Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)

 

On Friday, November 22, 2019, Bob Cargill’s Marketing Road Show will take place from 3-8 p.m. at Out of Office in Hudson, Massachusetts.

Sponsored by Avidia Bank, 3 Media Web, Aveli By WSI and Ideal Video Strategies, the Marketing Road Show will be an educational and entertaining event on the importance of authenticity in marketing today. Along with an action-packed agenda of speakers and panel discussions, there will be plenty of time for networking, socializing and just plain fun, too.

Scheduled speakers to date include social media and marketing consultant Bob Cargill, business coach Michelle Holmes Mercier, Avidia Bank’s communication manager Katelin Cwieka, Vision Advertising‘s Julia Becker Collins, InVision‘s Richard Banfield, 3 Media Web’s Lysa Miller, Rapport International‘s Wendy Pease and Avid‘s Jeff Copetas.

Tickets for this event are only $25 before November 1 and include complimentary food and beverages. A portion of the proceeds will benefit Fresh Start Furniture Bank, SMILE Mass and The Greg Hill Foundation.

You can purchase tickets here.

If you have questions about this event, please don’t hesitate to reach out to Bob Cargill at Cargill123@gmail.com.

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Podcast: A Few Words with Dave Matson

In this episode of my podcast, Bob Cargill’s Marketing Show, I have a ridiculously awesome conversation with David Matson on the patio in front of the restaurant, 29 Rustic Mediterranean, in Sudbury. Dave is a digital marketer who specializes in SEO, lead generation, content strategy and social media. We talk about content marketing, SEO, community management on Facebook, even some of our favorite rock bands.

About David Matson (in Dave’s Words, from his LinkedIn Profile)

Digital marketer focused on SEO, lead generation, content strategy, and social media.

I built a business that generated thousands of leads per month for criminal defense lawyers from organic search.

I am the founder and organizer of one of the largest and oldest SEO Meetup groups in the country. http://www.meetup.com/BostonSEO/

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Anybody Can Write About Anything

 

Anybody can write about anything almost anywhere online.

That’s what the proliferation and prevalence of social media has made possible.

Anybody can position themselves as an authority if they are knowledgeable, talented and prolific.

With that authority, though, comes a great deal of responsibility.

If you have a blog, you need to know what you’re talking about or you risk being exposed as an amateur.

If you have a YouTube channel, you need to be able to enlighten, educate and entertain viewers.

Whatever social media channel you are active on – from LinkedIn to Twitter, Facebook to Instagram – if you try to fake it till you make it, chances are you’ll be ignored or worse yet, called out eventually for mediocrity.

And you’ll give social media a bad rap.

So, don’t just write about anything on social media.

Don’t just share anything, either.

Share something that is relevant, timely and valuable to your audience.

Share something that is special, not superficial…rare, not redundant…priceless, not petty.

Share something that everybody wants and needs, and only you can offer.

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Podcast: A Few Words with Julia Becker Collins

In this conversation, Julia and I talk about her role as Chief Operating Officer (COO) at Vision Advertising, her “work hard, play hard” spirit, her accomplishments as an athlete and how she’s overcome the many challenges she’s faced in both her personal and professional lives.

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Ephemeral Content

 

Do you have a fear of missing out?

Lots of people do.

Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the time comes for you to experience it.

Ephemeral content preys on that fear.

Ephemeral content – the focus of attention on Facebook Stories, Instagram Stories and Snapchat – is content that disappears after being available for consumption for only a short period of time.

Like the limited-time offer used by traditional direct marketers for years, ephemeral content creates a sense of urgency among its audience which leads to greater interest, desire and engagement.

Because it comes and goes so quickly, people tend to react more quickly to it when they see it, not wanting to miss the chance to take advantage of it.

What brands and businesses have you seen using ephemeral content well? Are YOU incorporating ephemeral content into your own marketing mix?

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