By George Stenitzer
How does content make your reader’s job easy? To measure good content is the first question to ask. It’s crucial to make content easy because human brains are lazy. People always seek the easiest, most effortless path to reward. Maximize expectations of reward. Minimize effort. Great content is: Easy to choose because the headline grabs […]
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To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. […]
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