In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more.
About Angela Pitter
Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing
consultancy. LiveWire Collaborative helps business owners and executives to tap into
digital marketing solutions that unleash their brand’s full potential and to use social
media to connect, collaborate, and convert their target communities.
Angela is a highly sought-after speaker who was previously featured on the TV series
Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and
consultants worldwide on their signature LinkedIn Influencer system. She is a certified
Project Management Professional (PMP) and holds both her M.S. in Administration and
B.S. in Computer Engineering from Boston University. Angela currently serves on the
Board of Directors for the Newton Needham Regional Chamber of Commerce.
Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com
Having worked in the marketing industry for so long, I’ve learned a lot of lessons – some the hard way – about how to succeed in business.
In fact, that’s the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It’s about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time.
Not only have I met many ridiculously awesome people through my involvement in these groups, I’ve even had the opportunity to lead both of them as president, NEDMA for one year (1999-2000) and AMA Boston for two years (2018-2020).
There’s a lot to be said for a formal education, of course, and learning on the job, but I can’t say enough about the benefits of spending time with other professionals outside of the office to exchange information and help advance the industry in which you earn your livelihood.
In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.
How do you get your audience’s attention as a marketer?
How do you get your prospects to take the first step in the buyer’s journey?
When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients.
It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services.
And it worked wonderful well.
It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who had sent them a real metal mailbox.
That’s just one way I separated myself from the clutter and competition back in the day.
What about you?
What have you done over the years as an individual professional, brand or business to make yourself known? Which campaigns have you conducted to generate leads and sales have stood out among others for their creativity?
Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what ...
Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an experienced copywriter, content creator, social media marketer, consultant, teacher and public speaker who has worked for some 500 or so different clients over the years.
His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.
Bob is a past president of both the American Marketing Association Boston (2018-2020) and the New England Direct Marketing Association (1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob is keeping especially busy these days writing a book on his career so far, tentatively titled, “20 Jobs, 20 Lessons.”