Corporate Culture Counts
The importance of having a good, positive culture in the workplace cannot be underestimated.
The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to win their fourth World Series title since 2004.
The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse.
Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either.
Talent and skills aren’t always the determining factors in winning.
Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition.
Without a strong leader installed at the top, even the best teams can fall apart.
Businesses and brands, companies and organizations of all sizes, shapes and forms…ask yourselves if you have the culture and leadership in place to win in the marketplace like the Red Sox won on the field this year.
Corporate culture counts.
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Transparency Beats Privacy on Social Media
You can’t have social media without being social.
And…you can’t really be social without being transparent.
That’s why transparency beats privacy on social media…every time.
Being private means to be holding something back, to be hiding something from public view…and ideally, social media is transparent, fully transparent.
That’s what I believe, anyway, and that was the premise…kinda sorta…of the 2017 movie, The Circle.
The Circle was based on a novel written by Dave Eggers in 2013.
The movie is about a tech company called The Circle which places small cameras everywhere to provide real-time video of practically everything.
It’s a little creepy, sure, and certainly scary for some.
But it is my opinion that the premise of the movie, the pros and cons of being fully transparent, is something that not only those of us in social media and marketing will be dealing with more and more in the future, but also society at large.
Brands, businesses, people who are using social media for professional reasons…those whose attention you covet will be far more attracted to you if you let down your guard and share who you really are with them.
They will respect you for being just like them, human, as opposed to being some far-fetched, unrealistic image of perfection.
That’s how it should be in both our professional and personal lives, if you ask me.
Share and share alike.
In my opinion, transparency beats privacy not just on social media, but in real life, too.
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The Importance of Customer Service
It’s known as friction.
It’s anything that gets in the way of anything less than a stellar customer experience.
Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in this day and age.
There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet.
Customer service can be the difference between success and failure.
Poor customer service is not only bad for business, it can put you OUT of business.
The best products, the best prices, the best marketing, the best advertising…can’t overcome an abundance of friction.
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Satellite Stages on Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages.
His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans.
That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too.
Your website is your main stage, your presence on social media your satellite stages.
Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo.
Put yourself out there. Connect with your followers. Engage with your fans.
Use social media like a series of satellite stages on which you display a more believable and authentic you.
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Take a Stand Like a Big Brand
Good for Nike.
I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales.
It doesn’t matter how they feel about the issue.
What matters is that they realize they have the platform and the responsibility to say something…as long as they believe they can make a positive contribution to the dialogue.
The marketer in me thinks this may even help, not hurt Nike’s revenue.
But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest.
People do business with people, not corporate logos.
Iconic swoosh or not, Nike just let consumers know that they are just like us.
Like it or not, they dared express an opinion and join the conversation.
In this day and age, that’s more part and parcel of marketing than we may realize.
In the very near future, that just may be the norm, not the outlier.
Good for Nike. Good for America…if you ask me.
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