Once you identify an audience's needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and ...
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]
“How do you determine the most relevant content to share in order to attract customers?” “How do you make the content relevant to the audience so that they continue to come on board?” To keep content relevant, marketers must do 3 things: Listen to understand buyers’ needs thoroughly. Guide buyers on a clear path […]
Just as animals go to their usual watering holes, so do buyers who search for useful information. How to help customers find content marketing? Don’t try to build a new watering hole – because that means taking on the job of luring buyers to a new place. It’s expensive, uncertain and fraught with risks. […]
The short answer: it’s impossible. A longer answer: think carefully through how to use strong opinions, by using the research and insights below. Thought-provoking content often leads with strong opinions. When you communicate a strong opinion, you automatically divide the audience into 3 parts: people who agree, people who disagree and people who haven’t […]
5 ideas to keep content fresh + 3 ideas to keep content engaging To keep content fresh, perform original research. Research can take several forms: 1. Host a quiz. Quizzes hook people’s curiosity, as they seek to fill the information gap between your questions and what they know. That’s why game shows are so […]