State of Data-driven Marketing - 2015

This is a survey that will help us understand the readiness of marketing function to practice data-driven marketing in the year 2015. Do give us your valuable time and share with us your valuable feedback.

*Which of the following do you already have to scale-up your current marketing efforts & build business impact?


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*If yes, how do you manage this database for marketing efforts?

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*What do you currently use this database for?






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*How do you see investments & budgets being allocated for the same in 2015?

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*Do you see increasing usage of customer database in these newer areas in 2015?






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*Currently, what kind of information do you have in your customer database?












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*Do you see increasing use of analytics & intelligence- based decisions in your marketing programs in 2015?


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*How well is your customer data & communication experience integrated?


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*Do you plan to invest in marketing technology to improve this experience?
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*How flexible is your current technology to your growing marketing needs?

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*Can you please rate your current marketing partners with emerging marketing technology, digital, analytics & execution of the same?



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*Do you see the availability of good professional skills & comptency amongst marketing professionals to take-up these challenges/opportunities in the market?

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*Is your organization's current customer management programs taking into account the future operating model of managing customers across channels and are you in the process of building a transformational strategy for the same ?


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*Do you see investments going into reengineering business process and systems to transform customer experience in 2015?


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*Designation:

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*Pls give your email id  *
*What is the current employee strength of your organization?





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*Which industry would you belong to?






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*Can you tell us approximately the revenue in US dollars of your organization?






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* You must complete these fields.

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