Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Recommended Reading
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Scholarly Insight
Increasing Review Helpfulness: Do Photos Complement or Substitute for Text?
Are reviews with photos more helpful? If so, do consumers find reviews more helpful when photos and text convey similar or different information? A Journal of Marketing Research study explores.
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Scholarly Insight
Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending
A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.
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IMPACT AT JMR
Strategies for Leveraging AI in the Customer Experience
Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.
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