The best way to better engage readers is gradually. Let readers set the pace. Don’t dump too much information (TMI) on them all at once. 1. Offer a content snack, then scale up To better engage readers, start them out with a taste – a content snack. ...

Simplify Marketing

By George Stenitzer

 

Q&A – “What is the best way to better engage readers?”

  The best way to better engage readers is gradually. Let readers set the pace. Don’t dump too much information (TMI) on them all at once. 1. Offer a content snack, then scale up To better engage readers, start them out with a taste – a content snack. Then let them gradually build up to […]

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“How do you develop a strategy to retain readers over a period of time?”

  To retain readers, help them form a content habit. How? Keep content fresh and engaging, on mission, and on a regular cadence. Keep content fresh and engaging Use these 5 ideas to retain readers by keeping your content fresh: Host a quiz. Survey your audience. Hire an expert to study future industry trends. Make news. […]

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Smart marketers want to know: “How to measure good content?”

How does content make your reader’s job easy? To measure good content is the first question to ask.   It’s crucial to make content easy because human brains are lazy. People always seek the easiest, most effortless path to reward. Maximize expectations of reward. Minimize effort. Great content is: Easy to choose because the headline grabs […]

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Q&A – “How do we successfully integrate content throughout the marketing department and functions?”

  Find the right sponsor It takes time, space and resources to successfully integrate content into a marketing department. Since content marketing may take years to realize its full potential, it takes full backing from somebody upstairs. To successfully integrate content, find a director, vice president, CMO or CEO who believes in content and has […]

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Q&A – “How can content subtly sell content marketing?

  To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. […]

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