By George Stenitzer
Is your customer, employee or investor message ready for launch? You’ve been slaving away for days, weeks or months to develop your company’s story. How can you be sure that it will take root with people, be remembered, and be acted upon at decision time? Keep it simple. Tell your whole story on one page […]
The post Is your story ready to tell? 10-point message test appeared first on Crystal Clear Communications.
I’m sad to report the recent death of Tripp Frohlichstein, co-inventor of Message Maps. On Sunday, we celebrated Tripp’s life and work at a memorial service in Kirkwood, Missouri. Tripp taught thousands of people how to tell their story better with a clear, concise, consistent message, using a Message Map. He showed people how to create one consistent message that addresses the […]
The post Tripp Frohlichstein Interview: Bring Your Message Home appeared first on Crystal Clear Communications.
“Where can I learn more about content marketing?” In my workshops, marketers frequently want to learn more about how to make their content marketing even more successful. Here are the top 10 blogs on content marketing, based on the choices of readers like you. 5 Ways to Speed the Buyers’ Journey from Content to Cash To […]
The post Top 10 Blogs on Content Marketing appeared first on Crystal Clear Communications.
“Where can I learn more about Message Maps?” That’s a question I hear from people who learn to use Message Maps in my workshops. Message Maps enable you to deliver a clear, concise, consistent business message in as little as 7 seconds, 23 words or less. Message Maps are easy to learn, and they’ll make you a better […]
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