Create Content Constantly
I was listening to a podcast the other day.
Bill Simmons was interviewing Judd Apatow.
They were talking about how difficult it is for comedians to come up with new routines day in and day out.
It got me thinking.
That’s how it is for those of us in the fields of marketing, advertising, PR and social media.
We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents.
We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era. Watch…
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Podcast: The Importance of Authenticity on Social Media in the Fake News Era
Fake news is all around us.
Turn on the TV. Listen to the radio. Read the newspaper.
Liars, cheaters and stealers abound.
Who knows who and what to believe anymore?
That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents.
Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter.
Today, the more transparent, authentic and immediate you are, the more successful you will be in business.
Use social media to engage with your audience as human beings, not logos and corporate colors.
Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects.
Keeping it real as never been more important if you want to succeed as a marketing, advertising or PR professional.
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Podcast: Do Things the Opposite Way on Social Media
Try doing the opposite of what you’ve been doing up until now on social media.
That’s right. Take off your sales and marketing hat, and put on a hat that says, “I’m just like you.” Not only are the algorithms on social media not working in your favor, but your audience is tired of the same old promotional messages you’re sharing with them.
If you’re not paying to play, chances are you’re not reaching very much of an audience at all, anyway.
So, put a face on your brand and a smile on your face. Show that you have a personality, not just a pulse. Do what George Costanza did in episode 86 of “Seinfeld.” Do things the opposite way on social media.
Be less promotional and a lot more personal. Forget everything you’ve learned about advertising and just be yourself. People are more likely to do business with people just like them, not businesses and brands that could care less what they had to say.
Listen to your audience on Instagram, LinkedIn, Facebook, Twitter and the like. Don’t give them sales pitches. Give them your undivided attention.
Try doing the opposite of what you’ve been doing on social media and you may be surprised with the results.
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Red Tape and Social Media
Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media.
Whether it’s because too many chefs are in the kitchen or there is just far too much adherence to outdated rules, red tape can undermine the success of your very best efforts.
The most accomplished social media practitioners have a green light in front of them, not red tape. They get autonomy and support from colleagues and management, not questions and criticism.
The most effective social media programs are authentic, transparent and immediate. They’re carried out quickly and seamlessly with very few interruptions.
If you expect to be successful as an organization on social media, you’ve got to cut to the chase and cut the red tape.
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Create Social Media Moments and Memories for Your Audience
Look all around you. Everybody is taking pictures everywhere they go.
You want to capitalize on this trend.
Anything you do as a business or organization needs to be optimized for social media.
Your people. Your office. Your content. Your events.
Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with their own respective networks.
Your fans and followers want to talk about you.
They want to amplify everything about you to a wider circle of people.
They’re looking for something to capture and disseminate via their own feeds on LinkedIn, Twitter, Facebook, Instagram and the like.
Give them the opportunities. Give them the inspiration.
Create social media moments and memories for your audience.
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