the Activity from your website is showing you the views your pins DIRECTLY from your website are getting on Pinterest.

PLEASE NOTE:  As I started to work through the process of using my Pinterest Analytics to review which boards are my top boards to pin, I noticed that there was a difference in the results between those who use a Pinterest scheduler and those who pin manually.

Because of the programming connected to a scheduler, this is directly affecting what is showing up in your results in your analytics. If you program your scheduler to pin to more of your personal boards then those will show up higher in your results due to the frequency of pinning from your scheduler.

To see which board { yours or a Group board } is driving the most traffic from Pinterest, take a look at the Board section in the Activity from your website section.

If you are using a scheduler, I recommend that you compare these numbers to what you’re seeing in your monthly scheduler reports. Look for patterns. Notice which boards show up in both your Pinterest Analytics and your scheduler reports.

When you see the same boards showing up in your Pinterest Analytics and your scheduler report, you can be sure that these are the best boards for you to pin your blog posts, online programs and downloadable ebooks and printables.

Your Top Pinterest Pins

What does it really mean when you hear someone talking about your Top Content?

When I reference the words ‘top content,’ I’m referring to the pins that you’ve shared on Pinterest that are getting the most repins and the most clicks to your website.

While the boards that you’re pinning to { this includes your boards and Group boards } are important in your review so you know WHERE to post, it’s really the content of your pins that Pinterest cares the most about when it comes to your ranking and how often your pins are being shown to other Pinners.

For those of you who don’t know about Pinterest’s ranking { or just need a reminder! }, this part of the Pinterest process is connected something called Smart Feed.

Let’s start from the beginning – what is Pinterest’s Smart Feed? Basically Pinterest assigns a score or a ranking to each pin that gets uploaded to the social site.

The Smart Feed ranking is based on these three factors:

  • The quality of your pin’s image
  • The quality of the source or website link that’s connected to the pin
  • Interests you’re following

Then Pinterest uses the pin’s rankings combines it with your interests { the type of content you pin } and pops them into your home feed. The order of when the pins are uploaded to the site no longer makes a difference in what you see when you log on for your next pinning session.

Pinterest now shows you the images that rank highest in their Smart Feed three-factor criteria.  And then they drop in a feature called Related Pins based on your interests and what content they believe you want to see in your home feed.

And this is what we see when we click on that red Pinterest app and start scrolling through the pins in our home feed.

As you’re looking at your analytics, I want you to think about this with regards to how you develop your pinning strategy: The top boards we pin to help active Pinners find us but it’s really our content that we share on Pinterest is how we grow our traffic.

How can you find out which pins are your top content?

The best place to start gathering this information is to go to the Activity from your website section, go to the CLICKS section and review your top pins that sent your site traffic in the last 30 days.

Impressions are good to look at and seeing your number of repins are totally cool BUT – we want people to come to our website. We want people to read our posts, check out our online programs and download our workbooks.

Chances are, you’re going to see duplicate images of the same pin listed in the Most Clicked list. To see where these pins with the highest click numbers came from, you can click on the pin, scroll down under the pin description and you’ll see the details about who pinned your pin and what board it was pinned to.

If you want to learn how to use the Most Clicked Pins information to see what’s connecting with other Pinners looking for your content, download your Free copy of the Pinterest Review Guide to walk through a quick exercise to connect with more customers:

 

Individual Pin Stats

Recently Pinterest added a new feature that allows us to view statistics on a specific pin called “Your Pin Stats.”

This feature is available only to Pinterest Business Accounts and to view your Individual Pin Stats, just click on the chart image on your pin { on desktop only! } and you’ll see the engagement numbers of your pin.

Individual Pin Stats

 

 

The Individual Pin Stats takes up to 36 hours before you can see your engagement information. Which means that it’ll at least a day before you can see how your pin is performing on the board it’s pinned to.

Also note that the number we’re seeing on our pins is no longer a total repin number but a combination of the pin’s impressions, clicks and saves.

 

 

Let’s start with the basic parts of the Pin Stats – the numbers!

Individual Pin Stats

The first line gives you a number about how many times this specific pin { not the repins of this pin } has appeared in the Pinterest feed. This number is your total impressions { eyes on your pin }.

The first number in the next line is something called Closeups – this is the number of times someone clicked on the pin to get a “closer look” at the pin, maybe to read the pin descriptions or see the full image.

The next number is Clicks — this is the MOST important number! — it shows the number of times that people have clicked on the pin to go to your website.

The last number is Saves – which is their word for repin. This is the number of times that a pinner has saved it to a board. When someone saves your Pin, your stats will reflect that save, but you won’t see any of the additional activity that new, saved version of the Pin gets.

I also ran a little experiment to see what would happen if I did a repin of one my viral pins. I repinned my own content, to my own board { not a group board } and basically what happened?

Every time you repin your content, your pin will start from zero. We are no longer seeing the aggregate repin number on our content. Each pin is its own new piece of content, no matter how many times you’ve repinned it to a group board.

What does this mean for your Pinterest Strategy?

It means we need to go back to the basics of pinning. It means that to ensure that your content gets added into Pinterest’s algorithm of what shows up in the search, you need to make sure that you’re repinning from your original image to your group boards and personal boards.

Those repins will grow on their own { especially if this is great content! } but you should focus on the original pin and get as many repins to that one as possible to reach more people on Pinterest.

Get your Pinterest Review Guide

You’ve been working hard on your Pinterest marketing but how do you know what’s working? Download your Free copy of the Pinterest Review Guide and get the steps to review the following information about your Pinterest strategy:

  • Your Pinterest Followers
  • Are they finding you on mobile or desktop or both?
  • What boards should you pin your blog posts and promotions to?
  • What pins are getting shared the most?
  • How to understand the information in the Individual Pin Stats
  • How to use your Google Analytics to track your Pinterest traffic

 

 

 

The post Pinterest Marketing: The Complete Guide to Review Your Pinterest Strategy appeared first on Inner Social Media-ness.

       
 

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