“What are your top 3 content marketing questions?” That's a question I asked hundreds of marketers in my workshops over the past year. An analysis of marketers' questions reveals what they most want to learn about content marketing. Here are ...

Simplify Marketing

By George Stenitzer

 

What do marketers want to know about content marketing? [Infographic]

“What are your top 3 content marketing questions?” That’s a question I asked hundreds of marketers in my workshops over the past year. An analysis of marketers’ questions reveals what they most want to learn about content marketing. Here are some of their questions — and answers: Where should my company start content marketing? How can you gain blog subscribers through your content? Who needs […]

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Who’s ready to lead change in marketing?

How to find a change agent If you’re not getting the marketing results you need, you may need a change agent. Or, take on the role of change agent yourself. To find hidden change agents among your team, look for these 4 behaviors:  1. Change agents question everything Change agents exhibit relentlessly curiosity. They obsess […]

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Turn on subscribers to your content

Q&A with marketer and author Anne Janzer   When it comes to winning subscribers, Anne Janzer is the expert. The author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, she’s worked with over a hundred technology businesses, from industry giants to innovative start-ups, to help them articulate positioning and messaging in […]

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Do we marketers create too much work for ourselves?

Absolutely, yes. We have the power to do less work and make marketing more effective. Simplify your content to save time and money.   Less does more. When you act strategically, less does more. Focus on what’s critical. Simplify your content. Streamline content marketing by taking 7 strategic steps.   These are 7 steps I teach in […]

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Do we marketers create too much work for buyers?

Let’s simplify marketing. And begin at the beginning.   In Genesis 3, God said: By the sweat of your face shall you get bread to eat, Until you return to the ground, from which you were taken; For you are dirt, and to dirt you shall return.” Since then, work has only multiplied. What’s shocking is […]

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