In 1967 Muhammad Ali was stripped of his title due standing for something he believed.  He refused to be drafted into the army and sent to Vietnam claiming before the world “No Vietcong ever called me nigger”.  In addition his boxing license was ...

 

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Colin Kaepernick Is Keeping In Good Company

In 1967 Muhammad Ali was stripped of his title due standing for something he believed.  He refused to be drafted into the army and sent to Vietnam claiming before the world “No Vietcong ever called me nigger”.  In addition his boxing license was suspended by the state of New York. He was convicted of draft evasion on June …...

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There’s No Magic Bullet

“There’s no magic bullet. No hack, no trick, no tip, no class, no degree. But you, armed with the right knowledge and resolution, can acquire the self-motivation, self-discipline, and self-belief necessary to become a focused, mentally-tough working pro.” Steven Pressfield

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What’s In It For Me?

It’s a simple and straightforward question, and it’s marketing’s job to provide the answer. If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they engage with you. Everyone knows what’s in it for them when they buy a BMW....

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Small things matter. Is My Local Starbucks Starting To Suck?

Let me start by saying that if you know me personally or if you follow this blog then you know I’m a fan of the Starbucks brand.  But I’ve got to be honest.  I just had a bad experience (from a marketing and branding stand point) at my local Starbucks. After I left the gym …

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Why Focus Is Important For Success

Do you know the most important thing to focus on if you want to be successful at making a really great cup of coffee is?  It’s the beans.  But instead of focusing on the beans most people spend hours of time, and hundreds of dollars researching and buying brewers, and then buy cheap beans.  When …

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