Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.

Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds.

“It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level executives who have been there and done that,” says Cargill. “Read it and you’ll learn what it takes to thrive, not just survive, even amid the most challenging, sometimes overwhelming personal and professional crises.”

“This book is a memoir, but it’s also a tribute to all my former employers who gave me opportunities for which I’ll always be grateful,” adds the author.

More than 250 pages long, the book documents Cargill’s career from job to job, including many lessons he learned the hard way along his professional journey.

The book also includes many repurposed posts from his blog, which he began in 2004, that chronicle the evolution of social media – from Cargill’s perspective – from infancy to today.

Cargill’s book publishing team includes two recent graduates of the school where he is a part-time adjunct professor of marketing, Suffolk University.

Designed by Maria Antonia Silva, Suffolk University 2021, and edited by Morgan Hume, Suffolk University 2020, Bob Cargill’s book, Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media, is scheduled for publication via Amazon on Tuesday, June 14, 2022, in both electronic and print formats.

For more information and to learn how to purchase your copy of the book, click here.

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Wait! What? You’re not using Twitter Spaces yet?

My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience.

In hosting this Space – a discussion about what’s new in social media – we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online.

Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals.

See for yourself. Host one today.

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There are four Ps of marketing…product, price, place and promotion.

All are equally important.

When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.

How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.

Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?

Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores. That’s one reason why we’re seeing more and more empty store fronts on main street. That’s one reason why more and more retail is going etail.

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If you’re using social media the way you use your other marketing channels, you’re making a big mistake.

Social media marketing is a two-way street where you should be engaging with your audience members, listening to them and even making them the center of attention, not your products and services.

The more they see that you care about them as human beings, not customers and prospects, they’ll be more likely to trust you and – when the opportunities arise – do business with you.

The post Social Media is Unique appeared first on Bob Cargill.

Do you know the song, We Will Rock You, by Queen?

Of course, you know the song. It was written by Brian May for Queen’s 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience.

I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business. The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you.

Stomp, stomp, clap…

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