14 ways to discover buyer and customer questions Here’s one reason that content marketing works: Customers search the Internet for good answers to their questions. That's why customer questions are so valuable. Knowing their exact questions enables ...

Simplify Marketing

By George Stenitzer

 

Customer questions: ‘How can we uncover customer questions to develop better content?’

14 ways to discover buyer and customer questions   Here’s one reason that content marketing works: Customers search the Internet for good answers to their questions. That’s why customer questions are so valuable. Knowing their exact questions enables you to create content that buyers seek out. To create educational content, first gather verbatim questions from […]

The post Customer questions: ‘How can we uncover customer questions to develop better content?’ appeared first on Crystal Clear Communications.

      
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Plant the seed of content marketing success – education

  What Marcus Sheridan taught at Content Marketing World How can marketers overcome the fundamental content marketing dilemma? That is: • Sales thinks that content is marketing’s job. • But marketing is not the subject-matter expert. That’s the big question Marcus Sheridan posed at Content Marketing World. Sheridan is the author of They Ask You […]

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4 ways to help you escape marketing project approval hell

  Your assignment: get a project through your company’s approval process. It usually feels like an uphill battle to win approval for a marketing project. As one marketer told me, “I’m supposed to be director of marketing. But most days, my job feels like director of getting approvals that are almost impossible to get.” Over […]

The post 4 ways to help you escape marketing project approval hell appeared first on Crystal Clear Communications.

      

 
 

Where to start: getting everyone in your company on message

  How do you come up with your company’s message? Do you create it yourself in marketing or communications? Or involve a group of leaders from your company to co-create the message? Here are 4 reasons why it’s better to co-create the company message in a group. First, a group can recall more anecdotes and […]

The post Where to start: getting everyone in your company on message appeared first on Crystal Clear Communications.

      

 
 

Is your message too darn long and complicated for people to recall?

Short attention spans call for a quick breakthrough message People’s initial attention spans are as short as 8.25 seconds, shorter than a goldfish! So, you only have seconds to break through audience inattention and deliver a relevant message. Yet most companies don’t have a breakthrough message.   When you have a 7-second message on your Message […]

The post Is your message too darn long and complicated for people to recall? appeared first on Crystal Clear Communications.

      

 
 

 

   
   
   

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