Are You a Hyperleader?

 

Are you a hyperleader?

Do you know someone who is a hyperleader?

I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman (“The age of the hyperleader: when political leadership meets social media celebrity”).

Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.

I’m using the term in referring to people you and I may know in the business world.

These are people who can be game-changers.

They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves.

These are people you want on your side.

These are people you want working on your behalf.

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Don’t Be a One-Trick Pony on Social Media

 

Don’t be a one-trick pony on social media.

Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others.

LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places.

You want to be diversifying your efforts.

Once you’ve tested and learned where you get the biggest bang for your buck, you want to focus there, of course.

But you don’t want to overlook the importance of having a presence elsewhere at the same time.

You never know where you’re going to get the most traction down the road.

You may think you’re getting good results where you are now, but you have no idea how many opportunities you could be missing elsewhere.

Don’t be satisfied with success on just one channel.

Don’t give short shrift to your options.

Don’t be a one-trick pony on social media.

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You’ve Got to Work It on Social Media

 

It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram.

That was a Guinness World Record, eclipsing the previous record set by Pope Francis.

I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And – likely – neither would you.

Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like.

It takes time, talent and tenacity to build a following on social media.

You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social media.

There are no shortcuts, no hacks, no secrets, no magic bullets.

You’ve got to work it on social media.

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When Social Media Catches Fire

 

No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral.

I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining.

So many people were hurt in so many ways, especially financially and emotionally.

Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there.

Yup, social media can giveth and social media can taketh away.

For better or worse, social media can catch fire.

Use it with care.

Use it for good.

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Selfies on Social Media

 

Look all around you.

Selfies are being taken everywhere.

People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings.

Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary.

Businesses and brands would be smart to capitalize on this trend, if they are not already.

Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects.

Look all around you.

Everybody likes selfies.

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