My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media.

Among other things, I told her that you can’t be in front of people in real life, IRL, all the time, but you can be in front of them and heard by them almost all the time on #socialmedia.

So you want to share content online on a steady, continuous basis that is a positive, accurate reflection of who you are as both a professional and a human being.

I had a lot more to say about the topic, of course. Here’s my answer to Barbara’s question in its entirety…

 

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Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends.

It felt like I knew everybody in town.

Of course, I haven’t stayed in touch with everybody in town over the years, but fortunately, I am able to keep up with a lot of my friends from my hometown and my journey through life thanks to Facebook.

That’s the beauty of social media, one of the many reasons why Facebook, Instagram, Twitter and the like are so ridiculously awesome. For personal or professional purposes, we can share our lives with one another in pictures, stories, news and updates.

That’s the social in social media, something that not enough people realize is such an incredible opportunity.

We can be our business selves with clients, customers and colleagues online. We can be our warm and loving selves with family, friends, relatives and neighbors.

All thanks to social media in general, Facebook specifically.

That’s something I cherish and appreciate, something I’d like to think we would all be taking advantage of – staying in touch with those who mean so much to us when it would not be possible otherwise.

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After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I recorded a short video on campus about our learning experience together.

Thanks so very much to Rhitika Dutta, Shruti Vats, Chirantan Sanjay Jain and Khushboo Satish Gajwani (behind the camera) for participating in this video in which three of them shared their thoughts on what they’ve taken away from this course that I have teaching there this semester.

I am fortunate to have such ridiculously awesome students as them and all of their classmates. Not only are they ambitious, determined, enthusiastic, hard-working and wicked smart, they are extraordinarily kind human beings. I couldn’t be more proud of each and every one of them. I couldn’t be more grateful to be their professor.

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In this episode (Episode 173) of my podcast, Bob Cargill’s Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University.

About Kimberley Ring Allen

Kimberley Ring is the founder of Ring Communications – one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been delivering creative, innovative and successful marketing, public relations and social media campaigns for almost twenty years. She founded her own consultancy in 2007 and has built the business to represent an impressive client roster that includes national and global brands including the UFC, ISlide, Actress Eliza Dushku, MLB pitcher Pedro Martinez, Chef Michael Schlow, the Gronkowski brothers and many, many more.

In addition to growing her business and leading her team of up and coming marketing stars, she serves as a professor at Suffolk University in Boston, where she teaches various courses on marketing.

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Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school’s mascot, Paws, painted along the walkway, which made perfect sense to me.

After all, the Husky is the school’s official mascot and nickname.

But I have to admit, I was impressed by the lengths that the school went to in putting those prints on the ground.

That is branding at its absolute finest, make-believe paw prints as if the school’s mascot had come to life and was actually making its way around campus with students, faculty, administrators and others.

How can your business, organization or institution leave tracks so that members of your audience can’t help but be reminded of your presence wherever they go? Online or in the real world (IRL), what visual content can you create that will keep your brand foremost in the minds of your customers and prospects? Like the Northeastern Husky’s paw prints, what symbols and signs, letters and logos will remind your followers and fans of you every time they see them?

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