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They Say |
Where Keywords Fit Into the Future of SEO The goal of creating content shouldn’t be to come up with a bunch of great keywords; it should be to come up with great content. The search engines of the future aren’t going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title… but they will continue to punish folks for overusing keywords. By looking to the past, while simultaneously keeping an eye on emerging search engine trends, we may be able to uncover some concrete signs that the end of days for keywords is fast approaching.
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