Is your Pinterest traffic dropping? Are you pinning your images and no one seems to be repinning your content? Are you seeing a drop in your traffic from Pinterest? If this sums up what’s been going on with your Pinterest marketing plans, you’ve ...

 

4 Steps to use Pinterest to Drive Traffic to Your Site and more...

4 Steps to use Pinterest to Drive Traffic to Your Site

4 Steps to use Pinterest to drive traffic to your site

Is your Pinterest traffic dropping?

Are you pinning your images and no one seems to be repinning your content? Are you seeing a drop in your traffic from Pinterest?

If this sums up what’s been going on with your Pinterest marketing plans, you’ve probably started doing some research to figure out what’s happening and how you can fix it.

Maybe it’s time you need to take a step back and do a deep dive review of your Pinterest account. Something that I like to call a Pinterest Audit.

The reality of Pinterest is that it’s not the same visual site you signed up to when you first set up your business account. And the only way that you can get your Pinterest marketing moving again is to find a way to stand out from all the other millions of Pinners.


To get your #Pinterest marketing moving you need to stand out from all the other millions of users.
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Basically, you need to figure out a way to differentiate your business or blog and your products on Pinterest.

Why you should Audit your Pinterest Account

The purpose of a Pinterest Audit is to review how your business or blog is connecting { or maybe not connecting! } with all those potential customers actively using Pinterest every day.

A Pinterest Audit will help you figure out what’s going on with your Pinterest marketing by:

  • Discover the strengths and weaknesses of your Pinterest marketing plan.
  • Design your Pinterest messaging of boards and pins with your online programs and products.
  • Helps you understand what to pin, where to pin and how often you should be pinning your top content.

You know how to do all that, right? { no? }

So what can you do? Follow these steps to do your own strategic Pinterest Audit …

Step 1: Create an Audit Plan

The first step of your Pinterest Audit is to create a plan of the topics you want to cover. You can use a word document, an online note taking program or even a mind mapping program – use whatever you want, just write it down!

These are the elements you want to review during your Pinterest Audit:

  • The messaging from your business or blog – are you clear about who you are and what you do?
  • Review your website – do you have content created with engaging images that’s ready to pin or do you need to create better images?
  • Your targeted market – do you know who you’re trying to reach and how they’re using Pinterest?
  • Review the strengths and weaknesses of your products and programs – do you have plan to market these online products on Pinterest?

Step 2: Look at Your Web Analytics

As an online business using Pinterest, it’s super important that you review your Google Analytics on a frequent basis. When you’re reviewing your analytics, you’ll want to include the following metrics:

  • Website traffic – take a look at your page views to see how much traffic is coming from Pinterest in the referral section. How many people are clicking on your images in Pinterest to come to your website?
  • What are they clicking on – you can see the specific pin that brought them to your site by reviewing the traffic referral, click on the Pinterest link and you can see the number of times people from Pinterest clicked on it and came to your site.
  • Pinterest Analytics – click into your analytics on Pinterest and go right to the section about Activity from your website. You’ll be able to see which pins are being repinned the most and which boards are the best places for you to pin your top content to.
  • Individual Pin Stats – on each of your pins, you’ll see a little graph image next to the repin number. Click on the graph and the individual activity for that specific pin will pop up. You’ll see how many people clicked on that pin to visit your site.

 

 

Step 3: Ask your Customers

Checking your analytics is a good place to see an overview of your Pinterest account but what can you do to drill this down to what your customers are seeing when they find you on Pinterest?

Try asking about five of your customers { or friends who are close to your target customers } to review your Pinterest account and listen to what they’re saying about your business or blog on Pinterest.

Here’s some questions you can ask them:

  • What makes your business or blog different than others doing what you do?
  • Can they do a quick scan of your boards and be able to tell what your business does or what your blog writes about?
  • Ask them to click into your Pins section – can they immediately find and see the content that you’re pinning from your site?
  • Then ask them review your Pinterest pins and have them tell you what they think the content is about without clicking on the image’s link.

Step 4: Action and Monitor

In the end, a Pinterest Audit is useless if you don’t create an action plan for all the problems and issues that you found. To develop your Pinterest Action Plan, make a detailed report of everything you reviewed and how you’re going to address the issues you uncovered.

List out all the problem areas you discovered during the audit. Next to each issue, write down a list of action items you can take along with a reasonable timeline when you plan to get it done.

After all your Pinterest Action Plan items are done, monitor the progress of your changes and see if your actions worked or need tweaking. One big thing to keep in mind – a Pinterest Audit is a continuous exercise, something you should go through on a regular basis so you can always keep moving forward with your Pinterest strategy plans.

Need some help doing your Pinterest Audit?

When was the last time that you took a really honest look at the pieces and parts of your Pinterest account? I’m going to make a guess that it probably happened the day you set everything up and verified your business account.

And I may be just taking a stab in the dark here but I’m going to say that you’ve probably never taken the time to really review all the elements that make up your Pinterest account – things like your images, boards and pin descriptions – and evaluate their cohesiveness … or lack there of.

If you need some help doing your Pinterest Audit, reserve your coaching space for one of my Pinterest Audits and get your custom Pinterest Action Plan to make sure that your marketing plan is bringing you website traffic and more customers from Pinterest.

 

The post 4 Steps to use Pinterest to Drive Traffic to Your Site appeared first on Inner Social Media-ness.

       
 

How to Set and Measure Social Media Goals

How to Set and Measure Social Media Goals

Social Media Marketing for Your Business

Holy crap – I can’t believe it’s May already! It’s amazing how fast this year has flown by.

Remember when we were kids? It felt like it took FOR.EVER before your birthday would get here. And summer? Seriously, that felt like time was moving at the speed of a turtle.

And now it’s almost June and the first half of the year will be over before you know it.

It feels like it was just a couple of weeks ago that it was the first of the new year. We were all excited to start out 2017 with all these plans. We set goals of where we wanted to go and what we wanted to do.

Plans and goals are great as long as you’re paying attention to what you’ve done and what’s left to work on in your big strategy plan that you spent days { or in my case – weeks! } typing up.

And the end of first half of the year is a great time to step back and look at where you’ve been. It’s like I always say, “How do you know where you’re going if you don’t know where you’ve been?”


How to track your #socialmedia goals to know where you’re going by learning where you’ve been
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Tracking where you’ve been

To help you get ready for June so you can track what happened with your social media plans, take a look at this review to give you an overview of what’s working with your social strategy and what needs to be tweaked.

1. Google Analytics

For your mid-year check-in, let’s get an overview of the website traffic coming from your social sites and recap the first half of this year.

Print out this FREE Social Media Check-in Worksheet to track the following:

  • Run a report in your Google Analytics with the dates Jan 1 – May 31 { or you can print this out for a monthly review }.
  • Fill in your page views and then add in which social sites are the top referrals to your website.
  • Let’s take a look at your content and what’s bringing people to your site. Use this sequence:  Behavior – Site content – All Pages
  • What was the Top 3 content pages for the first half of the year? Your content could include blog posts, sales pages and promotional or free resources on your site.
  • Now answer – what happened during this time frame to turn these pages into your top content? Did you run a promotion like a Facebook ad, shared your link in a social media group. What happened to get those numbers?

2. Social Sites

Now it’s time to do some digging in your social sites. This will take more than a few minutes so make sure that you set aside enough time to really review the numbers and write down what you find in your reports.

Facebook:

When you log into your Facebook fan page, click on the Insights button across the top section of your page. When you scroll down the page, you’ll see something that says, Your Most Recent Posts. Click on the ‘see more’ button to get more details about your other posts.

I wish there was a way to request a date range but unfortunately, there’s not. You’ll just have to keep clicking the ‘see more’ button until you see your posts come up from January.

Now pull out your Social Media Check-in Worksheet and go to the Social Sites Report section. The page is set up for just ONE social site so you can print out as many as you need to cover all of your top social sites.

Fill out the following in the worksheet:

  • By looking at the Reach number, which were your Top 5 posts in Facebook?
  • In the next section, write down your engagement numbers – clicks and shares.
  • In the last section, write down some notes about what happened to create this number. Did you share your post in a Facebook group? Did you share your post with your personal profile and a bunch of your friends commented, liked and shared it to their friends?

Twitter:

To view your Twitter analytics, log into your Twitter account and click on this link: https://analytics.twitter.com/

This pulls up a really cool summary report of your top Twitter activity. It’s separated into each month’s top highlights so to see your full report for the month, you’ll need to look for the link that’s called ‘View all Tweet Activity.’ This will pull up all of your tweets for each month in the first half of the year.

Now pull out another Social Media Check-in Worksheet and go to the Social Sites Report section. Remember, the page is set up for just ONE social site so you can print out as many as you need to cover all of your top social sites.

Add your notes into the following in the worksheet:

  • By looking at the Impressions numbers, which were your Top 5 tweets in Twitter?
  • In the next section, write down your engagement numbers.
  • In the last section, write down some notes about what happened to create this number. Did you use a specific hashtag? OR did you get a lot of retweets and that contributed to your increase in the total impressions?

Pinterest:

To see what’s going on in your Pinterest account, log into your profile and click on the three dots above your name to give you a drop down list. You’ll see the analytics link located in that list.

Pinterest will give you loads of information about your account but for the purpose of this report, just click on the link that will give you the breakdown for the activity coming from your site.

At the top of the page you’ll see the word Impressions and you’ll see an area where you can indicate a date range. This will let you view the stats for each month so you’ll have to run a search for each month that you want to review.

Now get out another Social Site Report in your Social Media Check-in Worksheet.

Write out the following in the worksheet:

  • By looking at the Impressions numbers, which were your Top 5 pins on Pinterest? Fortunately, Pinterest gives us the top impressions from the highest to the lowest so you’ll be able to easily see your top pins from your site.
  • In the next section, write down your engagement numbers – clicks and repins.
  • In the last section, write down some notes about what happened to create this number. Did you share this in one of your group boards? Did this one have a certain image connected to it? And what about the pin description, did you use specific key words?

3. Profile Check

After you’ve run a search for your top numbers in your social sites, take a look at your profile in the sites where you’re active.

Answer these questions as you review your profiles:

  • Is your bio up to date? Has anything changed that you need to remove or add to your bio information?
  • Do you need to update your profile picture? Did you get a new headshot and forgot to switch that out with one of your sites?
  • What about your cover photos? Are they the correct image sizes or have an old image from a program you’re not promoting anymore?
4. Set Your Goals

By now, you should have a good idea about what’s happening to bring traffic to your website and what’s working with your social sites. It’s time to set your goals for the next Quarter or for the rest of the year.

On the last page of your Social Media Check-in Worksheet, you’ll see an area to write out the following:

  • The total number of fans or followers at the time you’re working on the recap.
  • What’s the number you’d like to see that social site get to in the next 3 months? OR what you’d like to see happen by the end of the year?
  • Do a little brainstorming and write out a couple of action items that you’ll do to get to that goal.

After you’ve worked through the Social Media Check-in worksheet, you should have a better understanding of where you’ve been to help you get to where you want to go.

 

Want more tips like these to get more social media marketing done in your day?

Time to think about downloading a Social Media Productivity Planner!

The Social Media Productivity Planner is the tool for you when you’re ready to take back control of your minutes. You’re ready to take back control of your schedule. You’re ready to take back the power you feel like you’ve lost to that social game that’s hard to beat.

If you’re ready to do this social media marketing stuff differently, then grab your FREE 20-page glimpse of the Social Media Productivity Planner.

Get your complimentary sampler to learn how to get more focused social media goals! 

BUT … if you’re:

  1. Tired of aimlessly posting wherever and everywhere and getting nowhere.
  2. Done with the weekly struggle of what to post or what site to use.
  3. Worn out from not knowing why your social strategy isn’t working.

Download the Social Media Productivity Planner! Grab the one tool you need to take you from wishing you had time to grow your business to owning a profitable business.

 

 

The post How to Set and Measure Social Media Goals appeared first on Inner Social Media-ness.

       
 

How to Promote a Pin on Pinterest

How to Promote a Pin on Pinterest

What are Promoted Pins?

Pinterest defines Promoted Pins like this: Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them in relevant search results, category feeds and home feed.

I was beyond excited when I launched my new Pinterest strategy ebook “How I Grew My Pinterest Account to over 10,000 Followers.”

Not only was this ebook a great opportunity to share with everyone the steps I use to grow my Pinterest account, it was also a cool way for me to increase my email list. And as you know, as entrepreneurs and bloggers, one our greatest assets is our email list to build our community.

As I was working through my marketing campaign for my Pinterest strategy ebook, I decided to add Promoted Pins into the marketing mix. I was approved for Promoted Pins because I have a business account plus I was curious to test this out and see how the whole thing worked.

How Does this Promoted Pins Stuff Work?

Yeah, I had a lot of questions too.

Pinterest does an amazing job of giving you the steps to create and edit your Promoted Pin campaigns. They walk you through how to target your customers to how to set up an ad group to how to use that Promote button you’ve been seeing on your pins.

Even though Pinterest’s help section is pretty comprehensive about how the technical stuff, I know that you guys have more questions about how all this Promoted Pin stuff works.  I mean it’s one thing to get all the steps to do something. It’s another thing to learn more about how the whole experience of doing something is going to work.

If you want to know how to set this thing up right, hop over to Pinterest’s Promoted Pins help page and follow the steps on how to get more people to see your Promoted Pins. They do such a great job of explaining the process that I wanted to use my post to go deeper into how the whole program works and how you can grow your pin’s reach.

Instead of me just blogging a list of things to do, I’ll share with you about my experience plus some of the added research I did about Promoted Pins.


Do #Pinterest Promoted Pins work? Check out my results with these ads to reach more customers
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1. How long does it take for your pin to go from pending to running?

It usually takes a day to two for your promoted pins to get approved. If it takes longer than two days, there’s a good chance that the pin has been denied.

When I run my Promoted Pin campaigns, my pin get accepted immediately and go from pending to what they call ‘running’ in 24 hours. BUT the first time I ran a campaign, it took almost 5 days before my data in the Promoted Pins dashboard to show up.

I had to send a message to Pinterest’s Help section to kick this thing into action. Within a few hours of them responding to me, I saw something get processed through my bank { from the credit card number I set up with the Promoted Pin } and an hour after that, my data showed up in the dashboard.

2.  If your pin gets denied, why didn’t they accept the pin?

Pinterest has certain guidelines that they use to determine which pins will get accepted. It’s their goal to ensure that the Pinterest user’s experience is the best that it can be and they want to make sure that any paid pins are not intrusive to the Pinner’s feed.

Some of the reasons for a pin to be denied are:

  • The link was directed to a real landing page, not a blog post.
  • There was an end date associated with your campaign {since pins last for years they don’t want anything with an end date}.
  • The image, pin and blog post had the word ‘free’ in them.
  • Promotional copy like ‘50% off,’ ‘2 for the price of 1,’ ‘discount sale’ or ‘limited offer.’
  • Posting the actual price IN the image itself.
  • Using excessive symbols or hashtags in your pin description.

3. Pinterest says that we should use 30 key words in your campaign.  How do you come up with your key words?

The first place to start is to use the Pinterest Guided Search at the top of site. Start running a search to find the most applicable keywords that are already being searched on the site.

I use anywhere from 20 – 30 key words for each campaign that I’ve run. If you get stuck with what to use, Pinterest will also give you some suggestions in the key word section. You can type in a generic term like marketing and Pinterest will offer up suggested key word phrases like marketing ideas, marketing plan and marketing digital.

By adding in these specific key words into your campaign, it allows Pinterest to pull your pin into the home and category feeds when someone is searching for that phrase.

I also wanted to share this Promoted Pin nugget with you: when you’re ready to tweak your campaign, go to the Promoted Pin dashboard and click on the specific pin campaign name.

Next, look for a link in the top right called “Edit Promoted Pin.” That link will take you another screen where you’ll be able to add keywords, delete the ones that aren’t working or change your target audience specs.

Here’s an example of some of the keywords that I used for my Pinterest strategy ebook:

 

4.  How often should you tweak the campaign? And what elements do you change, the keywords, the copy?

Once everything gets approved and it’s up and running, it’s a good idea to monitor your campaign at least once a week. Mostly, you’ll be tweaking the keywords, but occasionally, you’ll add more info in the pin descriptions to give them more details about what they can expect when they click on the pin.

Once my campaign has hit it’s stride, I usually check into the Edit Promoted Pin section at least once a month. The first few months will give you some idea of what key words connect with Pinners and what phrases are not being searched for. I delete the ones that aren’t working and add in a few more based on Pinterest’s suggestions.

5. Would you say that your results came in drips and drops or did you hit a point where it started to flow and your list grew exponentially? If it just hit the flow, how long was your campaign running before you got into the daily flow?

My campaigns usually take off pretty quickly like maybe a week or so. After that, they’d start producing consistent clicks and conversions on a daily basis.

There are definitely days that are a little slower but for the most part my sign ups have consistently grown week after week, my list is growing every day.

Just look at these numbers after only two weeks when I first started running this campaign:

 

my promoted pin results

 

My list continues to grow and this pin has now been pinned to over 7,000 boards. It not only grows my email list but this one pin, this one piece of content has introduced me to clients who have signed up for my coaching programs. Take a look at this updated screenshot a year later with the same campaign:

 

promoted pin june 2016

 

So there you go folks … the details about how Promoted Pins work and how you can tweak your campaign.

I can honestly say that my Pinterest strategy ebook Promoted Pin is not just growing my website traffic but it’s filling up my email list with more qualified people.

It was easy. The results came pretty quickly. In two weeks, I saw results!  From this point on, Promoted Pins will always be a part of any marketing campaign I run to promote my business.

 

Want more tips like this to grow your Pinterest followers?

This post is a sample of what you’ll get with my Pinterest strategy ebook. Click here to grab your FREE copy of ‘How I Grew My Pinterest Account to over 10,000 Followers‘.

 

The post How to Promote a Pin on Pinterest appeared first on Inner Social Media-ness.

       
 

How to Make an Offer They Can’t Refuse

 

Connecting with Your Customers

To create an offer on Facebook { or any other social site } you’ll need to take your marketing to the next level and give your customers an offer they can’t refuse.

{ Did you just read that in your best Godfather voice? }

We can throw our stuff up on a web page all day long but what’s really going to get people to click on it? What’s going to make them take that extra step and give you their email or better yet, buy something from your site?

It starts with that simple exercise that we walked through in the Secret to Sell Your Products Online post. It’s about knowing the the difference between the features and benefits of your products or services.

Most of us confuse our list of features with benefits. To dig down deep and find out your blog or business’ benefits, you’ll need to answer this question for your customers, “What’s in it for me?”

To learn more about how to figure out your features and benefits, take a few moments to read and do the exercises in the Secret to Sell Your Products Online post

How do you get People to Click on Your Links

OK – now that you’ve done the exercise, you’ve got your list of features and benefits. How do you use this all this crunchy goodness of information to help you get more people to click on your links?

Before you start trying to squeeze as many benefits as you can into one sentence in your next Facebook post,  I want you to do one more thing – work through the What’s In It For My Customers Test.

For your customers to click on your links, they need to clearly understand what’s in it for them. Think about these questions before you start pulling together the copy for your offer:

1. Are you offering something that solves a problem for your customers?

2. What problem does your offer solve?

3. Are your customers even aware of how your product or service is the solution to their problem?

When you answer the above questions, don’t just give me a one-word answer. Think about your answer, I mean, really think about it.

If your answer to any of these questions was yes, then ask yourself, “OK they get this but what information do they really know about my stuff? And how are they receiving this information from me?”

And if you’re not sure how to answer these questions, then you need to do some work on understanding how your benefits help your customers. How can you can share this message with them if you don’t have a clear answer yourself?

The One Thing Your Offer Needs

After you’ve worked through all these questions and figured out the benefits of your programs or products, let’s look at the one thing that makes an offer so great that your customers will click on the link and share it with their social circle.


What’s the one thing your offer needs to make your customers click and share it with their friends?
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It’ll be so awesome that it’ll be an offer that they can’t refuse.

Your offer needs to show that your program or product has more value than risk. It’s just that simple. 

For most people, the amount of risk is equal to a dollar amount. Everyone has their own number in their head about what’s too high and what’s the number that they’ll pay.

Think about how you can create an offer that shows them value and help ease their mind about the costs involved. Can you offer them free shipping? Bonus ‘if you act now’ products and money-back guarantees are other great ways to relieve your customer’s mind about risk.

Try to word your offer with something like this: For the price of lunch at your favorite restaurant, you can get this resource-rich workbook to help you solve your XYZ problem.

When you compare your costs to something they’re already doing every week, it helps to reduce their risk. Think of like this – your customers are not paying more for something that they’ve already budgeted in as an expense.

What’s the Next Step?

One of the biggest mistakes people make when they craft their marketing messages is they forget to tell you what to do next.

You read their posts and it’s full of amazing information. But what am I supposed to do after I read this great stuff?

Most people are just as busy as you are and if you don’t tell them what action they need to take and when to do it, chances are, they’ll skip right past your offer.

Make sure your offer has a clear call to action:

  • click here to get the free worksheet
  • call now to schedule your appointment
  • enter your email for exclusive access
  • subscribe now
  • risk-free for you to try
  • trial membership

And think of ways to add in a sense of urgency:

  • deadline dates to buy before the rates go up
  • early bird prices
  • limited time offer
  • special bonus for acting now
  • try it free for 21 days
  • don’t wait another minute

Just asking someone to sign up for your free newsletter isn’t a compelling offer anymore. People want to know why they should sign up. What kind of information are you going to give me?

Your goal with your offers is more than just getting someone’s email address.

Your goal is to establish trust and show your customers that you know what you know. You’ll show them what it’s like to buy one of your programs or products. You’ll let them know how you can help them and ultimately, they’ll learn what it’s like to work with you and pay you for your services.

And I know what you’re going to ask me so let just say it – yes, the best place to start is to give them something FREE.

I don’t care how much money you make, everyone likes to get something of value for free. It’s just how we’re wired.

But the trick is to find that thing that makes people WANT to download your free thing.

If you want to connect with your customer, give them something that wraps up everything we talked about – provide them with value, create a sense of urgency and show them with action-oriented copy about how this offer is helping them solve a problem when they buy/download/watch/whatever.

Here are some examples of free offers that don’t work anymore:

  • Contact us forms
  • Download our product specs
  • Request a quote or free consultation
  • An invitation to enjoy inspiration

Here’s what falls into the great free offers category:

  • Ebooks with step-by-step guidelines about how to do something
  • Free workshops
  • Live and recorded podcasts
  • Free printable cheat sheets and templates to help make their life easier
  • Checklists to help them organize a project
  • Free chapters from a paid ebook { to promote the purchase of the complete ebook }
  • Videos with printable worksheets to help them work through the ideas in the videos

An offer they can’t refuse is more than a request for a quote.

It has to inspire them, give them ideas to move past a block in their business or help them brainstorm their way to get the answers they’re looking for to keep moving forward.

Your offer needs to convince your customer that your product or service is something that they want, something they need and it’s worth giving up their email address to get it.

Photo credit: Mr Corleone

Want more tips like these to give you better results with your social media marketing?

Get my FREE step-by-step process to the answer to your questions about how to stop wasting your time on social media. The Social Biz Builder ecourse will give you simple easy to follow action steps to give you clarity with your social media strategy help you find your focus to stop wasting your time online – and find the right customers who are looking for what you’re selling.

 

 

The post How to Make an Offer They Can’t Refuse appeared first on Inner Social Media-ness.

       
 

5 Steps to Get More Done With Your Social Media

5 Steps to Get More Done with Your Social Media

Getting Things Done

I’m always on a quest to use my time more efficiently when I’m working on my social media marketing. During one of my productivity searches, I came across the Getting Things Done (GTD) method.

The GTD method is a program to help you organize your to-do lists, decide which items are your priorities and how to fit all this stuff into your schedule. It’s a simple process to make it easy to see what needs to get done and how to decide what to work on next.

On the site, David Allen takes you through his GTD system and shows you how to break your work down into five basic steps.

After reading through the process, I can easily see how these easy steps can stop all the stuff from your to-do list from swirling around in our head and help you be more effective with your work schedule.

And the whole thing works with your work style.

There are no apps that they tell you have to download, forms to fill out or groups to join. You do what works for your busy schedule and find your own way to get the steps done.

As my workload gets bigger with more clients and creating new online products, I’m constantly finding my calendar jam packed with more and more on my to-do list. And all that stuff just makes it even harder to get all the social media posts, connecting and engaging to fit into my day.

I was totally excited when I read through this website! It was so cool to learn some new ideas to help my overloaded schedule.

And if you know anything about me than you know that I love finding new ways to get more done in my day.

{ I’m such an organization nerd! }

The five steps to organize your social media

After spending way too much time on the GTD website than I should have, I started to think about how to use this method to help digital entrepreneurs, bloggers and creative business owners get more done with their social media marketing.

Let me show how to translate the GTD productivity method to manage your social media plans and to choose where to spend your valuable time and attention.


Learn how this productivity method can help you #getmoredone with your #socialmedia marketing
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Step 1: Capture

Capture basically means to collect everything in one place.

The first step in this process is to find a place to keep your daily to-do list, your social post ideas, links you want to share and even the dates when you’re doing your updates.

You can put this in a notebook, a planner, an app like Evernote or Trello … whatever works for you and the way you work. And it needs to be something that you have easy access to when you need it.

If you put off writing down your post ideas until you get back to your desk, then that’s not going to work.

I save all my social media notes in Evernote – the app is in my laptop, on my tablet and in my phone. When I find a link I want to share, I can download it right at that moment.

Your capture step needs to be that easy.

Step 2: Clarify

This step is asking you to ‘process what your notes mean.’

Be specific when you write or type your notes. Don’t just write ‘update Twitter posts’ but break it down into actionable steps like “research posts to share on Twitter, schedule posts into Hootsuite.”

The more specific you are, the more you’ll know how long it will take you for each action item on your list. Knowing how much time it takes for each item is helpful as you plan out your schedule for the day as well as the rest of the week.

{ Need some help to figure out how long the things on your to-do list take? Check out this post with FREE Weekly To-Do List worksheets to help you evaluate the stuff you do every week. }

Step 3: Organize

You’re not just organizing your to-do list. The idea is to break your action items into different social site categories and work on one social program { or project } at a time.

This process is not about social multi-tasking because you think you’ll get more done. That’s when your focus gets divided and honestly, it’ll take you more time to get your tasks done than if you would have concentrated on one social program at a time.

Let’s say you’re in Pinterest to get the links of some resource articles you’ve been collecting for your Facebook business page updates. Don’t click over to the Pinterest home feed even if it’s just for what you think is one minute.

Get your links, stay in Facebook, do your updates and get the work done.

One of the best things to do to stay on track is to give each item a priority.

I shared with you in my post How to Increase Your Productivity post about how to find the action steps that will give you the best return for your time to help you reach your goals. This is how you’ll find which action steps for your social sites should be higher on your list.

These are the social programs to help you reach your goals. If you’ve been tracking what’s going on in your social sites then you know which social programs bring the most traffic, which means more people will come to your website and see all your cool stuff for sale.

Now you have your action items and your priority list, it’s time to schedule these into your calendar. Set your reminders in place so you can focus on your to-do list and what you have to get done.

Step 4: Reflect

Review your list several times a day. And then ask yourself, “Do you have the time or energy to get those things done?”

Do several check-ins with your list throughout the week and make adjustments.

Sometimes things out of your control happen like a sick child or your progress on a project is taking longer than you planned. Anything unplanned can easily throw a wrench into your well-planned schedule.

When that happens to me, I re-prioritize my list. I ask myself, “What absolutely, positively has to get done?” And those things get shifted to the top of my list.

Step 5: Engage

Simply put – get the work done. You know what you need to do, what’s next on your priority list and the specific action you need to take.

Stop collecting ideas, scheduling in reminders and reviewing your calendar. It’s time to get it done.

The basic steps of GTD are a great way to make sure you get everything out of head or scattered on random sheets of paper into an organized system that gives you a detailed plan to get things done.

And you can take these ideas to help you work through the rest of the items on your to-do list. I’ve been working through the process and I can tell you that it really works for everything that you have to take care of every day.

Give the GTD method a try for your social media marketing  — even if you just try it out for one month! I think you’ll find that you’re spending less time worrying about what to do next and more time working on the more important things you should be doing to help you grow your business.

 

 

Want more tips to get more done in your day?

Time to think about downloading a Social Media Productivity Planner!

The Social Media Productivity Planner is the tool for you when you’re ready to take back control of your minutes. You’re ready to take back control of your schedule. You’re ready to take back the power you feel like you’ve lost to that social game that’s hard to beat.

If you’re ready to do this social media marketing stuff differently, then grab your FREE 20-page glimpse of the Social Media Productivity Planner.

Get your complimentary sampler to learn how to get more focused social media goals! 

BUT … if you’re:

  1. Tired of aimlessly posting wherever and everywhere and getting nowhere.
  2. Done with the weekly struggle of what to post or what site to use.
  3. Worn out from not knowing why your social strategy isn’t working.

Download the Social Media Productivity Planner! Grab the one tool you need to take you from wishing you had time to grow your business to owning a profitable business.

 

 

The post 5 Steps to Get More Done With Your Social Media appeared first on Inner Social Media-ness.

       
 

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