Don’t automate everything you share on social media.

Don’t be all business, either. Be all human.

Share your feelings and opinions, not just news and information.

Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell.

Be there for your audience, those who are following you and supporting you.

Give them as much attention as they give you, even more.

Listen to them and engage with them.

Praise them and thank them.

Help them as much as possible.

Don’t overlook the importance of the social in social media.

The post The Social in Social Media appeared first on Bob Cargill.

In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more.

About Angela Pitter

Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing
consultancy. LiveWire Collaborative helps business owners and executives to tap into
digital marketing solutions that unleash their brand’s full potential and to use social
media to connect, collaborate, and convert their target communities.
Angela is a highly sought-after speaker who was previously featured on the TV series
Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and
consultants worldwide on their signature LinkedIn Influencer system. She is a certified
Project Management Professional (PMP) and holds both her M.S. in Administration and
B.S. in Computer Engineering from Boston University. Angela currently serves on the
Board of Directors for the Newton Needham Regional Chamber of Commerce.

Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com

The post What’s What in Social Media with Angela Pitter appeared first on Bob Cargill.

Having worked in the marketing​ industry for so long, I’ve learned a lot of lessons – some the hard way – about how to succeed in business.

In fact, that’s the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It’s about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time.

One of the biggest lessons I’ve learned is the importance of #networking​ and getting involved in trade associations. Whenever I’m asked for advice from people new to the field, I always tell them how beneficial it’s been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.

Not only have I met many ridiculously awesome people through my involvement in these groups, I’ve even had the opportunity to lead both of them as president, NEDMA for one year (1999-2000) and AMA Boston for two years (2018-2020).

There’s a lot to be said for a formal education, of course, and learning on the job, but I can’t say enough about the benefits of spending time with other professionals outside of the office to exchange information and help advance the industry in which you earn your livelihood.

The post The Importance of Networking appeared first on Bob Cargill.

In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.

The post Marketing During the Pandemic and Beyond with Helen Pinchanski appeared first on Bob Cargill.

How do you get your audience’s attention as a marketer?

How do you get your prospects to take the first step in the buyer’s journey?

When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients.

It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services.

And it worked wonderful well.

It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who had sent them a real metal mailbox.

That’s just one way I separated myself from the clutter and competition back in the day.

What about you?

What have you done over the years as an individual professional, brand or business to make yourself known? Which campaigns have you conducted to generate leads and sales have stood out among others for their creativity?

The post How to Get Your Audience’s Attention appeared first on Bob Cargill.